For households across Singapore looking to stretch their grocery dollar without compromising on quality, Sheng Siong’s Housebrand Weekly Promotion is a sale that deserves a closer look. Running from 17 to 23 June 2025, this limited-time promotion is available at all Sheng Siong outlets islandwide. It offers incredible value on essential grocery items, snacks, frozen favourites, and household necessities – all from their own trusted housebrand range.
In an era where prices of everyday goods are creeping up and family budgets are stretched, having access to reliable, affordable options is a genuine relief. Sheng Siong has continued to champion value-for-money offerings for years, and this promotion is yet another solid example of how they are helping Singaporean families maintain quality without breaking the bank.
Why These Deals Matter Right Now
Let’s face it – everyone’s looking for ways to cut down on living expenses, especially when it comes to daily necessities like rice, milk, snacks, and cleaning supplies. What sets this Sheng Siong promotion apart is the value you get on items that people actually use every day. From fragrant jasmine rice to soft pack tissues and anti-bacterial wipes, these aren’t luxury items – they are basic staples that feature in almost every home.
Sheng Siong’s housebrand products have built a reputation for quality and consistency. Many shoppers have already made the switch to these cost-effective alternatives, and promotions like this one make that switch even more worthwhile. The savings aren’t marginal either – they’re significant. In some cases, shoppers could be saving as much as 50% off regular retail prices.
Let’s explore some of the highlights that are sure to grab the attention of any savvy shopper.
Top Grocery Bargains This Week
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Happy Family Fragrant Jasmine Rice (5kg for $8.50 or 10kg for $16.90): A must-have in any local household, fragrant jasmine rice is a kitchen essential. With savings of up to 19%, it’s the perfect time to stock up.
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Heritage Farm UHT Milk (1L, Full Cream or Low Fat): Grab two for just $3.65 – a 33% saving that’s ideal for families with growing children or milk-lovers.
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Happy Family Assorted Biscuits (430g) / Peanut Cream Crackers (440g): Priced at $3.95 – these classic snacks deliver both nostalgia and taste, while helping save 12%.
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Happy Family Instant Noodles (5×78-80g, Curry or Chicken): Two packs for $3.70 – the kind of quick and convenient meal Singaporeans love, at a 21% discount.
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Softess Softpack Tissue (2-ply, 10x200s): A household necessity, now just $8.95 – saving 24% for a reliable everyday item.
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Homeniks Anti-Bacterial Kitchen Wipes (80s): Priced at only $5.00, these wipes help keep surfaces clean and germ-free – with a savings of 50%.
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Kleenex Ultra Soft Bathroom Tissue (10x200s): A special Buy 1 Get 1 Free offer – always handy for large families.
These deals help families not only stock up on pantry staples but also stretch their budget to cover other household needs.
Frozen Food Specials Worth Stocking Up On
The frozen section of any supermarket can be a goldmine for quick meals, especially for working parents or busy professionals. Here’s where Sheng Siong’s frozen food deals truly shine:
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Happy Family Chicken Fingers (350g): Buy 1 Get 1 Free at $8.95 – effectively halving the cost and doubling the quantity.
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Tasty Bites Cheesy Mushroom Bun (240g): Also Buy 1 Get 1 Free at $7.95 – a delicious and filling option for quick bites.
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Tasty Bites Crispy Chicken (1kg): Only $9.95 – a 41% saving for a family-sized portion of a crowd favourite.
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Tasty Bites Crispy Chicken with Seaweed & Cheese (700g): Priced at $10.95, offering a 35% saving with an exciting twist on the classic.
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Tasty Bites Popcorn Chicken (Original or Spicy, 450g): Two packs for $14.95 – saving 46%, great for sharing or snacking.
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Tasty Bites Roasted Chicken Hot Wingstick (1kg): Just $11.95 – save 33% on this hearty party dish.
These frozen specials are ideal for stocking up the freezer, especially when meal prepping, hosting gatherings, or simply needing a quick and tasty dinner solution. With up to 50% off, now is definitely the time to bulk-buy for the weeks ahead.
Why People Should Shop Housebrands
For those unfamiliar, housebrand products refer to goods manufactured and sold under the retailer’s own brand. What’s important to know is that many of these products are made by the same companies behind big-name brands – only they are priced lower due to the lack of branding, marketing, and distribution costs.
At Sheng Siong, their housebrand lines such as Happy Family, Tasty Bites, Heritage Farm, and Softess have all established themselves as dependable names in local households. People often return not just for the price, but because the quality is consistent – and in some cases, even better than more expensive alternatives.
In many ways, switching to housebrand products is a smart lifestyle adjustment. It allows one to continue enjoying familiar household essentials without being at the mercy of ever-increasing branded retail prices. And with Sheng Siong’s ongoing commitment to providing for local families, this weekly promotion makes it all the more rewarding.
How to Enjoy These Offers
All the deals listed above are available from 17 to 23 June 2025, only at Sheng Siong outlets across Singapore. There’s no membership required, no complicated steps – just walk in, pick up the items with the Housebrand Weekly Special labels, and enjoy automatic savings at the checkout.
Shoppers can check their nearest Sheng Siong outlet using the official Store Locator. With numerous locations across the island, it’s easy and convenient to plan a quick visit and take advantage of these limited-time offers.
These offers are valid while stocks last, and prices may differ slightly between stores. It’s always a good idea to visit early in the week to get the best picks before popular items run out.
Final Thoughts
The Sheng Siong Housebrand Weekly Promotion isn’t just another supermarket sale – it’s an opportunity for shoppers to make every dollar go further. With essential groceries, household items, and frozen favourites all on offer, the savings can add up very quickly.
For families managing a household, young couples settling into their first home, or even singles who value stretching their monthly grocery budget, this sale represents one of the most practical promotions happening this week in Singapore.
If there’s one takeaway, it’s this: don’t wait. These deals are available for just seven days. Make your shopping list, head to your nearest Sheng Siong, and enjoy the quality and savings their housebrand range offers.
Promotional/Event Details:
Date: 17-23 June 2025
Time: During store opening hours
Venue: All Sheng Siong outlets across Singapore
Store Locator: https://corporate.shengsiong.com.sg/store-locator/
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