When it comes to comfort snacks that instantly lift the mood, Auntie Anne’s has always had a special place in Singapore’s food scene. Known for their freshly baked pretzels and warm, familiar flavours, the brand has now taken a sweet new step that cookie lovers should pay attention to. From 17 December 2025 onwards, Auntie Anne’s Singapore is rolling out a Buy 1 Get 1 Free promotion on their brand-new Cinnamon Sugar Cookies, and this is one festive deal that deserves a closer look.
For those who enjoy discovering new treats without paying extra, this promotion offers genuine value. Customers who purchase one jar of Auntie Anne’s Cinnamon Sugar Cookies will receive a second jar completely free. In simple terms, that means two full jars for the price of one, making it an easy choice for anyone who enjoys stretching their dollar while still indulging in something special.
What makes this promotion particularly interesting is that it introduces Auntie Anne’s first-ever cookies. For a brand best known for pretzels, this move feels thoughtful rather than rushed. The Cinnamon Sugar Cookies are designed to capture the comforting warmth people already associate with Auntie Anne’s, translating it into a crunchy, sweet format that suits both gifting and personal enjoyment.
The flavour itself is familiar yet inviting. Cinnamon sugar is one of those combinations that works across ages and occasions. It feels festive without being overpowering, sweet without becoming cloying, and comforting without being boring. That balance makes these cookies suitable for sharing during gatherings, enjoying with a cup of tea or coffee, or even packing into small gift bags during the holiday season.
From a bargain-hunting perspective, Buy 1 Get 1 Free promotions are always appealing, but this one stands out because it applies to a new product. Instead of clearing old stock, Auntie Anne’s is encouraging customers to try something fresh, effectively reducing the risk for anyone curious but hesitant. Paying once and receiving double allows customers to taste, share, and decide without regret.
This promotion also arrives at a perfect time. December is traditionally filled with social gatherings, office exchanges, family visits, and casual meet-ups. Having two jars of cookies on hand solves multiple problems at once. One jar can be kept at home for personal snacking, while the other becomes an effortless gift. Alternatively, both jars can be shared during gatherings, saving time and money that might otherwise be spent searching for suitable treats.
Redemption is straightforward, which adds to the appeal. There are no vouchers to print, no apps to download, and no codes to remember. Customers simply walk into any participating Auntie Anne’s outlet in Singapore, pick up a jar of Cinnamon Sugar Cookies, and the second jar is added free at the point of purchase. This simplicity makes the deal accessible to everyone, including those who prefer quick, fuss-free shopping experiences.
Because the promotion is available across Auntie Anne’s outlets islandwide, convenience plays a big role. Whether someone is passing by a mall outlet, grabbing a quick snack during lunch, or stopping by after work, it is easy to take advantage of the offer without making a special trip. That accessibility increases the likelihood of spontaneous purchases, especially for those already familiar with the brand.
Another reason this promotion is worth enjoying lies in its versatility. Cookies are one of the few snacks that fit almost any situation. They work as desk snacks, late-night treats, children’s rewards, or casual gifts. Having two jars instead of one simply expands those possibilities. In a season where expenses can add up quickly, getting more for the same price feels particularly satisfying.
It is also worth noting that this promotion is available while stocks last. Limited availability often adds urgency, and in this case, it is justified. As a new product paired with a strong value deal, demand is likely to be high. Those who wait too long may find certain outlets running out of stock earlier than expected, especially during peak festive periods.
From a practical standpoint, the Buy 1 Get 1 Free offer makes budgeting easier. Instead of spending extra on multiple snack options, customers can rely on this deal to cover several needs at once. Two jars at a single price point provide flexibility, whether the intention is to snack, share, or gift.
There is also something reassuring about choosing a familiar brand when trying a new product. Auntie Anne’s has built trust over the years through consistency and quality. That trust extends naturally to their cookies, making the decision to purchase feel less risky. When paired with a promotion that doubles the quantity, the value proposition becomes even stronger.
For anyone who enjoys festive flavours without committing to seasonal gimmicks, Cinnamon Sugar Cookies strike the right balance. They feel appropriate for the holidays but remain enjoyable beyond December. That makes stocking up less wasteful and more practical, especially for those who prefer treats that can be enjoyed over time.
In a retail environment filled with complex promotions and fine print, this deal keeps things refreshingly simple. Buy one jar, get another free. No hidden conditions, no minimum spend beyond the product itself. That transparency is something shoppers increasingly appreciate, particularly when navigating multiple festive promotions at once.
Ultimately, this Buy 1 Get 1 Free Cinnamon Sugar Cookies promotion is about more than just saving money. It is about enjoying a new product, sharing something comforting with others, and making the most of the festive season without overspending. For fans of Auntie Anne’s and cookie lovers alike, this is one of those deals that makes sense to enjoy while it lasts.
With stocks limited and the promotion already underway, visiting the nearest Auntie Anne’s outlet sooner rather than later is a wise move. Whether the goal is gifting, sharing, or simply treating oneself, this promotion offers a sweet reason to stop by and enjoy more for less.
Promotional/Event Details:
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Date: 17 December 2025 onwards
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Time: During outlet operating hours
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Venue: All participating Auntie Anne’s outlets across Singapore
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