As Singapore steps into its 60th year of independence, many brands across the island are joining in to commemorate this milestone. But one name truly stands out when it comes to celebrating Singapore’s iconic flavours: Bee Cheng Hiang. Synonymous with heritage, taste, and homegrown pride, Bee Cheng Hiang is rolling out a special weekend-only promotion that is bound to tickle your taste buds and warm your heart.
From 18 to 20 July 2025, those who love local delights should look no further than Bee Cheng Hiang for a delicious journey back to the flavours they grew up with. Whether you’re a fan of bold spices, smoky snacks or indulgent desserts, this promotion combines all the best bits of Singapore’s culinary identity—just in time for the SG60 celebrations.
Let’s explore why this is more than just another weekend sale, and why people in Singapore should really not miss out.
A Taste of Home That Speaks to the Heart
There is something incredibly comforting about traditional local flavours. Bee Cheng Hiang has been part of Singapore’s food story since the 1930s, offering handcrafted bakkwa that’s become a household staple, especially during festive seasons. But this SG60 promotion is much more than just bakkwa—it’s a showcase of culinary creativity that still stays true to heritage.
At the heart of the promotion is their brand-new Durian Cake (216g). Known as the “King of Fruits,” durian is divisive to some, but for those who love it, this cake is a dream come true. It is creamy, pungent in the best way, and filled with the real flavour of durian—not just artificial essence. Priced at only $16.80 (usual price $22.80), this decadent treat is available with a minimum spend of $60, both in-store and online.
This new offering is a fitting tribute to Singapore’s unique palate, combining tradition with innovation. It is also perfect as a thoughtful gift for family or friends—especially for those visiting from overseas or simply missing the authentic taste of home.
Laksa Made Easy: The SG Series Mini EZ Laksa
Now, let’s talk about laksa. One of the most iconic dishes in Singapore’s hawker scene, laksa brings together spicy coconut gravy, noodles, and that unmistakable aroma that fills the air at every food centre. But sometimes, people crave this dish and either don’t want to cook the whole thing from scratch or cannot find it when travelling abroad.
Bee Cheng Hiang’s SG Series Mini EZ Laksa solves that problem. Easy to prepare and satisfyingly flavourful, this version brings the taste of laksa to your home—without the fuss. At $21 per set, shoppers enjoy a $6 discount from the usual price. It’s great for gifting too, particularly for overseas friends who want to sample Singaporean favourites or locals who want to keep a handy supply of laksa on standby.
It is available both in-store and online, so there’s flexibility in how people choose to buy—whether it’s a quick weekend shop or an online gift to someone special.
A Gift with Every Purchase: Free 100g Bakkwa Bites
No celebration at Bee Cheng Hiang would be complete without their signature bakkwa, and they’ve added an enticing bonus to this promotion. When shoppers spend $60 or more in-store, they will receive a complimentary 100g pack of Bakkwa Bites. These smoky, crispy morsels are just the right size for snacking and perfect for sharing—or keeping all to oneself.
But be warned—this is an in-store exclusive, and only available while stocks last. That means it’s a great excuse to visit the nearest Bee Cheng Hiang outlet in person, soak in the celebratory vibe, and leave with more than just your usual favourite snacks.
Why Go for This Deal?
1. Celebrate Local Flavours in a Meaningful Way
Singapore’s food culture is as diverse as its people, and this promotion reflects that. Whether it’s the durian cake for dessert lovers, the mini laksa for quick meals, or the traditional bakkwa snacks—this is a curated celebration of taste that resonates deeply with Singaporeans.
2. Great Value for a Limited Time
With the combined savings on the Durian Cake and Mini EZ Laksa, and the free gift of Bakkwa Bites, this weekend event gives more bang for your buck. For a minimum spend of $60, customers could enjoy savings of over $12 worth of goodies—alongside premium, high-quality local treats.
3. Perfect for Gifting & Sharing
Looking for a gift to bring to a house party? Want to surprise family members with something uniquely Singaporean? These SG60 exclusives are thoughtful, delicious, and beautifully packaged. And because they are available online as well, sending them to loved ones near or far is incredibly easy.
4. Support a Proudly Local Brand
Bee Cheng Hiang isn’t just a brand—it’s a legacy. By participating in their SG60 celebration, customers are supporting a homegrown business that has shaped the food landscape of Singapore for decades.
Shop In-store or Online: Convenience at Your Fingertips
Whether customers prefer the personal touch of visiting a physical store or enjoy the convenience of browsing from home, Bee Cheng Hiang’s SG60 deals are available both in-store and via their official website. It’s worth checking ahead for stock availability, especially for the free Bakkwa Bites, which are only available while supplies last.
To browse their full range of products or to place an order, customers may visit:
Bee Cheng Hiang Facebook Page for SG60 Promotion
Make It a Tasty Weekend
For those looking to mark SG60 with a heartfelt, flavoursome celebration, this Bee Cheng Hiang promotion checks all the boxes. It’s more than just a food sale—it’s a way to enjoy nostalgic tastes, discover new favourites, and support a truly Singaporean success story.
This weekend, take the opportunity to enjoy what Bee Cheng Hiang has curated. Bring a piece of home to your table, or surprise someone special with gifts that carry a taste of Singapore. Either way, it’s a celebration that promises to be memorable—bite after bite.
Promotional/Event Details:
Date: 18-20 July 2025
Time: During outlet operating hours / Online 24/7
Venue: All Bee Cheng Hiang outlets islandwide & Online
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