For families and toy lovers in Singapore, there’s something undeniably special about stepping into a Toys“R”Us store. The colourful aisles, the shelves stacked with imaginative playsets, and the nostalgic feeling of browsing through the latest toy trends—it’s like walking into a world designed to spark joy in children and grown-ups alike.
And right now, there’s even more reason to visit them. From 16 July to 31 August 2025, SAFRA members and servicemen (with valid 11B ID) can enjoy $6 off their purchase with a minimum spend of $60 at any Toys“R”Us store across Singapore. It’s a straightforward yet generous offer that lets them stretch their dollars while shopping for birthday gifts, educational toys, or even collector’s items.
Whether it’s stocking up for the next school holiday, picking out something special for a celebration, or rewarding a well-behaved child, this promotion helps them get more out of their shopping trip without breaking the bank. With the wide variety of toys available—from STEM learning kits and creative arts & crafts to action figures and board games—there’s always something suitable for every age and interest.
Why Should They Check Out This Promotion?
1. A Meaningful Discount on a Manageable Spend
Let’s face it—buying toys for children (especially if they have specific tastes) can get pricey fast. With this offer, SAFRA members and 11B holders can easily unlock $6 off just by spending $60. That’s a 10% discount, which might not sound like much at first glance, but it adds up when budgeting for back-to-school supplies, gifts, or even festive occasions.
2. It’s Available Across All Toys“R”Us Stores
This isn’t a promotion that’s limited to one location or a certain outlet. It’s valid at every Toys“R”Us store in Singapore, so whether someone’s shopping in Tampines, VivoCity, or Jurong, they’ll be able to benefit from the same discount—provided they show their valid SAFRA card or 11B ID.
3. A Perfect Chance to Get Ahead of Festive Shopping
With the year-end holidays inching closer, this is an opportune time to plan ahead. Instead of scrambling to buy gifts last-minute, why not take advantage of this promotion to start the gift shopping early? From popular toy brands to must-have games and dolls, Toys“R”Us is a go-to for trusted and trendy items that always delight.
4. Extensive Range of Products
Toys“R”Us is known for its broad selection. It’s not just traditional toys—they also carry puzzles, plushies, outdoor play equipment, scooters, ride-ons, and even educational kits. Whether shopping for toddlers, tweens, or even adult collectors, the variety makes it easier to find meaningful gifts.
5. Supporting a Brand That Brings Joy
There’s something wholesome about shopping at a store that’s designed to ignite a child’s imagination. Toys“R”Us remains a beloved brand in Singapore’s retail scene, not just because of its toys, but because of the experiences it creates. It’s not unusual to find interactive displays, hands-on demos, or themed areas where kids can try out toys before buying.
6. Extra Benefits for SAFRA Members
This deal is a simple but valuable way for SAFRA to reward their community. SAFRA members and 11B holders often enjoy privileges across food, retail, travel, and entertainment. In this case, the collaboration with Toys“R”Us gives families another reason to maximise their membership—especially when raising children in Singapore can be expensive.
Things to Note
There are a few product exclusions in this promotion, which shoppers should take note of. The $6 discount does not apply to:
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Trading cards
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Nintendo Switch games
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Nintendo Switch consoles
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Nintendo accessories
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Nintendo plushies
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Toys“R”Us gift cards
Additionally, the discount is limited to one redemption per transaction per customer, and it cannot be combined with other ongoing offers, discounts, or vouchers.
To redeem, customers must present their valid SAFRA card or e-card through the SAFRA mobile app or their 11B ID card at the point of purchase.
More About Toys“R”Us Singapore
Toys“R”Us remains a trusted favourite among families because it isn’t just a store—it’s a destination. Beyond the shelves of toys, it’s a space where children are encouraged to explore, imagine, and interact. Many stores are designed with play zones, thematic sections, and interactive setups, allowing families to experience a hands-on shopping journey.
Over the years, they’ve expanded their offerings to include more than just toys—from baby essentials and learning tools to family games and seasonal decorations. Their website, www.toysrus.com.sg, also offers a convenient way to check out current product lines, promotions, and store locations.
For any enquiries, customers can reach them by email at help@toysrus.com.sg or call 6733 3990.
Terms and Conditions Summary
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Promotion valid only from 16 July to 31 August 2025.
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Offer applicable with a minimum spend of $60 at any Toys“R”Us store in Singapore.
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Customers must present a valid SAFRA Card/e-Card or 11B ID at payment.
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Offer not valid on certain product categories (see exclusions above).
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Cannot be exchanged for cash or combined with other promotions.
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Limited to one redemption per transaction.
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Toys“R”Us reserves the right to make changes to the terms without prior notice.
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SAFRA is not responsible for product or service quality disputes.
A Final Thought
If one is a SAFRA member or a national serviceman, this is an ideal time to visit Toys“R”Us and make the most of this promotion. It’s a family-friendly deal that rewards shoppers for purchasing from a brand that continues to bring joy to generations of children. With more than a month to enjoy this offer, there’s plenty of time to browse, explore new toys, and pick out that perfect surprise for a loved one—all while enjoying a nice saving along the way.
Promotional/Event Details:
Date: 16 July–31 August 2025
Time: During operating hours of all Toys“R”Us stores
Venue: All Toys“R”Us retail outlets across Singapore
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