For anyone who enjoys discovering new drinks, finding a good bargain or simply likes the idea of turning an ordinary shopping trip into something a little more interesting, the Xtra Xperience: Beer, Wine, Spirits, Cheese & Snacks Festival at FairPrice Xtra VivoCity is worth putting on the weekend plans.

Running from 17 to 23 August 2026, the festival brings together an impressive selection of almost 800 varieties of beers, wines and spirits, along with complimentary tastings, special discounts, masterclasses, food pairings and rewards for qualifying purchases. With savings of up to 66% on selected products, it is the sort of event where shoppers can browse, taste and compare before deciding what deserves a place in the shopping basket.

The festival is taking place at the VivoCity Atrium Centre Court, so visitors can easily combine the experience with a wider shopping trip around VivoCity. For Malaysian visitors heading across the border, it could also be an interesting opportunity to explore a major Singapore shopping destination while checking out the latest drinks and food offers.

Nearly 800 varieties to explore

One of the biggest attractions of this promotion is the sheer variety available. Instead of walking into a supermarket and choosing a bottle based purely on its label, visitors can use the festival as an opportunity to discover something different.

Complimentary sampling is available throughout the event, giving shoppers the chance to taste selected products before making a purchase. This can be particularly useful for anyone who is looking to try a new wine, beer or spirit but is unsure whether it will suit their taste.

There are also more than 156 highly rated premium wines featured at the festival. Selected premium wines can enjoy discounts of up to 58%, providing an opportunity to pick up a more premium bottle at a lower price.

The selection also includes recognised names and premium labels, giving both experienced wine drinkers and curious shoppers plenty to explore.

Let the Digital Wine Sommelier help

Choosing a wine can sometimes feel surprisingly complicated, especially when there are bottles from different countries, grape varieties and price points lined up together.

The festival has a useful solution in the form of a Digital Wine Sommelier. Visitors can scan the QR code at the event using their phone and enter preferences such as wine type, country of origin, price range, food pairing and occasion.

The tool then helps narrow down the choices according to those preferences.

For shoppers who usually spend a long time staring at wine shelves wondering which bottle to pick, this could make the experience considerably easier. It is also a good way to discover a bottle that might not normally catch their attention.

Catch tastings and masterclasses

The Xtra Mix Bar Experience adds another dimension to the festival. Rather than making the event purely about shopping, the programme includes guided tastings, cocktail demonstrations, food pairings and masterclasses hosted by industry experts.

The scheduled sessions include:

20 August, 6.30pm-7.30pm: Grant Burge Wine Tasting

21 August, 12.30pm-1.30pm: Burgundy, Italian and California Wine Masterclass

21 August, 5pm-6pm: Sake Masterclass

21 August, 6.30pm-7.30pm: Zouk Masterclass and Cocktail Demonstration

22 August, 11am-12pm: Just Wine Club Wine Tasting for members

22 August, 12.30pm-1.30pm: Wasake Product Introduction and Food Pairing

These sessions give visitors a chance to learn more about different drinks, serving styles and food combinations. The Zouk session also includes cocktail demonstrations and bar-flair performances, which should make it one of the more entertaining stops during the festival.

Anyone planning a visit should check the individual session requirements and availability before travelling, particularly for activities with limited capacity.

Wine and cheese lovers have another reason to visit

The festival gets even more interesting on 22 and 23 August, when wine and cheese take centre stage.

Intimate tasting sessions will be hosted by Advanced Sommelier Zachary Tay from 11am to 12pm, giving participants the chance to learn more about wine and cheese pairings.

The 23 August session will also feature Chef Imran from Cheese from the USA, who will conduct a live cheeseboard demonstration alongside the wine pairing.

Tickets are approximately RM79.50 for Just Wine Club members and RM111.30 for non-members, based on the original ticket prices and an indicative exchange rate of RM3.1792 to S$1. Actual payment amounts may vary according to the applicable exchange rate and payment provider. Only 16 seats are available for each session, with places allocated on a first-come, first-served basis after payment.

Participants must be at least 18 years old. Selected wines featured during these sessions will also be available at up to 40% off in-store on both days.

Shopping rewards can make the deal even better

The discounts are not the only reason to look around the festival.

