If there is one event that is set to delight Sanrio lovers this National Day season, it has to be the Hello Singapore celebration taking place at Marina Square. Running from 17 July to 16 August 2026, this month-long event transforms the shopping mall into a colourful Sanrio-themed destination where visitors can enjoy exclusive Singapore-inspired merchandise, interactive photo spots, limited-edition collectibles and rewarding promotions.
Whether someone has been a lifelong fan of Hello Kitty, My Melody, Cinnamoroll, Kuromi, Pompompurin or other beloved Sanrio characters, this special event offers plenty of reasons to make a trip down. Unlike ordinary retail promotions, Hello Singapore brings together shopping, entertainment and exclusive collectables that are only available during this limited campaign.
One of the biggest highlights is the specially designed Sanrio Pop-Up Store, where shoppers can browse an extensive collection of merchandise inspired by Singapore and National Day. Rather than offering the usual items found throughout the year, this event introduces products specially created for local fans and collectors.
Visitors can expect to find a wide range of merchandise including stylish apparel, practical tote bags, fashionable accessories, plush toys, enamel pins, postcards and other charming collectibles. These exclusive products make wonderful keepsakes for personal collections while also serving as thoughtful gifts for family members and friends who adore Sanrio characters.
For collectors, events like these are often worth visiting early. Limited-edition merchandise has a reputation for selling out quickly, especially when designs are exclusive to Singapore. Once stocks are gone, many of these products may never return, making this promotion even more appealing.
Besides shopping, the event also creates plenty of memorable experiences through beautifully designed Sanrio character photo stations located around Marina Foyer I & II. These larger-than-life displays provide the perfect backdrop for photographs with favourite characters.
Families with children will especially appreciate these interactive displays. Young fans can meet oversized versions of their favourite Sanrio friends while parents capture memorable family photos. Couples, friends and even solo visitors who enjoy collecting travel and lifestyle photos will also find these installations worth visiting.
National Day celebrations are always about creating memories, and these themed photo opportunities add an extra layer of excitement to every visit.
Another attractive feature of the event is the free Hello Singapore sticker redemption, available while stocks last and subject to terms and conditions. Collectors know that even simple promotional items such as stickers often become treasured souvenirs after the campaign has ended.
Since complimentary redemptions are usually limited in quantity, those planning to redeem them may wish to visit earlier during the promotional period instead of waiting until the final week.
Shoppers who enjoy a little excitement while shopping should also consider trying the $10 Sanrio Kuji Lucky Draw.
Kuji draws have become increasingly popular among collectors because every ticket guarantees a prize. Participants never leave empty-handed, and every draw offers the thrill of discovering which exclusive Sanrio item they have won.
Depending on the available prize pool, lucky participants could walk away with premium merchandise or highly sought-after collectables that may not be sold separately.
For just $10, the lucky draw adds another enjoyable activity to the overall shopping experience and gives visitors another opportunity to bring home something special.
Those planning a larger shopping trip will also have another attractive incentive.
Customers who spend a minimum of $100 during the promotion can redeem a limited-edition enamel mug, subject to terms and conditions and while redemption stocks last.
Enamel mugs have become increasingly popular over recent years because they combine practicality with attractive collectible designs. Whether used for morning coffee, displayed in a collection or given as a gift, these mugs offer long-lasting value beyond the promotional period.
Adding even more exclusivity, Marina Square Rewards members will have access to four exclusive mug designs, making the redemption even more exciting for members looking to complete the entire collection.
For regular Marina Square shoppers, this presents an excellent opportunity to maximise shopping rewards while purchasing items they may already have planned to buy.
One reason this event stands out is how it combines Singapore’s National Day celebrations with the timeless popularity of Sanrio characters.
Rather than simply decorating the shopping mall, the organisers have created a complete themed experience where visitors can explore, shop, take photographs and collect exclusive merchandise throughout the month-long campaign.
It also provides a refreshing indoor activity, especially for families looking for weekend outings or visitors seeking air-conditioned attractions during Singapore’s warmer afternoons.
Since Marina Square is conveniently located within the Marina Bay area, visitors can easily include this event as part of a full day out. After browsing the Sanrio Pop-Up Store, they can continue shopping throughout the mall, enjoy meals at the many restaurants and cafés, or explore nearby attractions around the city.
The extended duration of nearly one month also gives shoppers plenty of flexibility. Those unable to visit during the opening weekend still have several weeks to plan a convenient trip.
However, visitors hoping to secure exclusive merchandise, limited-edition mugs or complimentary sticker redemptions may wish to visit earlier rather than later, as promotional items are available only while stocks last.
Collectors understand that limited-edition campaigns often generate strong demand, particularly when products are created exclusively for Singapore. Waiting until the final days could mean missing out on some of the most desirable merchandise.
Whether someone is shopping for themselves, looking for unique gifts, adding rare items to a growing Sanrio collection or simply searching for a fun National Day outing, the Hello Singapore event at Marina Square delivers something for almost everyone.
The combination of exclusive local merchandise, collectible rewards, lucky draws, themed displays and family-friendly activities makes this one of the standout shopping promotions taking place during the National Day season.
For Sanrio enthusiasts, opportunities like this do not come around every year. With exclusive Singapore-themed products, attractive redemption offers and plenty of memorable photo opportunities, Hello Singapore at Marina Square is well worth adding to the calendar before the promotion concludes on 16 August 2026.
Those planning to visit should remember to check the redemption terms and conditions, especially for the complimentary gifts and purchase-with-spend promotions, as availability is strictly while stocks last.
Promotional/Event Details
Merchant: Sanrio Hello Singapore at Marina Square
Promotion/Event: National Day Sanrio Pop-Up Store, Exclusive Merchandise & Promotions
Date: 17 July–16 August 2026
Time: 11:00am – 10:00pm daily
Venue: Marina Foyer I & II, Marina Square, Singapore
Highlights:
- Exclusive Singapore-themed Sanrio merchandise
- Sanrio character photo stations
- Free Hello Singapore sticker redemption (T&Cs apply, while stocks last)
- Sanrio Pop-Up Store
- $10 Sanrio Kuji Lucky Draw
- Exclusive plush toys, enamel pins, postcards, bags, apparel and accessories
- Limited-edition enamel mug with minimum $100 spend (T&Cs apply)
- Four exclusive enamel mug designs for Marina Square Rewards members
- More information: https://www.marinasquare.com.sg/
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