If you’re a beauty enthusiast in Singapore, it’s time to take advantage of one of the most exciting limited-time sales this July. From 17 to 21 July 2025, Novela Singapore is rolling out a Flash Sale that’s bound to catch the attention of anyone who loves premium beauty products at better prices. Whether you’re already a loyal shopper or just discovering what Novela has to offer, this is a promotion not to be missed.
Novela is known among beauty lovers in Singapore for being the destination for luxurious yet affordable skincare and cosmetics. They bring in a wide variety of cult-favourite international brands, allowing customers to explore and shop high-quality beauty products without the heavy price tag usually found in department stores. From skincare staples and top-tier makeup items to unique finds and newly launched products, their catalogue always has something worth checking out.
Now, during their Flash Sale, shoppers will enjoy $40 off their total bill with a minimum spend of $500 in a single transaction. This exclusive promotion is valid both online and in-store, and with so many beauty essentials to choose from, reaching that minimum spend might be easier than expected.
Let’s talk about what makes this offer worth exploring, especially for shoppers looking for great value in the beauty space.
Why Should They Explore Novela’s Flash Sale?
Firstly, saving $40 is no small amount. When spread across a curated basket of beauty favourites, that discount can help offset the cost of one or two products completely. This makes a tangible difference, particularly when buying premium items such as serums, moisturisers, or cosmetics that don’t often go on sale.
Secondly, the timing of the promotion couldn’t be better. The second half of the year is when many start to refresh their skincare routines or restock their beauty shelves in preparation for upcoming festivities, travels, or just to stay glowing in the humid weather. Novela’s offer gives them the perfect excuse to upgrade or refill their essentials while enjoying attractive savings.
Another reason this promotion stands out is the diversity of products available. Novela is known for carrying popular Korean and Japanese skincare brands, European skincare favourites, and bestselling makeup lines. So whether one is into hydrating ampoules, anti-ageing creams, or long-lasting foundations, there’s a good chance of finding their preferred products or something new to fall in love with.
There’s also a delightful experience in shopping with Novela. Their stores are well-organised, bright, and inviting, with knowledgeable staff ready to assist and offer advice. The online platform is equally smooth, designed with user convenience in mind, making it simple to browse, filter, and purchase beauty items from the comfort of home.
For those shopping online, the beauty of the deal lies in its accessibility. The $40 discount applies sitewide as long as the cart reaches the minimum threshold. That means customers can take their time browsing, compare products and reviews, and check out without the pressure of queues or time constraints. On the other hand, visiting the store offers the advantage of sampling textures, scents, and colours – a valuable experience especially when purchasing items like foundations or fragrances.
Stretching the Value of the Flash Sale
Now, let’s consider how shoppers can maximise their savings during this period. Here are a few helpful strategies:
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Shop with a friend: If someone doesn’t need $500 worth of products alone, teaming up with a friend or sibling is a smart way to unlock the discount while splitting the cost.
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Stock up on high-value essentials: Now’s the time to replenish items that are used daily such as cleanser, toner, sunscreen, and night cream. Since they’re going to be used eventually, why not grab them while saving money?
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Try new launches or trending products: With the savings from the promotion, it’s less risky to experiment with something new. That luxury serum or that vibrant lipstick shade might be worth the try with a $40 discount in hand.
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Buy gifts in advance: Birthdays, anniversaries, or even the year-end holidays might seem far away, but buying in advance during a sale can be a savvy way to save money down the line.
T&Cs and Availability
As with any great promotion, terms and conditions apply. It’s always recommended to read the fine print, especially around whether sale items qualify, if the discount can be combined with loyalty points, or if it’s limited to specific payment methods.
The offer runs only from 17 to 21 July 2025, and stock is limited – so if there’s something that has been on someone’s wishlist for a while, this is the moment to act. Beauty favourites, especially cult classics, often sell out quickly during flash sales, so it pays to plan ahead.
Visit their Facebook page or online store to explore the full range of products and details of the Flash Sale:
Source: Novela Singapore Facebook Post
Whether someone’s shopping in-store or online, Novela’s mid-July Flash Sale is the ideal opportunity to elevate their skincare and makeup game while keeping a little more cash in their wallet.
Don’t wait too long – the savings are here for just five days.
Promotional/Event Details:
Date: 17–21 July 2025
Time: During store operating hours and 24 hours online
Venue: Novela stores across Singapore and online at Novela’s official website
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