There’s something undeniably satisfying about getting a little something extra with a purchase—especially when it’s tied to a brand many people already adore. And when the brand in question is Ben & Jerry’s, known for their indulgent, chunky ice cream flavours that bring smiles with every scoop, things just get better. For those in Singapore who enjoy their sweet treats, a brand-new giveaway from Ben & Jerry’s is making waves—and it’s all about keeping things cool.
Ben & Jerry’s has launched a Free Cooler Bag Promotion, and yes, it’s exactly as it sounds. Starting from 17 June 2025, anyone who purchases Ben & Jerry’s ice cream from selected retailers around Singapore will receive a complimentary Ben & Jerry’s branded cooler bag. It’s a small token with a big benefit—especially in this tropical heat. Whether heading to East Coast Park for a picnic or stashing pints for an ice cream party at home, this bag keeps it all chilled.
Now, the idea of a freebie might not be new, but there’s something clever about this promotion. It isn’t just about giving away a bag—it’s about enhancing the experience. Imagine picking up your favourite tub of Chocolate Fudge Brownie or Chunky Monkey and then walking away with a vibrant, reusable cooler bag that not only serves a practical purpose but also makes a statement. Ben & Jerry’s fans are known for their passion for fun, sustainability, and of course, deliciousness, and this cooler bag fits all of that.
But let’s break down why this is a deal worth going after, beyond the obvious free gift.
1. It’s Functional and Stylish
Singapore’s weather makes transporting frozen items a real challenge. A cooler bag solves this elegantly, especially if one’s picking up a few tubs during a grocery run or heading out on a weekend day trip. This isn’t just a throwaway item—it’s something one can reuse frequently, which adds value beyond the initial promotion. Ben & Jerry’s branding also makes it fun and vibrant, so it’s not just useful but also visually appealing.
2. Perfect Timing for Gatherings
June is right in the middle of school holidays for many in Singapore. Families are out and about more often, picnics are in full swing, and casual gatherings are on the rise. Ice cream naturally becomes a staple during this season. This promotion cleverly ties into the lifestyle and habits of their local audience. A free cooler bag makes it even easier to bring ice cream to the party.
3. Limited Availability – Encouraging Early Action
While stocks last—those three words always create a sense of urgency, don’t they? Because this isn’t a permanent offer, it’s wise to act fast. Once word spreads (and trust that it will), cooler bags will be snapped up quickly at selected retailers. This is one of those times where early birds truly get the chilled reward.
4. Sustainability Matters
Ben & Jerry’s has long been associated with sustainability and social consciousness. Their free cooler bag offer isn’t just a marketing gimmick—it aligns with a broader mission to reduce single-use plastic and encourage reusable solutions. For those who are conscious about reducing waste, the cooler bag is a great alternative to disposable packaging when picking up frozen treats.
5. Multiple Retailer Partners Mean Convenience
The promotion isn’t restricted to one chain. Ben & Jerry’s has spread out their participating retailers, so it’s likely one of the outlets offering this promotion is nearby. Whether someone is a FairPrice regular, shops at Cold Storage, or prefers RedMart for online grocery needs, they’ll have a way to participate. It’s all about accessibility and making sure everyone gets a fair shot.
6. Perfect Gift or Collector’s Item
For the brand loyalists and collectors out there, a limited-edition Ben & Jerry’s cooler bag could easily become a cherished item. It’s also a thoughtful little gift—imagine filling it with a couple of tubs and giving it to a friend who’s just moved into a new place or someone in need of a cheer-up treat. Thoughtful, fun, and practical all at once.
How to Redeem
The process is quite straightforward:
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Head to any of the selected participating retailers.
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Purchase any Ben & Jerry’s ice cream product—pint, mini cup, or stick bar.
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Present the receipt to the redemption counter (if in-store) or follow the retailer’s instructions if online.
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Walk away with the free cooler bag.
Retailers are usually quite prompt with these promotions, but due to stock limitations, it’s best to check in-store or online before making the trip. Some locations might run out faster than others, depending on customer demand and traffic.
For full terms and conditions, as well as a list of participating retailers, readers are encouraged to check directly via Ben & Jerry’s Singapore official page.
In conclusion, this Ben & Jerry’s promotion is more than just about getting something free—it’s about adding a layer of thoughtfulness and convenience to an already joyful purchase. In Singapore’s heat, a cooler bag is not just helpful—it’s essential if one wants to enjoy frozen goods the way they’re meant to be. Pair that with a scoop (or pint) of the brand’s famously creamy ice cream, and it’s clear why this deal is worth chasing.
Those who value both function and fun in their everyday shopping will find this offer particularly rewarding. Whether stocking up for a party, rewarding oneself after a long day, or treating the family over the weekend, this promotion adds a layer of delight that’s hard to resist.
And let’s not forget—Ben & Jerry’s doesn’t do things halfway. So, if they’re giving out cooler bags, one can expect quality, colour, and plenty of character. It’s not just about marketing—it’s about creating moments of joy. This campaign does exactly that.
So, if someone’s out and about this week, perhaps it’s time to drop by a participating store, grab a favourite flavour, and leave with a little something extra in hand. This is one of those simple pleasures that doesn’t take much effort but gives back in big, chilly ways.
Promotional/Event Details:
Date: 17 June 2025 Onward
Time: While stocks last
Venue: Participating Ben & Jerry’s retailers across Singapore (including major outlets such as FairPrice, Cold Storage, and more)
Website: https://www.benjerry.sg/
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