If there’s one thing that Singaporeans can never resist, it’s a cold, flavour-packed treat—especially under the island’s relentless sun. And when it comes to ice cream that brings back fond memories while offering something new, F&N King’s Potong always holds a special place. From nostalgic afternoons after school to simple joys shared with family, Potong has long been a familiar sight in neighbourhood freezers.
Now, F&N King’s is giving them all a new reason to smile with the launch of their latest flavour – Potong Signature Ruammitr – a refreshing reimagination of a traditional Southeast Asian favourite. More than just another flavour on the shelf, this is a rich, nostalgic journey with a flavour twist inspired by Thailand’s vibrant dessert heritage.
So why should people rush to the nearest supermarket or 7-Eleven to grab one (or a whole box)? Let’s take a closer look at why this latest release is more than just an ice cream—it’s an experience.
A New Take on a Southeast Asian Classic
Inspired by the well-loved Thai dessert ruam mitr, which charmingly translates to “gathering of friends”, this new Potong flavour is a fusion of tastes and textures. F&N King’s has drawn from the comforting and tropical base of coconut milk, and elevated it with sweet corn, jackfruit, and chendol jelly strips – all layered into a creamy, indulgent stick.
This is not your ordinary chendol. It’s more adventurous, more vibrant, and carries the soul of Thailand’s iconic street dessert stalls, all wrapped up in a refreshing frozen bar. For those who’ve enjoyed a bowl of ruam mitr in Bangkok or simply appreciate the mix of sweet, chewy, and creamy textures, this is a nostalgic reminder of that delightful experience—now conveniently in the freezer aisle.
Carrying Forward a Flavour Legacy
For over 40 years, King’s Potong has been synonymous with classic Asian frozen treats. Many Singaporeans grew up hearing the tinkling bell of the ice cream cart, running to the void deck, and unwrapping that unmistakable stick of Potong wrapped in crinkly foil.
The Potong Signature Ruammitr flavour builds on this heritage beautifully. It’s a blend of traditional and contemporary—delivering that same creamy bite they’ve always loved, but with a unique twist that appeals to both older fans and curious newcomers. It’s a flavour that tells a story of where dessert has been and where it’s heading.
The use of real ingredients like golden corn, jackfruit, and coconut milk speaks volumes about the brand’s commitment to authenticity and quality. It’s not just an ice cream; it’s a bite-sized piece of cultural continuity, brought to life for the modern consumer.
Perfect for Sharing or Solo Treats
Whether one prefers a quiet moment of indulgence or is looking to bring something fun to a family meal, the Ruammitr Potong sticks deliver. They’re available in two formats – individual sticks for $1.50 and multipacks of six for $7.74.
That means it’s just as easy to pop one into a lunchbox for a midday cool-down as it is to bring out a full box for dessert after dinner. The multipack format also makes it ideal for family sharing, weekend gatherings, or even as a unique offering at parties.
The visual appeal is another win. The stick itself is speckled with strips of green chendol jelly, dots of bright yellow corn, and flecks of jackfruit – making every bite not only taste great but look vibrant and inviting. It’s fun, tropical, and delightfully satisfying.
Where to Find It
Availability is key for any food promotion, and F&N King’s has done well to ensure that this new flavour is within easy reach for most Singaporeans. The Potong Signature Ruammitr is now stocked at major supermarkets, hypermarkets, and selected 7-Eleven outlets islandwide. But as with most good things, it won’t last forever—this is a limited-time offer, so it’s best not to wait too long.
For those who are already loyal fans of Potong, this is a great excuse to try something new from a familiar brand. And for those who might have drifted away from traditional ice creams in favour of trendier options, this Ruammitr twist offers a welcome return to roots with a fresh perspective.
Why They Shouldn’t Miss This Deal
In a market filled with international dessert options and artisanal ice creams, it’s refreshing—literally and figuratively—to find a product that honours Southeast Asian flavours with such care and creativity. The Potong Signature Ruammitr is more than a dessert; it’s a reminder of how food connects generations and cultures.
Here’s why it’s worth seeking out:
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It’s inspired by a real Thai dessert, offering something exotic yet familiar.
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It uses real ingredients, giving it an edge over overly artificial frozen treats.
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It’s affordable, making it a perfect indulgence without the guilt of overspending.
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It’s versatile – enjoy it on a hot afternoon, serve it during family dinners, or bring it to gatherings as a conversation starter.
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It connects people with heritage, making it meaningful in a way few modern snacks can replicate.
With prices starting at just $1.50, it’s hard to find another treat that delivers such a satisfying experience for such a small cost.
So, whether they’re reminiscing about childhood favourites or exploring regional flavours, the new Potong Signature Ruammitr offers a refreshing change worth every cent. It’s rich in heritage, packed with authentic taste, and beautifully tailored for Singapore’s tropical climate. Don’t wait—head over to the nearest store and enjoy a treat that’s as comforting as it is exciting.
Promotional/Event Details:
Date: 16 June 2025 Onward
Time: All Day (While Stocks Last)
Venue: Leading supermarkets, hypermarkets, and selected 7-Eleven outlets across Singapore
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