Discover VITAGEN Less Sugar at the VITAGEN Singapore Roadshow on 17–18 October 2026

Looking for a simple way to make your regular grocery shopping a little more interesting this weekend? VITAGEN Singapore is inviting shoppers to visit its upcoming roadshows on 17–18 October 2026. This is a great opportunity to stop by, say hello to the team and discover more about VITAGEN Less Sugar while visiting two familiar shopping destinations in Singapore.

Whether you are planning to pick up groceries for the week, looking for convenient drinks to keep in the fridge or simply curious about VITAGEN’s less-sugar option, this roadshow is worth adding to your weekend plans. Shoppers can visit the promotion at Sheng Siong in Yishun or FairPrice Xtra at VivoCity, making it convenient for those who live nearby or intend to visit these shopping locations.

The roadshow is designed to introduce shoppers to the VITAGEN brand and its approach to gut health. Instead of simply walking past the drinks section during a grocery run, visitors can take a moment to learn more about VITAGEN Less Sugar and explore whether it suits their household’s preferences.

Best of all, the event takes place during the weekend, giving shoppers an easy opportunity to combine their grocery errands with a quick stop at the roadshow.

What Is the VITAGEN Less Sugar Roadshow About?

VITAGEN is known for its cultured milk drinks, which are associated with the brand’s focus on digestive wellness. Through this roadshow, the brand wants shoppers to discover that VITAGEN is more than just a familiar drink on supermarket shelves.

The spotlight is on VITAGEN Less Sugar, an option for people who are interested in choosing a cultured milk drink with less sugar than the brand’s relevant regular alternative. It provides an opportunity for shoppers to learn more about the product, its positioning and how it may fit into their everyday routines.

For busy families, working adults and shoppers who prefer convenient options, learning about different products while shopping can be useful. Rather than making a separate trip just to explore a new drink, visitors can drop by while completing their usual errands.

The roadshow also offers a chance to become more familiar with the brand. If VITAGEN is already part of your household’s shopping list, you may want to find out more about its Less Sugar range. If you have not tried it before, the event can be a convenient starting point for learning about the product.

However, shoppers should remember that choosing a product with less sugar does not automatically make it suitable for every dietary requirement. It is still sensible to check the nutrition label, ingredients and serving information before purchasing.

Visit Sheng Siong at Yishun Street 81

For residents around Yishun and nearby neighbourhoods, the first roadshow location is Sheng Siong at Block 845 Yishun Street 81.

The roadshow is scheduled from 9am to 3pm on the event dates, making it a convenient stop for early shoppers. Those who prefer getting their grocery shopping done in the morning can visit the location before continuing with their weekend activities.

A morning supermarket trip is often a practical way to prepare for the week ahead. You can pick up household essentials, replenish your pantry and browse the available products without having to make a separate journey later in the day.

Adding the VITAGEN roadshow to that trip makes the visit more worthwhile, particularly if you are interested in finding out more about VITAGEN Less Sugar.

Shoppers who live nearby may also find this location convenient because they can combine the roadshow with their regular errands. Before heading out, remember to check the date and operating hours so that you arrive during the scheduled session.

Roadshow location: Sheng Siong, Block 845 Yishun Street 81

Time: 9am–3pm

Make a Stop at FairPrice Xtra VivoCity

The second location is FairPrice Xtra at VivoCity, one of Singapore’s popular shopping destinations. The VITAGEN roadshow is scheduled from 12pm to 6pm, offering a convenient afternoon option for shoppers visiting the area.

VivoCity attracts visitors who come to shop, dine and spend time with family or friends. If you are already planning a trip to the mall, you can add the VITAGEN roadshow to your itinerary without necessarily making a separate journey.

The afternoon timing is particularly suitable for people who prefer a later start to their weekend. You could visit the mall for lunch, browse the shops and stop by the roadshow before continuing with your plans.

It is also a useful option for shoppers who are more familiar with the HarbourFront area than Yishun. With two different locations available, visitors can choose the venue that best fits their travel plans and daily schedule.

