Halloween is often the time when creativity takes centre stage, and for many, it’s the perfect excuse to step into a new persona for the night. Whether it’s an elegant witch, a glamorous vampire, or a movie star lookalike, there’s one thing everyone agrees on — it’s not just about the costume, but the confidence that comes from looking and feeling your best. That’s exactly why Novela Singapore’s Witch-to-Glam Halloween Beauty Promotion is something you don’t want to miss. Running from 17 October to 2 November 2025, this event is the perfect opportunity to elevate your beauty game with some of the most luxurious haircare and makeup brands — all at attractive prices and with exclusive rewards.
For those who aren’t familiar, Novela is known for bringing high-end beauty and skincare brands to shoppers at accessible prices. They specialise in genuine, premium beauty products from internationally renowned labels such as Kérastase, Estée Lauder, Laura Mercier, and Givenchy, just to name a few. This Halloween, they’ve gone a step further by putting together a lineup designed to help everyone achieve a stunning “witch-to-glam” transformation — the kind of makeover that turns heads at every party and leaves you feeling confident long after the festivities are over.
So, what exactly makes this promotion special? Let’s take a closer look at what’s in store — literally.
1. Hair That Turns Heads — From Frizz to Fantastic
A truly striking Halloween look starts with great hair. This year, Novela’s bringing in some of the world’s most coveted haircare brands to help shoppers restore, repair, and reinvent their locks.
Kérastase, a salon favourite, offers products that revive tired, over-styled hair. Its luxurious formulas are designed to deliver silky smoothness and shine worthy of a professional blowout. Whether your hair has been exposed to the Singapore humidity or too many heat styling tools, Kérastase’s range can bring it back to life.
Then there’s Olaplex, a brand that needs no introduction for anyone who’s ever coloured their hair. Often called the “holy grail” for bleached or damaged hair, Olaplex strengthens hair from within, reducing breakage and improving texture. It’s an essential product if you’ve been experimenting with bold hair colours — say, a witchy jet-black or a fiery red for the spooky season.
Aveda, another highlight, brings a botanical approach to haircare. Their plant-based ingredients nourish the scalp and fortify hair strands without harsh chemicals. It’s perfect for anyone who wants a clean, sustainable beauty routine that doesn’t compromise on results.
Lastly, Rene Furterer, a French brand known for its aromatic care, offers a touch of European elegance. Combining natural essential oils with advanced formulations, Rene Furterer’s range pampers the scalp while leaving hair soft, radiant, and fragrant — ideal for those who appreciate a luxurious self-care ritual.
With all these brands featured at Novela, it’s hard not to be tempted. Imagine walking into a Halloween party with hair that shines under the lights, bouncy, healthy, and full of life — it’s the kind of confidence boost that’s hard to beat.
2. Flawless Makeup for a Spellbinding Look
Of course, no transformation is complete without the right makeup. Novela’s Halloween promotion has you covered here too, offering special deals on some of the most sought-after cosmetic brands.
Estée Lauder is the ultimate go-to for a flawless base. Their foundations are known for staying power, giving you a smooth, luminous finish that lasts from dusk till dawn — perfect for a Halloween night filled with parties, photos, and fun. Whether you prefer a matte or radiant finish, Estée Lauder’s range ensures your skin looks its best even after hours of dancing.
Next, Laura Mercier takes centre stage with its soft matte blushes that deliver an effortlessly natural glow. Their blush tones are perfect for creating that flushed, ethereal look — a touch of colour that enhances your features without overpowering them. Combined with their translucent powder, you’ll have a complexion that looks airbrushed yet real.
And then there’s Givenchy, the brand synonymous with timeless elegance. Their setting powders are among the best in the world, known for their fine texture and ability to lock in makeup beautifully. For those planning a night out this Halloween, Givenchy’s powder ensures your look stays fresh, even under the heat of party lights or Singapore’s humid weather.
Whether you’re going for a dramatic smoky eye, a bold lip, or a soft romantic look, Novela’s selection of premium makeup brands ensures you have everything you need to complete your Halloween transformation.
3. Limited-Time Offers and Rewards That Add Even More Value
Beyond the products, what makes this promotion truly exciting are the limited-time offers and cash voucher rewards available exclusively during the campaign period. These rewards mean that you not only get to indulge in luxury beauty items but also enjoy additional savings and value for money.
It’s a great time to restock your beauty shelf or try out new products that you’ve been eyeing. Whether you’re purchasing online or in-store, shoppers can expect irresistible deals that make this promotion one of the best times of the year to shop at Novela.
4. Why You Shouldn’t Miss This Deal
There’s a reason why Novela’s Halloween promotion is worth marking on your calendar. It’s not just about getting discounts — it’s about experiencing the joy of self-care and transformation.
In a world where self-presentation matters more than ever, having access to premium beauty products can make a world of difference. Whether you’re preparing for a big event, a festive celebration, or simply want to treat yourself, this promotion gives you the chance to do so without overspending.
Moreover, the range of brands offered means that there’s something for everyone — from those who prioritise natural ingredients to those who love high-performance, science-backed formulas. You can mix and match across different labels to create a personalised routine that works for your skin, hair, and lifestyle.
Shopping at Novela is also a confidence-boosting experience. The store layout, product variety, and professional staff make it easy to explore and discover what suits you best. And since the promotion applies both online and in-store, you can shop however you prefer — whether it’s browsing conveniently from home or enjoying a hands-on experience at one of their outlets.
So, if you’re planning to turn heads this Halloween or simply looking for an excuse to refresh your beauty collection, this is the perfect moment. From repairing your hair with Kérastase to achieving a flawless glow with Estée Lauder, Novela’s Witch-to-Glam promotion makes luxury beauty more accessible and rewarding than ever.
Promotional/Event Details:
Date: 17 October–2 November 2025
Time: During store operating hours
Venue: Novela outlets and online store
More Information: https://www.facebook.com/100063934838152/posts/
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