Snack lovers in Singapore always have something exciting to look forward to whenever IRVINS launches a new flavour or collaboration. Their famous salted egg snacks have built a loyal following over the years, and every limited-edition release tends to attract collectors and food enthusiasts alike. This time, IRVINS has made the Singapore Retail Festival even more exciting by introducing a special Buy 2 Get 1 Free promotion featuring two exclusive collaboration products that are available for a limited time.
Starting from 16 July 2026 onwards, shoppers can enjoy extra value while getting their hands on two of IRVINS’ latest collaboration snacks. Whether someone is a long-time fan of the brand or simply looking to discover something new, this promotion offers a fantastic opportunity to enjoy premium snacks without spending extra.
One of the highlights of this campaign is the IRVINS x MINIONS Salted Egg Cornflakes (45g). This playful collaboration combines IRVINS’ iconic salted egg seasoning with the much-loved MINIONS characters. The result is a crispy cornflake snack coated generously in the brand’s signature salted egg seasoning, delivering the rich savoury flavour that has made IRVINS famous around the region.
Every crunchy bite offers a satisfying balance between sweetness, saltiness and buttery richness. It is the kind of snack that disappears surprisingly quickly once the packet has been opened. Fans of salted egg snacks will immediately recognise the familiar flavour, while the adorable MINIONS packaging makes it even more attractive for collectors or anyone looking for a fun gift.
To make the deal even sweeter, customers who purchase any two packs of IRVINS x MINIONS Salted Egg Cornflakes (45g) will receive a third pack absolutely free. That means shoppers can stock up for themselves, share with friends or family, or even keep an extra pack for later without paying additional cost.
The second exciting collaboration is equally tempting. The IRVINS | Kuromi Salted Egg Custard Popcorn (80g) combines the bold personality of Kuromi with IRVINS’ famous salted egg recipe. Unlike traditional popcorn flavours, this special edition introduces a luxurious custard popcorn coated in the brand’s signature salted egg sauce.
The popcorn delivers a unique combination of buttery sweetness alongside the rich umami taste of salted egg. Every handful offers a delicious contrast between creamy custard notes and crunchy popcorn, making it difficult to stop after just one bite.
Just like the MINIONS promotion, shoppers who purchase two packs of IRVINS | Kuromi Salted Egg Custard Popcorn (80g) will receive one additional pack free of charge. It is an excellent opportunity for Kuromi fans and popcorn lovers to enjoy something different while stretching their shopping budget further.
One reason IRVINS continues to attract such a strong following is their commitment to creating premium-quality snacks rather than ordinary packaged treats. Their signature salted egg coating has become instantly recognisable throughout Singapore and many neighbouring countries. Instead of simply releasing another flavour, they continue collaborating with globally recognised characters that make every launch feel fresh and collectible.
These collaborations also make fantastic gifts. The colourful packaging featuring MINIONS and Kuromi instantly stands out on store shelves and brings a playful touch that appeals to both children and adults. Even those who are not usually collectors may find themselves wanting to keep the packaging after finishing the snacks.
The Buy 2 Get 1 Free promotion makes practical sense for families as well. Since snacks often disappear quickly during gatherings, movie nights or office breaks, purchasing three packs instead of two provides much better value. The complimentary pack effectively reduces the average cost per pack, allowing shoppers to enjoy more while spending less.
Another great reason to take advantage of this promotion is the limited-edition nature of both products. Once promotional stocks have been sold out or the campaign ends, these exclusive flavours may not return. Previous IRVINS collaborations have often become highly sought after, with many customers regretting not purchasing extra while they were still available.
If someone has never experienced IRVINS before, this promotion offers an ideal introduction. Rather than committing to only one pack, buyers can enjoy three packs through the Buy 2 Get 1 Free offer, making it easier to sample the flavours or share them with family and friends. It also creates the perfect excuse to compare both collaborations and decide which one becomes a personal favourite.
The Singapore Retail Festival is always known for rewarding shoppers with attractive promotions across many popular brands, and IRVINS certainly joins the celebration with an offer that combines value and exclusive products. Instead of ordinary discounts, they have created a promotion that encourages customers to enjoy more while introducing fun collaborations that are unavailable during the rest of the year.
These snacks are suitable for almost every occasion. They make enjoyable treats during work breaks, road trips, picnics, family gatherings or simply relaxing at home while watching television. Since the packaging is compact, they are also convenient to carry around or include inside gift hampers.
Collectors of MINIONS or Kuromi merchandise may also appreciate these products as limited-edition additions to their collections. Character collaborations between food brands and popular franchises often become memorable releases, especially when paired with products that already have a strong fan following.
For shoppers planning a grocery run, it would be worthwhile adding IRVINS to their shopping list during this promotion. Purchasing three packs for the price of two delivers noticeable savings, particularly for premium snacks that are already well-loved for their distinctive taste and quality.
Those who regularly enjoy salted egg products will probably appreciate the chance to stock up while this promotion remains available. Since both flavours are exclusive collaborations, they offer something different from the regular IRVINS product range, making this campaign even more worthwhile.
Overall, this Singapore Retail Festival promotion offers an excellent combination of value, exclusivity and flavour. Whether someone chooses the crunchy MINIONS Salted Egg Cornflakes or the indulgent Kuromi Salted Egg Custard Popcorn, the Buy 2 Get 1 Free deal makes it much easier to enjoy more for less. With limited-edition packaging, premium ingredients and generous promotional savings, there are plenty of reasons to visit participating IRVINS retailers and take advantage of this special offer before it eventually comes to an end.
Promotional/Event Details
Merchant: IRVINS Salted Egg
Promotion: Singapore Retail Festival Special Buy 2 Get 1 Free Promotion
Offer:
- Buy any 2 IRVINS x MINIONS Salted Egg Cornflakes (45g), receive 1 FREE.
- Buy any 2 IRVINS | Kuromi Salted Egg Custard Popcorn (80g), receive 1 FREE.
Date: From 16 July 2026 Onwards
Time: During normal operating hours of participating retailers
Venue: Participating IRVINS stores and authorised retailers across Singapore
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.