Bubble tea lovers in Singapore have a reason to pay attention this week, especially those who already have a regular go-to drink or a favourite “order combination” they swear by. One of the most talked-about premium tea brands in the island, CHICHA San Chen, is marking its 7th anniversary with a special limited-time promotion that rewards both loyal fans and casual drinkers alike.
From 18 to 22 May 2026, they are rolling out a straightforward but highly attractive deal: 70% off the second cup of bubble tea purchased in the same transaction. For anyone who usually ends up buying more than one drink for a friend, colleague, or family member, this is the kind of promotion that immediately stands out.
It is not just another discount campaign either. The structure of the promotion is designed in a way that encourages sharing, group orders, and even a little bit of experimentation with different flavours. With Singapore’s bubble tea scene being as competitive as ever, this anniversary event feels like a well-timed celebration that benefits everyday customers directly.
A Celebration Built Around Sharing
The mechanics of the promotion are quite simple, but that simplicity is what makes it appealing. When a customer purchases a standard-priced drink, the second drink in the same receipt receives a 70% discount. The discount applies to the lower or equal-priced beverage, meaning customers can mix and match their choices without worrying too much about losing value.
This makes it especially useful for pairs or small groups. For example, one person might go for a classic milk tea while another chooses a fruit tea or a seasonal specialty. Instead of paying full price for both, the second cup becomes significantly cheaper, making the overall experience more affordable without compromising on quality.
In a city where bubble tea can easily become a frequent lifestyle purchase, a deal like this is worth noting. It allows customers to enjoy premium tea without feeling like every visit adds up too quickly.
No Complicated Restrictions on Customisation
One of the more interesting aspects of this anniversary campaign is that it does not heavily restrict how drinks are customised. Many promotions in the beverage industry come with limitations, such as fixed menus, excluded toppings, or strict size rules. That is not the case here.
Customers can still enjoy a wide range of customisation options, including different ice levels, sweetness preferences, and toppings. Whether someone prefers a fully loaded drink with pearls and jellies or a lighter, less sweet version, the promotion still applies.
This level of flexibility is important because it allows regular customers of CHICHA San Chen to continue ordering exactly what they enjoy most, rather than adjusting their preferences just to fit a promotional condition.
Loyalty Members Get Even More Value
Another layer of savings comes from the brand’s membership programme. Registered members can stack their existing vouchers, including a $4 discount, on top of the anniversary promotion. This stacking effect can significantly reduce the final bill, especially for customers who frequently purchase multiple drinks.
It is this combination of discounts that makes the deal particularly strong. Instead of a simple one-off discount, it becomes a layered savings opportunity where both the anniversary offer and membership benefits work together.
For those who already have an account with CHICHA San Chen, this is a good time to check available vouchers before heading out. For new customers, the promotion also serves as a small incentive to sign up and take advantage of future deals.
How to Redeem the Promotion
There is no complicated redemption process involved. Customers simply walk into any participating outlet between 18 and 22 May 2026 during operating hours.
At the counter, they place their order as usual. Once two drinks are added to the same transaction, the system automatically applies the 70% discount to the second drink. If a membership voucher is being used, it can be applied at the same time at checkout.
The process is designed to be quick and seamless, which is ideal for busy shopping malls or evening queues after work. There is no need for pre-registration or online codes, making it accessible for both regular customers and spontaneous walk-in visitors.
Where the Promotion is Available
The anniversary deal is available across most CHICHA San Chen outlets in Singapore, covering a total of 33 stores located in shopping malls and residential areas. This wide coverage ensures that customers from different parts of the island can participate without needing to travel far.
However, it is important to note that the Jewel Changi Airport outlet is excluded from this promotion. All other participating stores follow the same terms, so customers can simply head to their nearest outlet.
Why This Promotion Stands Out
Bubble tea promotions are not unusual in Singapore, but what makes this one more appealing is the brand behind it and the structure of the discount. CHICHA San Chen is known for its focus on freshly brewed tea rather than pre-made bases. This gives their drinks a more aromatic and premium taste compared to many standard bubble tea options.
Because of this, customers are not just buying a discounted drink; they are still experiencing a high-quality beverage at a reduced price. That combination is not always easy to find.
The 70% discount on the second cup also encourages sharing, which fits well with Singapore’s social dining culture. Whether it is colleagues grabbing drinks after work, students catching up after class, or families enjoying an evening treat, the promotion naturally fits into everyday routines.
A Good Time to Try New Flavours
Another underrated benefit of this promotion is the opportunity to explore different drinks without feeling like every choice must be “safe” or familiar. Since the second drink is heavily discounted, it becomes easier to try something new.
For example, someone who usually orders milk tea might try a fruit-based option for the second cup. Others might experiment with seasonal specials or less common tea bases. The financial risk is lower, which makes the experience more relaxed and enjoyable.
This kind of promotion often leads to discovering new favourites, which is part of the fun for regular bubble tea customers.
Final Thoughts
Overall, this 7th anniversary campaign feels like a well-balanced offer that rewards both loyal customers and new visitors. It is simple, flexible, and designed for real-world use rather than complicated conditions.
With the promotion running for only five days, it is the kind of deal that is worth planning a casual visit around. Whether it is a quick afternoon break or a post-dinner treat, the timing works well for most lifestyles in Singapore.
For anyone who enjoys premium tea beverages, this is a practical chance to enjoy two drinks while paying significantly less for the second one. Given the brand’s reputation and the flexibility of the offer, it is likely to draw steady crowds throughout the promotional period.
Promotional/Event Details
Date: 18–22 May 2026
Time: During standard store operating hours
Venue: All participating CHICHA San Chen outlets in Singapore (33 stores islandwide, excluding Jewel Changi Airport)
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