There’s something about a traditional treat reimagined in a modern, creative twist that makes festive celebrations even more exciting. This May, Sushi Express Singapore is doing just that with a delightful surprise to honour the upcoming Dragon Boat Festival. Known for bringing affordable Japanese delights to the table, they have taken a sweet detour this time by introducing their limited-edition Sweet Crystal Rice Dumplings—a treat that’s bound to pique the interest of both the curious and the nostalgic.
From 17 to 31 May 2025, food lovers can head down to any 争鲜gogo outlet and savour this beautiful, translucent treat at just $2 each. It’s a festive offering not to be missed, especially for those who enjoy festive goodies with a twist.
A Twist on Tradition: Why These Dumplings Stand Out
Every year during the Dragon Boat Festival, rice dumplings—better known locally as zongzi—make their celebrated return. Traditionally savoury and wrapped in bamboo leaves, these dumplings are a beloved comfort food for many. But Sushi Express Singapore is flipping the script this year by offering Sweet Crystal Rice Dumplings, crafted with delicate, QQ-textured crystal skin instead of the usual glutinous rice.
They’re not just pretty to look at; they come in two comforting flavours—Red Bean and Peanut. For anyone who grew up on old-school Asian desserts, these flavours carry a touch of nostalgia, wrapped in a modern presentation. The red bean version delivers a smooth, earthy sweetness, while the peanut filling is nutty, rich, and slightly savoury, offering a well-rounded dessert bite that doesn’t feel overly heavy.
Why Go for This Deal?
1. A Festive Treat at an Affordable Price
In a city where food prices can vary widely, it’s rare to find something festive, high in quality, and still very affordable. At only $2 each, these dumplings are incredibly wallet-friendly. Whether you’re treating yourself, sharing with friends, or introducing someone new to Dragon Boat Festival traditions, it’s an inexpensive way to celebrate.
2. Perfect for Gifting and Sharing
These compact and neatly packaged dumplings make charming gifts. If you’re planning to visit family, colleagues, or neighbours during the festive season, picking up a few of these from 争鲜gogo outlets can serve as a sweet and thoughtful token. The crystal-like appearance also adds a touch of elegance—far from your average dumpling.
3. Limited-Time Only – Adds to the Excitement
Since these dumplings are available only until 31 May 2025, it makes the experience feel special. The limited-edition aspect often draws foodies and festive-goers alike, not only for the taste but also for the novelty and seasonal relevance. When something is available only for a short time, it adds a sense of urgency and exclusivity.
4. Convenient Locations and Ordering
争鲜gogo outlets are easily accessible, making it hassle-free to get your hands on these dumplings. Whether you’re heading out on lunch break, commuting through the MRT, or running weekend errands, chances are there’s a 争鲜gogo nearby. For those who prefer to browse ahead or check operating hours, the full list of outlets is available here: Sushi Express GoGo locations.
In addition, Sushi Express Singapore has an app where users can find exclusive information, deals, and even manage orders. Download the Sushi Express SG app here: Download Sushi Express SG App. It’s handy for those who want to stay updated or even find out about future promotions beyond this one.
The Broader Appeal of Sushi Express
Sushi Express Singapore has made a name for themselves by consistently offering Japanese dishes at accessible prices. From their conveyor-belt sushi to take-out options, they strike a fine balance between value and quality. Their 争鲜gogo outlets, in particular, cater to the fast-paced lifestyle in Singapore, delivering quick, satisfying bites without compromising taste.
Introducing the Sweet Crystal Rice Dumplings is another example of how they tap into local culture and blend it with their brand identity. It’s not just about sushi; it’s about finding unique ways to engage with customers during meaningful local celebrations.
What’s the QQ Texture All About?
For those unfamiliar with the term “QQ,” it’s a popular phrase in Southeast Asia to describe a bouncy, chewy texture that’s both fun and satisfying to eat. Think of the springiness of mochi or the chew of bubble tea pearls. This texture works especially well in these dumplings, offering a lighter, more refreshing bite compared to the traditional dense rice dumplings. It also makes them a great snack for warm days when something heavy might feel overbearing.
Who Would Enjoy This?
These dumplings cater to a wide range of people:
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Families with young children will love the soft and chewy texture, which is easy to eat and not too sweet.
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Office workers can pick one up for an afternoon snack or after-lunch dessert without feeling guilty or overly full.
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Elderly parents or grandparents might enjoy the nostalgic flavours of red bean and peanut, especially presented in a new way.
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Young foodies and students will likely be drawn to the photogenic crystal skin and the wallet-friendly price.
In short, there’s something about this limited-time treat that appeals to nearly everyone.
Make It Part of Your Dragon Boat Celebration
The Dragon Boat Festival is a time to honour tradition, bond with family, and enjoy meaningful food. This year, make it a little more memorable by adding something unexpected to the mix. The Sweet Crystal Rice Dumplings from Sushi Express Singapore are an ideal way to blend the old with the new. They reflect cultural appreciation while offering modern taste and convenience.
And let’s not forget—they’re just $2 each, which makes them one of the best-value festive treats available right now.
Whether you’re planning to indulge a little, share some sweet gifts, or simply try something new, this promotion from Sushi Express Singapore is definitely worth checking out.
Promotional/Event Details:
Date: 17–31 May 2025
Time: All operating hours
Venue: 争鲜gogo outlets across Singapore
List of outlets here
Download Sushi Express SG App
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