Shoppers who enjoy cooking seafood at home, or simply appreciate the difference that true freshness makes, will want to take note of FairPrice’s latest live seafood promotion. Running across selected dates from mid-January to mid-February 2026, this limited-time campaign brings live tiger prawns, live clams and live abalone directly to participating FairPrice, FairPrice Finest and FairPrice Xtra outlets around Singapore.
For many households, seafood is a staple that appears regularly on the dining table. However, finding genuinely fresh options often means waking up early to visit wet markets or paying a premium at speciality seafood suppliers. This is where FairPrice’s live seafood events stand out. By offering live seafood on-site at neighbourhood supermarkets and major malls, they make high-quality ingredients far more accessible to everyday shoppers.
One of the main highlights of this promotion is the availability of live tiger prawns. Unlike pre-packed or chilled prawns, these are kept alive in holding tanks at the stores, allowing customers to select them directly. This method preserves texture, sweetness and natural flavour, making a noticeable difference once the prawns hit the pan or pot. For those who enjoy simple dishes such as garlic stir-fried prawns, cereal prawns or even a quick prawn noodle soup, starting with live seafood can elevate a home-cooked meal without complicated techniques.
Another reason this promotion is drawing attention is its rotating schedule across multiple locations. Rather than being limited to one or two outlets, FairPrice has organised pop-up style live seafood sessions across a wide range of heartland and mall-based stores. From Toa Payoh and Woodlands to Jurong, Paya Lebar and VivoCity, different neighbourhoods will have opportunities to enjoy this experience. This approach allows more shoppers to take part without needing to travel far from home.
Stocks for live seafood are brought in daily and maintained carefully on-site. However, availability naturally depends on daily inventory, which means quantities are limited. This is not a mass-market promotion with endless supply, and that is precisely why it appeals to shoppers who value freshness. Once a session begins, popular items can sell out quickly, especially during weekends or festive periods. Arriving earlier in the day often improves the chances of securing preferred selections.
Beyond tiger prawns, FairPrice is also featuring live clams as part of the ongoing live seafood events. Clams are a versatile ingredient that suits a wide range of cooking styles, from clear soups and claypot dishes to pasta and stir-fries. Live clams, when properly cleaned and cooked, offer a clean, briny flavour that frozen or pre-packed versions rarely match. For families who enjoy simple home-cooked meals during the week, this is an easy way to upgrade everyday dishes without significantly changing cooking routines.
Live abalone is another standout option included in selected sessions. Often associated with restaurant dining or festive occasions, abalone is prized for its firm texture and rich taste. Having access to live abalone at a supermarket makes it more approachable for home cooks who may want to try preparing it themselves. Whether braised slowly for a special dinner or sliced for lighter preparations, abalone can turn an ordinary meal into something more memorable.
Timing also plays an important role in why this promotion is worth paying attention to. The campaign spans several key periods, including weekends and Valentine’s Day. For those planning special meals at home, such as family gatherings or romantic dinners, live seafood offers a meaningful way to mark the occasion without dining out. Preparing a seafood meal together at home can be both cost-effective and personal, especially when high-quality ingredients are involved.
Another factor that adds appeal is convenience. FairPrice outlets are already part of most households’ regular shopping routines. Being able to pick up live seafood while doing weekly groceries saves time and effort compared to making separate trips to specialty markets. For shoppers who may feel hesitant about buying live seafood elsewhere, the familiar supermarket environment can make the experience more comfortable.
It is also worth noting that FairPrice has been expanding its fresh and premium offerings in recent years, and live seafood events reflect this ongoing effort. By rotating different seafood varieties across outlets and dates, they keep the experience dynamic and encourage shoppers to look out for future sessions. Those who miss one round may still catch another at a nearby store on a different date.
Before heading down, shoppers are advised to check the listed dates and participating outlets carefully, as schedules can change. Availability is always subject to daily stock, and all items are sold on a while-stocks-last basis. Being flexible and prepared to make quick decisions can help make the most of the visit.
Overall, this FairPrice live seafood promotion is not just about buying prawns, clams or abalone. It is about bringing the experience of choosing fresh, live ingredients into everyday shopping routines. For home cooks who enjoy preparing meals for family and friends, or for anyone looking to enjoy better-quality seafood without paying restaurant prices, this limited-time campaign is well worth exploring.
Promotional/Event Details
Date:
17 January–15 February 2026 (selected dates vary by outlet)
Time:
During store operating hours (recommended to arrive early as stocks are limited)
Venue:
Selected FairPrice, FairPrice Finest and FairPrice Xtra outlets islandwide, including but not limited to:
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FairPrice Toa Payoh HDB Hub
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FairPrice Finest Bukit Panjang Plaza
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FairPrice Finest Paya Lebar Quarter
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FairPrice Xtra outlets at Jurong Point, Jem, NEX, VivoCity, Parkway Parade
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FairPrice Woodlands Civic Centre
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FairPrice outlets at Northpoint City, Bedok North, Kang Kar Mall, Kallang Bahru, Bukit Merah Central, Sun Plaza and more
Availability varies by outlet and date, while stocks last.
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