If you are visiting with family members, the roadshow can be a simple opportunity to learn about a product together and discuss what your household might prefer when shopping for drinks.

Roadshow location: FairPrice Xtra, VivoCity

Time: 12pm–6pm

Why Should You Visit the VITAGEN Roadshow?

There are several reasons to consider stopping by the VITAGEN Singapore roadshow this weekend.

First, it is a convenient opportunity to learn more about VITAGEN Less Sugar. Grocery shopping often involves choosing between many different products, and having a chance to explore a brand’s offering can help you make a more informed decision.

Second, the roadshow fits easily into an existing shopping trip. Residents around Yishun can visit Sheng Siong in the morning, while shoppers heading to VivoCity can drop by during the afternoon. You do not need to plan an entire day around the event to make the most of it.

Third, it is an opportunity to explore a product that may suit your household’s preferences. If you are comparing different cultured milk drinks, checking the available options and reading their nutrition information can help you decide which product is appropriate for you.

Finally, visiting a roadshow allows you to become more familiar with the brand beyond what you see on supermarket shelves. You can use the opportunity to learn about the featured product and find out whether it is something you would like to consider for future grocery purchases.

One important point for bargain hunters is that the announcement does not specify any special discounts, bundle prices, free samples, giveaways or purchase-with-purchase offers. Therefore, visitors should not assume that these benefits will be available. If you are mainly looking for savings, check directly with the roadshow team for any confirmed promotional prices or activities before making a purchase.

A Simple Weekend Activity for Shoppers in Singapore

Weekend roadshows can be a useful way to discover familiar brands while carrying out everyday errands. The VITAGEN Singapore roadshow is particularly straightforward because it takes place at two established retail locations, with separate time slots to suit different shopping schedules.

If you live around Yishun, the Sheng Siong session from 9am to 3pm may be the more convenient choice. If you are heading towards HarbourFront or planning to visit VivoCity, the FairPrice Xtra session from 12pm to 6pm may fit better into your day.

Before visiting, check the original announcement for any updates and confirm the relevant location and timing. You can find the details in the official VITAGEN Singapore Facebook post here:

https://www.facebook.com/story.php?

As with any promotional event, it is sensible to check the product details and any offers directly with the organiser, particularly if you are hoping to find special prices or complimentary items.

Mark 17–18 October 2026 on your calendar if you are planning to visit. Whether you are a regular VITAGEN drinker or simply curious about the Less Sugar range, this roadshow offers a convenient way to discover more about the brand during your usual shopping routine.

Plan Your Visit to the VITAGEN Singapore Roadshow

The VITAGEN Less Sugar roadshow will take place on 17 and 18 October 2026 at Sheng Siong, Block 845 Yishun Street 81, from 9am to 3pm, and FairPrice Xtra VivoCity, from 12pm to 6pm.

Choose the location that best suits your plans, set aside a little time to explore the featured product and make your next grocery trip more interesting. If you are already shopping at either venue, it is an easy opportunity to stop by and discover what VITAGEN Less Sugar has to offer.

For shoppers who enjoy discovering products while going about their weekend errands, this is a convenient event to keep in mind. Visit the roadshow, learn more about the product and decide whether it deserves a place on your next shopping list.

Promotional/Event Details

Date: 17–18 October 2026

Time:

• Sheng Siong, Block 845 Yishun Street 81: 9am–3pm
• FairPrice Xtra VivoCity: 12pm–6pm

Venue:

• Sheng Siong, Block 845 Yishun Street 81, Singapore
• FairPrice Xtra, VivoCity, Singapore

Brand: VITAGEN Singapore

Promotion/Event: VITAGEN Less Sugar Roadshow

Featured Product: VITAGEN Less Sugar

Special Offers: No specific discounts, prices, free samples or giveaways were stated in the supplied announcement. Check with the organiser for any additional activities or offers.

Official Source: https://www.facebook.com/story.php?