If there is one thing that tends to bring a bit of excitement back into everyday shopping, it is a well-timed toy fair that is not just for children, but also for collectors, hobbyists, and anyone who still enjoys the thrill of discovering something nostalgic or newly released at a better price. That is exactly what is happening at Takashimaya Department Store right now, where the Grand Toy Fair has taken over Talking Hall at Basement 1, running until 27 April 2026.
For anyone who has not made their way down yet, this is not a small pop-up corner with a handful of discounted items. It is a full-scale toy and collectibles showcase, bringing together some of the most recognisable names in the toy industry under one roof. From Pokémon and Beyblade X to Bandai, Tomica, and plush favourites like Miffy, the selection feels like a carefully curated mix designed to appeal across age groups.
What makes this event particularly attractive is not just the variety, but the pricing. Many of the items featured are seeing discounts of up to 70%, which is a significant drop for branded merchandise that is usually held at steady retail pricing throughout the year. For families looking for gifts, collectors searching for rare additions, or even casual shoppers wanting something fun without overspending, this fair offers a very practical reason to visit.
A One-Stop Toy Experience at Takashimaya
The Toy Fair is held at Takashimaya Department Store, specifically at Talking Hall, Basement 1, which has been transformed into a lively retail space filled with colour, branding displays, and product tables stretching across multiple sections.
Walking through the fair feels like moving through different themed zones. One section focuses heavily on Japanese collectible figures, another is dedicated to children’s educational toys and interactive games, while another corner highlights plush toys and lifestyle merchandise. The layout makes it easy for shoppers to navigate based on interest rather than being overwhelmed by everything at once.
The atmosphere is also noticeably more relaxed compared to peak retail periods like year-end sales. There is space to browse, compare prices, and revisit sections without feeling rushed, which makes a real difference when browsing collectibles that often require a bit of decision-making.
Strong Discounts Across Popular Brands
One of the strongest reasons to visit this toy fair is the pricing structure. Some of the deals available are not just small markdowns but noticeable reductions that make a real difference, especially for bulk or gift shopping.
For example, Tomica products are going at reduced prices from around $7.95 to $16.95 depending on the model, compared to usual prices that can go up to $20. Selected purchases also come with gifts-with-purchase promotions, including special edition vehicles like the Toyota Land Cruiser 250. There is also purchase-with-purchase (PWP) pricing available for limited edition models such as the Lamborghini Huracan Performante at $5.95 with a qualifying spend.
Miffy plush items, which are usually priced close to $30, are now available from $18, making them much more accessible for casual gifting or collectors looking to expand their soft toy collection without overspending.
Blind box and creative toy items such as Cookeez Makery Yum Yumz are also part of bundle promotions, including deals like 2 for $10, which makes them particularly attractive for parents looking for affordable surprise gifts.
For collectors of figures, Banpresto items stand out with discounts of up to 60%, with prices starting from around $15. Popular anime franchises are well represented, including One Piece figures ranging from $27 up to $149 depending on rarity and size, as well as Naruto figures starting from $30. Demon Slayer merchandise is also available from as low as $5, making it one of the most accessible entry points for fans.
Budget-Friendly Picks and Fun Bundles
Beyond the headline brands, what really adds value to this fair is the wide range of budget-friendly bundle deals scattered throughout the hall. These are the kinds of offers that tend to be picked up quickly, especially by families and gift shoppers.
Some notable deals include:
- Deddy Bears, 3 for $10
- Mixies Mixlings Collector’s Cauldron, now 2 for $5
- Burger Mania Game, reduced from $29.90 to $15
- Dart Zone Max blasters, reduced from $99.90 to $30
- Bluey toys, now $19.90 from $39.90
- Bitzee interactive pets, reduced from $69.90 to $24.90
These kinds of promotions are especially useful for parents who want to stretch their budget while still getting engaging toys that children will enjoy. It also makes spontaneous gifting easier, since most items are priced at levels that do not require much hesitation.
A Strong Focus on Collectors and Pop Culture Fans
Collectors are also well catered for, particularly those interested in Japanese franchises and character-based merchandise. Items like Takara Tomy Pokémon Friends Poké Ball at $89.95 and Beyblade X sets ranging from $11.95 to $56.95 are available, giving fans a chance to pick up both entry-level and premium pieces.
What stands out here is the balance between mass-market toys and niche collectibles. It is not just a space for children’s toys, but also a place where long-time fans of anime, gaming, and character franchises can find something meaningful to add to their collections.
Why This Toy Fair Is Worth Visiting
Toy fairs in Singapore are not uncommon, but what makes this particular event stand out is its combination of brand variety, pricing depth, and timing. Being held in April, it arrives at a point in the year where there are fewer competing major retail campaigns, giving shoppers more breathing room to explore without seasonal rush pressure.
There is also a psychological benefit to seeing so many discounts in one place. Instead of browsing online or jumping between different stores, everything is consolidated into a single location, making price comparisons easier and decisions more confident.
For families, it becomes a simple weekend activity. For collectors, it becomes a chance to hunt for limited items before they disappear. And for casual shoppers, it is simply a convenient way to pick up gifts at better prices.
The fact that many items are limited in quantity adds an additional layer of urgency. Once certain popular figures or bundle deals are sold out, they are unlikely to be restocked before the fair ends.
Final Thoughts
The Grand Toy Fair at Takashimaya is one of those events that feels worth visiting even without a specific purchase in mind. There is always something unexpected to discover, whether it is a nostalgic figure from childhood, a new collectible series, or simply a well-priced gift option.
With discounts reaching up to 70% and a wide spread of brands and categories, it is an event that rewards both planned shopping and casual browsing. Those who take time to explore early in the run are likely to get the best selection, especially for limited stock items.
For anyone looking to stretch their shopping budget while still enjoying quality branded toys and collectibles, this is one of the stronger retail events currently running in Singapore.
Promotional/Event Details:
Date: Now till 27 April 2026
Time: During Takashimaya Department Store operating hours
Venue: Talking Hall, Basement 1, Takashimaya Department Store, Singapore
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.