Qualifying purchases can come with various rewards, including wine gift bags, luggage, wine accessories, glassware, vouchers, branded merchandise and opportunities to win prizes.

For example, shoppers buying two selected bottles can qualify for a free wine gift bag. A minimum spend of S$218 on participating Diageo products, equivalent to about RM693, can qualify shoppers for free luggage, while a minimum S$80 spend on selected wines, around RM254, can come with a S$5 FairPrice voucher, approximately RM15.90.

There are also Connor’s Stout prize-wheel activities, where qualifying participants can stand a chance to win items such as a branded wagon trolley.

Selected Zouk purchases may come with shot glasses or complimentary Zouk entry passes, while other participating brands may offer miniatures, umbrellas, fans, tote bags, travel accessories and other branded items.

These rewards are subject to individual terms and conditions and are available while stocks last, so shoppers who have specific items in mind should avoid leaving their visit until the final day.

Just Wine Club members get extra savings

Regular wine shoppers may also want to take a closer look at the Just Wine Club benefits.

Members can enjoy an additional 8% off wines, together with access to members-only tastings and selected festival privileges.

New members signing up for a one-year membership at the JWC Concierge Booth can receive a complimentary wine stopper.

Members who spend S$400, approximately RM1,272, can also redeem a Riedel O Tumbler Cabernet/Merlot Glass Set worth S$52, or around RM165, subject to the applicable terms and availability.

For shoppers who already purchase wine regularly, the extra savings and member benefits could make the membership worth considering.

Do not forget the National Day AI Photobooth

After exploring the drinks, food pairings and shopping offers, visitors can also take a break at the National Day AI Photobooth.

The attraction allows visitors to create a Singapore-inspired AI photo transformation, providing a fun keepsake from the festival. It is a small addition to the event, but it helps make the experience feel more like a festival rather than simply another supermarket promotion.

Why should shoppers visit this FairPrice Xtra promotion?

There are several good reasons to make time for the Xtra Xperience festival.

First, the sheer number of products means visitors can discover bottles and brands they may not normally consider. The complimentary tastings also make it easier to make informed choices rather than buying something unfamiliar without knowing whether they will enjoy it.

Secondly, the discounts can make premium products more accessible. With selected beers, wines and spirits discounted by as much as 66%, the event is particularly appealing to shoppers who have been waiting for a good opportunity to stock up.

The masterclasses and tastings are another strong reason to visit. They turn a simple shopping trip into an opportunity to learn about wine, sake, cocktails, food pairings and different drinking styles.

Finally, the additional rewards give qualifying shoppers more value from their purchases. Free bags, vouchers, glassware, luggage and branded gifts can make the overall promotion more appealing, particularly for shoppers who already have a shopping list in mind.

For Malaysian shoppers visiting Singapore, the festival could be a worthwhile stop during a shopping trip, especially for those who enjoy wine, beer, spirits, cheese and speciality snacks. However, it is important to remember that the event is in Singapore and the original promotional prices are in Singapore dollars. The RM figures above are only approximate conversions for Malaysian readers.

With the festival running until 23 August 2026, there is still an opportunity to visit, explore the selection and take advantage of the remaining tastings, discounts and activities. Shoppers should always check the specific terms, participating products, age requirements and stock availability before making a purchase.

Visitors should also enjoy the tasting experience responsibly and ensure they comply with Singapore’s applicable laws and venue requirements.

More information: FairPrice Xtra Xperience Festival information

Promotional/Event Details

Date: 17-23 August 2026
Time: 10am-10pm
Venue: FairPrice Xtra VivoCity Atrium Centre Court

Highlights: Free tastings, nearly 800 varieties of beers, wines and spirits, up to 66% off selected products, wine masterclasses, cocktail demonstrations, food pairings, festival rewards and National Day AI Photobooth
Wine & Cheese Sessions: 22-23 August 2026, 11am-12pm
Wine & Cheese Session Price: Approximately RM79.50 for Just Wine Club members and RM111.30 for non-members, based on the original S$25/S$35 prices and indicative exchange rate
Age Requirement: 18 years and above for applicable tasting sessions
More Information: FairPrice Xtra Xperience Festival