Fashion meets food in a collaboration that Singaporeans are sure to love. UNIQLO has joined forces with iconic local snack brand Old Chang Kee to bring a one-of-a-kind T-shirt collection this October 2025. Aptly named the UNIQLO x Old Chang Kee UTme! collection, it’s a playful and heartfelt celebration of Singaporean heritage, offering a delightful mix of nostalgia, creativity, and, of course, Curry’O-inspired charm.
A Bite of Singapore’s Culture on Your Tee
Launching on 17 October 2025, this collaboration features seven limited-edition T-shirt designs and six embroidery motifs. Each piece draws inspiration from Old Chang Kee’s famed Curry’O and the nostalgic REX stallfronts that have been part of Singapore’s food landscape for decades. Local illustration studio Wheniwasfour brought these designs to life with their signature whimsical style, turning everyday Singaporean icons into wearable art. From the golden curry puff to the friendly Kakis at the stall, the illustrations celebrate the warmth and charm that makes Old Chang Kee a household favourite.
The collection isn’t just about the visuals; it’s about the feeling of home. Singaporeans will instantly recognise the references, from the crispy exterior and shiok interior of the Curry’O to playful, cheeky slogans like “Dabao Makan Repeat.” It’s a perfect fusion of heritage, humour, and modern LifeWear design, making each T-shirt more than just clothing—it’s a conversation starter.
Seven Unique T-Shirt Designs and Personalised Embroidery
The UTme! lineup has something for everyone:
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Four main T-shirts available across all UNIQLO stores in Singapore.
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Three exclusive prints sold only at UTme! kiosks in Orchard Central, Jewel Changi Airport, and VivoCity.
Fans who enjoy adding a personal touch will also love the six embroidery patches included in the collection. These patches allow them to customise LifeWear items, from T-shirts and tote bags to denim pieces, creating a unique combination of fashion and local storytelling. It’s not just about wearing a T-shirt; it’s about making it theirs, turning each piece into a personal homage to Singaporean culture.
In-Store Celebrations – A Treat for the Early Birds
From 17 to 19 October 2025, UNIQLO and Old Chang Kee are offering a series of exciting in-store activities. These events not only celebrate the collection but also provide a fun, tangible way to enjoy the launch:
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Free Old Chang Kee Snacks: The first 500 customers at the UNIQLO Orchard Central Global Flagship Store who purchase two Old Chang Kee UTme! shirts will receive a complimentary snack. Highlights include the Japanese Cheezy Curry’O, which combines Japanese curry, tender chicken, and mozzarella encased in the brand’s signature pastry. Other favourites such as Chicken Wing, Fish Ball Onstik, and Sotong Head Onstik are also available. This makes shopping an experience where fashion and food intersect delightfully.
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Limited-Edition Luggage Stickers: Customers purchasing any Old Chang Kee UTme! shirt can redeem an exclusive sticker at UNIQLO stores in Jewel Changi Airport, ION Orchard, Orchard Central, and VivoCity. This small yet collectible item adds a memorable keepsake for fans of the brand.
These in-store experiences make the launch more than just a shopping trip; it’s an event where they can immerse themselves in Singaporean culture, enjoy snacks, and leave with tangible memories alongside their new LifeWear items.
Why This Collaboration Stands Out
Singaporeans have a deep connection to local food, and Old Chang Kee is no exception. Its Curry’O is a snack that evokes nostalgia for many, whether it was a treat after school or part of weekend gatherings with family. By turning these iconic elements into wearable designs, UNIQLO has created a collection that resonates emotionally while remaining stylish and modern.
The collaboration also highlights the creativity of Singaporean illustrators. Wheniwasfour’s playful and vibrant designs bring an artful twist to everyday experiences, ensuring that each T-shirt and embroidery patch tells a story. It’s a reminder that local culture can be celebrated in fashion in ways that are both fun and meaningful.
For those who value exclusivity, the UTme! kiosks offer something special. With three designs only available at these locations, fans can enjoy the thrill of discovering pieces that aren’t widely sold elsewhere. It encourages shoppers to explore UNIQLO stores and kiosks islandwide, making the experience interactive and exciting.
Collectibles, Gifts, and Personal Expression
Beyond personal fashion, these T-shirts and embroidery patches make thoughtful gifts for friends and family who appreciate local culture. Whether it’s for someone nostalgic about childhood treats or a collector of Singapore-themed memorabilia, the collection is an ideal choice. The option to personalise with embroidery allows them to create a unique item, making each gift even more special.
For collectors and long-time fans of Old Chang Kee, the combination of wearable art and free in-store perks like snacks and stickers adds value to every purchase. It transforms a regular shopping experience into a memorable event, merging food, fashion, and creativity seamlessly.
Availability and How to Enjoy the Collection
The UNIQLO x Old Chang Kee UTme! collection is available islandwide at UNIQLO stores and through UTme! kiosks starting 17 October 2025. Fans should plan their visit early, especially if they want to take part in the limited in-store experiences between 17 and 19 October. Not only do these dates offer the first chance to secure exclusive designs, but they also provide the opportunity to collect limited-edition freebies and enjoy the full celebratory atmosphere.
From the heritage of Old Chang Kee’s REX stall to the artistic interpretations by Wheniwasfour, this collaboration captures the essence of Singapore’s food culture in a fresh and engaging way. The collection is a perfect example of how everyday experiences, like enjoying a curry puff, can inspire fashion and personal expression. It’s a celebration of homegrown pride, a nostalgic nod to local favourites, and a stylish addition to anyone’s wardrobe.
For those who are passionate about supporting local culture while keeping up with fashion trends, this collaboration offers something truly special. It’s not just about buying a T-shirt; it’s about owning a piece of Singaporean heritage, enjoying unique in-store experiences, and making memories that blend the flavours of their favourite local snack with the joy of personal style.
Promotional/Event Details:
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Date: 17-19 October 2025
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Time: Various in-store activities throughout store hours
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Venue: UNIQLO Orchard Central Global Flagship Store, UTme! Kiosks at Orchard Central, Jewel Changi Airport, VivoCity, ION Orchard
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