If you’ve been craving something sweet yet comforting, Auntie Anne’s is back with a deal that’s hard to resist. From the 17th to the 18th of May 2025, the well-loved pretzel brand is offering its iconic Cinnamon Sugar Pretzel for just $1 at VivoCity. This limited-time promotion is a fantastic opportunity to indulge in one of their best-selling snacks without breaking the bank.
Auntie Anne’s has long been synonymous with soft, freshly baked pretzels that combine a perfect balance of flavour and texture. Their Cinnamon Sugar Pretzel, in particular, has a loyal following because of its warm, sweet, and slightly spicy profile that perfectly complements the soft pretzel base. If you’ve never tried it, now’s the ideal time.
This promotion isn’t just about the price — it’s about the experience. Auntie Anne’s has recently undergone a bit of a “glow-up,” updating their look and feel, which means visitors will get to enjoy their classic pretzels in a refreshed, modern setting. The brand has expressed gratitude to customers for their ongoing support through this transformation, and this deal is a way of saying thank you.
Why Should You Take Advantage of This Offer?
First, the price itself is a massive draw. Pretzels at Auntie Anne’s normally come at a premium price, so $1 is an unbeatable bargain. However, this deal is not just for the discount hunters — it’s for anyone who appreciates a good-quality snack made fresh. The promotion is limited to the first 100 redemptions per day, which means there is a bit of exclusivity and urgency attached to it. If you’re in the area, it’s well worth arriving early to avoid missing out.
Second, the location adds to the appeal. VivoCity is one of Singapore’s largest and most popular shopping malls, conveniently located and accessible by public transport. It’s a great excuse for a day out, combining shopping, dining, and now a tasty treat at Auntie Anne’s. Whether you’re shopping for essentials, meeting friends, or simply enjoying a stroll, grabbing a $1 Cinnamon Sugar Pretzel is a perfect way to treat yourself.
Third, the promotion taps into nostalgia and comfort food culture. Soft pretzels are a classic snack that many Singaporeans grew up enjoying at malls and fairs. Auntie Anne’s takes this simple delight to another level, offering consistency and a signature taste that has stood the test of time. For those who want a quick sweet fix or a delightful snack, this deal brings back those familiar, comforting flavours at an unbeatable price.
Additionally, this event is a reminder of how local favourites adapt and evolve while still prioritising customer engagement and satisfaction. Auntie Anne’s “glow-up” means they’ve improved not just their store aesthetics but possibly their product offerings and service quality too. Taking part in this promotion means supporting a brand that values its customers and is willing to show appreciation in tangible ways.
Tips to Make the Most of This Promotion:
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Arrive early: Since the deal is limited to the first 100 redemptions per day, coming early ensures you don’t miss out.
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Visit VivoCity: Take advantage of the location to explore other shops and eateries after enjoying your pretzel.
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Bring friends or family: Sharing this experience makes it more enjoyable, and everyone can enjoy a great bargain.
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Follow Auntie Anne’s official social media pages to stay updated on future promotions and new product launches.
Whether you are a long-time fan or a curious newcomer, this promotion is the perfect chance to enjoy Auntie Anne’s signature treat at an unbeatable price.
Promotional/Event Details:
Date: 17-18 May 2025
Time: Throughout store opening hours (subject to stock availability)
Venue: Auntie Anne’s VivoCity outlet, 1 HarbourFront Walk, Singapore 098585
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