Chinese New Year is always an exciting time in Singapore. Streets are filled with decorations, families gather for feasts, and everyone is looking for fun ways to celebrate the festive season. If you are a bubble tea lover, this year KOI Thé Singapore has something especially exciting in store for them that combines a favourite pastime with a little bit of luck. From 17th to 19th February 2026, KOI Thé is running a unique promotion where participants have the chance to win a KOI Mahjong Set simply by sharing their love for bubble tea on Instagram.
This promotion is particularly appealing because it blends the joy of Chinese New Year with social media interaction, allowing fans to show off their favourite KOI Thé drinks while being rewarded for it. It’s an inventive twist on the usual festive giveaways and something that will certainly catch the attention of both bubble tea enthusiasts and fans of traditional Chinese games. KOI Thé has built a strong following in Singapore over the years, thanks to their wide variety of drinks, including classics like Brown Sugar Milk Tea and innovative seasonal specials. Now, they are encouraging their community to get creative and engage with the brand during the first three days of the Lunar New Year.
Here’s how participants can take part in this festive giveaway. They need to post an Instagram story or feed post featuring their favourite bubble tea drink from KOI Thé. This could be a classic favourite like the Hokkaido Milk Tea, a trendy seasonal flavour, or even one of the refreshing fruit teas KOI Thé is known for. The key is to make the post personal, fun, and festive. Once the post is ready, participants must tag @koithesingapore to ensure their entry is valid. This simple step guarantees that the KOI Thé team can see the entry and include it in the lucky draw for the Mahjong Set.
What makes this promotion even more exciting is that it spans the first three days of Chinese New Year—a period considered very lucky in Chinese culture. Many people already feel motivated to try their luck during this festive period, and KOI Thé’s Mahjong Set giveaway aligns perfectly with that celebratory spirit. Mahjong is a traditional game often played during family gatherings in the Lunar New Year, so winning a set could make a festive home get-together even more memorable. The promotion cleverly integrates the brand into the festive activities of their audience, making it more than just a simple giveaway.
Participants might also find the process enjoyable because it gives them an excuse to share their favourite KOI Thé creations online. Some might choose a beautifully layered brown sugar drink, while others might highlight a refreshing fruit tea with vibrant colours. Either way, the Instagram posts can be visually stunning, and it’s a great opportunity for participants to express their personal style while celebrating the season. For those who are active on social media, this is also a chance to engage their followers, spark conversations about favourite drinks, and perhaps even inspire others to visit KOI Thé stores to try something new.
Another reason to participate is the sense of community it builds. Many KOI Thé fans follow the brand not just for their drinks but for the shared love of bubble tea and seasonal promotions. By posting on Instagram and tagging the brand, participants become part of a larger celebration, connecting with other fans and sharing in the joy of the season. Even those who do not win will still enjoy the fun of creating their post and showcasing their favourite drink. In a way, the experience itself is rewarding—it’s about sharing happiness, celebrating tradition, and indulging in something everyone loves: bubble tea.
From a practical standpoint, entering is straightforward and requires no purchase beyond what participants might normally spend on their bubble tea. They simply need to enjoy their drink, capture a moment, and share it online. KOI Thé has made sure the rules are easy to follow, with entries valid via either Instagram story or feed post, as long as the brand is tagged. This flexibility allows for creative freedom, whether participants want to make a short fun clip, a beautifully composed photo, or even a playful boomerang. It’s a promotion that works for both casual Instagram users and those who enjoy curating their posts meticulously.
KOI Thé Singapore has long been known for engaging their audience with fun and thoughtful campaigns. Their approach to this promotion shows an understanding of their fans, combining the thrill of a giveaway with the cultural significance of Mahjong during Chinese New Year. It’s not just about winning a prize; it’s about participating in a festive experience, celebrating tradition, and connecting with a community of like-minded fans.
For those who have never tried KOI Thé, this promotion is a fantastic incentive to do so. They offer a wide variety of drinks, from the classics like Milk Tea and Oolong Tea to seasonal fruit teas and special blends, so new customers can explore the menu while taking part in the giveaway. Even loyal fans will find this promotion appealing because it gives them a reason to revisit their favourite store and share their festive joy with friends and family.
Timing is another factor that makes this promotion appealing. Being limited to the first three days of Chinese New Year adds a sense of urgency, encouraging fans to participate early and make the most of the festive season. It also creates a buzz around KOI Thé stores, as customers are likely to share their drinks immediately after purchase to secure their chance to win. This sense of immediacy adds excitement and makes the promotion feel dynamic rather than static.
Finally, the prize itself—the KOI Mahjong Set—is not only thematic but practical. Mahjong sets are a traditional staple for Chinese New Year gatherings, meaning the winner will not only have a fun collectible but also something that can be used in real celebrations with family and friends. It’s a prize that aligns perfectly with the occasion, making the promotion feel thoughtful rather than just a random giveaway. It’s the kind of prize that adds real value to someone’s festive experience, further enhancing the appeal of participating.
In summary, KOI Thé Singapore’s Chinese New Year promotion from 17th to 19th February 2026 is a perfect combination of fun, creativity, and festive spirit. By simply posting an Instagram story or feed post of their favourite KOI Thé drink and tagging @koithesingapore, participants can stand a chance to win a Mahjong Set—a prize that is both traditional and practical for the Lunar New Year celebrations. It’s easy to enter, visually engaging, culturally relevant, and most importantly, fun. For fans of bubble tea and social media alike, this is a promotion not to miss.
Whether they are a longtime KOI Thé fan or just someone looking to try something new during the festive season, participating in this giveaway is an opportunity to enjoy their favourite drinks, engage with the community, and perhaps take home a prize that will make their celebrations even more special. The combination of social media, creativity, and a culturally meaningful prize makes this promotion stand out and ensures that it will be memorable for those who take part.
KOI Thé Singapore has successfully created a promotion that goes beyond the usual giveaway, incorporating elements of festivity, social engagement, and brand loyalty. By taking part, participants can celebrate Chinese New Year in a unique and enjoyable way, share their joy online, and maybe even get lucky with a Mahjong Set to bring home. For anyone in Singapore during these dates, it’s a festive experience that is worth checking out.
Promotional/Event Details:
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Date: 17-19 February 2026
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Time: All day
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Venue: KOI Thé Singapore (participation via Instagram story/feed post, tag @koithesingapore)
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