If there is one thing Singaporeans love more than a good meal, it’s a great deal—especially on everyday essentials. And when it comes to stretching the dollar without compromising on quality, NTUC FairPrice is a name that stands out. This week, from 17 to 23 July 2025, NTUC FairPrice is rolling out its Price Drop Buy Now promotion, offering up to 50% savings on a wide range of products across their outlets. This is not just a casual markdown event—it’s the kind of sale that helps households save significantly while stocking up on groceries, home care, personal care, and more.
For those who frequent FairPrice for their weekly shopping, this promotion is the perfect reason to buy a little more and spend a little less. And for those who have yet to make FairPrice a part of their regular shopping routine, there’s no better time to visit and see why so many Singaporeans rely on them for quality goods at accessible prices.
Let’s take a closer look at what makes this weekly promotion so worthwhile and why it deserves a spot on everyone’s calendar.
What Is the “Price Drop Buy Now” Promotion About?
The “Price Drop Buy Now” campaign is a week-long sale event across all NTUC FairPrice stores, including FairPrice Finest and FairPrice Xtra outlets, as well as online at https://www.fairprice.com.sg. From 17 to 23 July 2025, selected items across various categories are being offered at discounts of up to 50% off.
Whether it’s cooking oil, rice, fresh vegetables, cleaning detergents, or snacks for the little ones, shoppers will find a healthy mix of everyday essentials at slashed prices. The variety ensures that everyone—from the solo flat dweller to large families—has something to gain from this islandwide markdown.
Why Should They Go and Enjoy This Deal?
There’s no denying the fact that the cost of living in Singapore has been climbing in recent years. And while salaries might not always increase in tandem, there are still ways to maintain a comfortable lifestyle by shopping smarter. That’s exactly what the NTUC FairPrice sale is about—smart shopping.
1. Real Savings on Necessities
These aren’t clearance items that no one wants or off-season products—they’re actual household essentials and pantry staples that Singaporeans use every day. Think of your favourite local rice brands, fresh produce, instant noodles, and even pet food. A 50% discount on such items adds up very quickly over time.
2. Islandwide Accessibility
No matter where one lives in Singapore—whether in a central HDB or a suburban estate—there’s likely a FairPrice outlet within a short walking or bus distance. This makes the promotion incredibly accessible, removing the barrier of needing to travel far for good deals.
3. Perfect Timing for Mid-Month Restocks
The promotion falls perfectly in the middle of the month, an ideal time for many families to do a second top-up of essentials. After the initial payday rush at the start of the month, this gives everyone a second chance to restock affordably.
4. FairPrice Online Convenience
Can’t find the time to visit in person? No worries. FairPrice Online offers the same promotional prices, and they deliver right to the doorstep. This means shoppers can enjoy savings and convenience all at once—ideal for busy professionals or caregivers who can’t spare the time to queue in stores.
Highlights to Look Out For
While the exact items on promotion change every few days, shoppers can expect massive savings on categories like:
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Fresh produce: fruits, vegetables, and chilled meats
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Dry goods: rice, pasta, instant noodles, canned food
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Household care: detergents, tissues, cleaning products
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Personal care: shampoos, shower gels, toothbrushes
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Snacks & Beverages: biscuits, chips, milk, coffee
It’s recommended to check FairPrice’s official website or weekly flyers to see the day-to-day breakdown. Sometimes they even release “Weekend Specials” with flash deals on top of existing discounts, so it’s worth popping by more than once a week.
How to Maximise This Promotion
To truly get the most value out of the “Price Drop Buy Now” sale, here are a few shopping strategies:
Make a Shopping List Ahead of Time
Take a quick inventory at home—what’s running low? Rice? Cleaning spray? Children’s snacks? Make a list and stick to it. This way, one avoids buying things they don’t need just because they’re on sale.
Compare Online First
Visit https://www.fairprice.com.sg before heading out. Many of the same deals are mirrored online, and it’s easy to check if a product is worth buying.
Check for Bonus NTUC Member Benefits
If someone is an NTUC Union member or Link Rewards member, they may enjoy additional loyalty points or stackable coupons on top of the sale. Sometimes there are exclusive prices or bundles only visible with login credentials, so it’s a smart move to sign in before checking out.
A Family-Oriented Brand with the People in Mind
NTUC FairPrice is more than just a supermarket—it’s a social enterprise with a mission to moderate the cost of living in Singapore. That mission comes through loud and clear during promotional events like this. Every deal, every markdown, and every effort to make groceries more affordable reflects their larger goal to support the community.
Over the years, they have consistently introduced promotions, budget packs, and bundle savings that help households tide through inflationary periods. This “Price Drop Buy Now” campaign is another example of their commitment to value.
For the everyday shopper, this means every trip to FairPrice is not just a transaction, but a way to make smarter financial choices.
Make the Most of It—While It Lasts
Promotions of this scale don’t come around often. And while many shoppers wait for end-of-month mega sales or festive discounts, these mid-month flash promotions are an underrated gem. They help save quietly but significantly.
Whether one is shopping for a family of five or just themselves, this NTUC FairPrice promotion can go a long way toward helping stretch their grocery budget. Add to that the convenience of online shopping and storewide accessibility, and there’s really no excuse not to take advantage of the deals.
Even a simple $30 basket filled with discounted items could easily be worth $50 on a regular day—that’s real savings in the long run.
So if they haven’t made plans to stock up this week, now’s the time to act. Head over to the nearest FairPrice or browse online to unlock deals that are designed with the everyday Singaporean in mind.
Promotional/Event Details:
Date: 17–23 July 2025
Time: All Operating Hours
Venue: All NTUC FairPrice outlets and online at https://www.fairprice.com.sg
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