If there’s ever a time to refresh one’s wardrobe or grab those stylish lifestyle essentials they’ve been eyeing for a while, it’s now — and BHG Singapore is rolling out a promotion that’s hard to resist. In conjunction with Singapore’s SG60 celebrations, BHG is launching an exclusive 3-day only fashion and lifestyle promotion that’s tailored to reward shoppers with meaningful savings and return incentives. From 18 to 20 July 2025, the action is happening only at BHG Bugis, and it’s the kind of deal that speaks directly to savvy shoppers who appreciate good value without compromising on style.
Let’s be honest — shopping in Singapore has always been a beloved weekend pastime, and during celebratory events like SG60, it becomes even more enjoyable. BHG is making that experience even more exciting by offering up to 20% off regular-priced items across fashion and lifestyle departments. Whether they are looking to update their office wear, add new accessories to their look, or even pick out something chic for an upcoming special occasion, this is the time to browse freely and buy smart.
The offer doesn’t just stop there. If customers prefer snagging discounted items that are already on promotion, there’s something for them too. BHG is giving an additional 10% off on existing sale items — a generous gesture for those who love double-dipping on discounts. Shoppers could very well find pieces that have already been marked down, and still shave off another 10% at checkout.
One of the standout elements of this SG60 sale at BHG Bugis is the return voucher campaign. Anyone who spends $150 nett in-store during this 3-day event will receive a $20 return voucher. That means the more they shop, the more they save not only now but later too. It’s a brilliant way to incentivise return visits — and let’s face it, with new fashion drops arriving regularly, there’s always something tempting awaiting their next round of shopping.
So why should people make time to visit BHG Bugis for this particular sale? Beyond the discounts, what really makes this promotion special is how well-timed and targeted it is. First, SG60 is a celebratory milestone for Singapore — a time when many brands and retailers step forward with special initiatives, and this one from BHG hits the sweet spot between fashion, lifestyle, and rewarding customers.
Secondly, BHG Bugis itself offers a comfortable and accessible shopping experience. Located right in the heart of Bugis — a place synonymous with youth, trendsetting, and cultural variety — shoppers will be in the company of vibrant urban energy, well-stocked retail shelves, and a variety of eateries for post-shopping relaxation.
From a value standpoint, shoppers are essentially stretching their dollars further. If someone were to purchase $150 worth of items during this campaign, not only are they already benefiting from discounts on regular and sale items, but they also receive a $20 voucher that could go toward something they may not have budgeted for this time around — a sort of delayed gratification that feels rewarding.
And let’s not overlook the timing — 18 to 20 July 2025 falls over a Friday to Sunday weekend. This makes it perfect for families, couples, working adults, and even students who are free from weekday commitments. Whether they plan to shop early in the morning or pop by in the evening after dinner, there’s ample opportunity to make the most of this sale.
The SG60 celebrations across Singapore are going to be spirited and colourful — but while fireworks and performances light up the town, BHG’s fashion and lifestyle promotion quietly offers one of the best ways to celebrate in style. Retail therapy with perks — that’s what it comes down to. And for those who enjoy shopping as a shared experience with friends or family, this sale is the perfect excuse to do so.
In short, this event is not only about shopping; it’s about celebrating style, seizing savings, and rewarding loyalty. Whether someone is picking out a new outfit for National Day, refreshing their wardrobe for work, or simply exploring what’s trending in lifestyle accessories, BHG Bugis will be a worthwhile stop from 18 to 20 July 2025.
They may come for the deals, but chances are, they’ll leave with a few extra finds, a return voucher in hand, and a satisfied smile from a well-spent shopping session.
Promotional/Event Details:
Date: 18-20 July 2025
Time: During store operating hours
Venue: BHG Bugis, Singapore
Promotion Details:
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Up to 20% OFF regular-priced fashion and lifestyle items
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10% OFF on sale items
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Spend $150 nett in-store to receive a $20 return voucher
More Info: BHG Facebook Post
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