If you have a little one at home, you will know just how quickly baby essentials disappear from the shopping list. A tin of growing-up milk here, another pack of diapers there, followed by wipes, snacks, cleansers and other everyday necessities — before long, another supermarket trip is already needed.
That is why the Prime Supermarket Baby Fair from 16 to 30 September 2026 is worth knowing about. For two weeks, participating Prime Supermarket outlets are offering promotions across a selection of growing-up milk formulas, diapers, baby snacks and baby-care products. It could be a useful opportunity for parents to replenish the cupboard while making their shopping budget go a little further.
The promotion covers familiar names including Aptamil, Wyeth, Enfagrow, Dumex, Drypers, Merries, Gerber, Want Want, Pureen, Kodomo and Koolfever. With several offers involving two-item purchases, the Baby Fair may also be particularly useful if you already know which products your child uses regularly.
Stock Up On Growing-Up Milk
Milk formula is one of those household purchases that can be difficult to avoid. If your child is already using a particular stage or brand, finding a promotional price can make a noticeable difference over several shopping trips.
During the Prime Supermarket Baby Fair, Aptamil Profutura Kid Cesarbiotik Milk Formula Stage 3, 800g is available at $52.20 per tin, compared with the usual price of $53.75. There is an additional reason to consider buying two tins: customers who purchase two tins in a single receipt can receive a FREE Thermal Food Container, stated to have a U.P. of $49.90, while stocks last.
There is also a saving on Aptamil Gold+ Junior Growing Up Formula Stage 4, 900g, priced at $42.50 per tin, down from the U.P. of $44.05.
For families buying larger quantities, Wyeth S-26 Gold Progress Growing Up Milk Stage 3, 900g is offered at $93.75 for two, with the stated U.P. being $53.45 per tin. Meanwhile, Enfagrow A+ Pro Growing Up Milk Stage 3 Original, 800g is available at $50.25 per tin, compared with $56.00 previously.
Those looking for a more budget-friendly option can also check out Dumex Dugro Growing Up Milk Step 3 or Step 4, 700g, priced at $22.50 per box, compared with a U.P. of $23.30.
As always, it makes sense to check the exact stage and variant before purchasing, especially when shopping for children at different ages.
Diaper Deals For Everyday Stock-Ups
Diapers are another household essential where a promotional offer can be handy because they are used constantly. If your child is already comfortable with a particular brand and size, the Baby Fair provides an opportunity to buy more than one pack in a single trip.
Drypers SuperDry Premium Pants in M, L, XL and XXL sizes are available at $37.60 for any two packs. The listed U.P. is $22.95 per pack, making this a deal worth checking if Drypers is already part of your regular shopping list.
There are also promotions on Merries Diaper Pants. The M, L and XL sizes, available in selected pack counts, are priced at $46.80 for any two, compared with a U.P. of $27.45 each.
For those using the XXL size, Merries Diaper Pants XXL, 24s are available at $40.20 for any two, with a listed U.P. of $23.25 per pack.
The important thing with diaper promotions is to make sure the size is right before buying in bulk. Babies can move between sizes surprisingly quickly, so there is little benefit in taking home several packs that your child may soon outgrow.
Baby Snacks And Care Products Are Included Too
The Baby Fair is not limited to milk and diapers. There are several smaller baby essentials and snacks included in the promotion, making it easier to combine different purchases during the same supermarket visit.
For snack time, Gerber Puffs, available in assorted varieties and packed in 42g bottles, are priced at $5.00 per bottle, compared with a U.P. of $7.55. Want Want Baby Bites, in assorted varieties and 50g boxes, are available at $2.80 per box, down from $3.05.
There are also deals for keeping baby-care supplies topped up. Pureen Liquid Cleanser, 750ml, is priced at $13.90 for two, compared with a U.P. of $9.15 each. Meanwhile, Kodomo Baby Wipes, with three packs of 70 sheets, are available at $12.15 for two, compared with a U.P. of $9.10 each.
For families who like to keep fever-care products at home, Koolfever Fever Relief Pad for Babies, 4s, is priced at $4.35 per box, compared with $4.60.
Another useful everyday product is Pureen Baby Head to Toe Wash with Prebiotics, 700ml, which is available at $6.95 per bottle, down from the U.P. of $8.95.
Why Should You Go And Enjoy This Deal?
The biggest reason to take a look at the Prime Supermarket Baby Fair is simple: baby essentials are recurring expenses. Unlike occasional household purchases, milk, diapers, wipes and baby-care products are things many families need to buy again and again.
A small saving on one product might not seem particularly significant on its own. However, when several regular purchases are combined during one shopping trip, the overall difference can become more worthwhile. Offers such as the two-pack diaper deals can also make sense for parents who already know the brands and sizes their children use.
The promotion is also useful because there is a mixture of products rather than just one category. Parents can potentially pick up milk, diapers, snacks and bath or cleaning products in the same trip, helping them work through a baby shopping list instead of making separate purchases.
The Aptamil Profutura Kid Cesarbiotik offer is another interesting one for eligible shoppers, particularly because the purchase of two tins comes with a free Thermal Food Container while stocks last. If the product is already part of your child’s routine, the extra gift adds another reason to check the promotion early.
That said, it is always better to shop according to what your family actually needs rather than buying something simply because it is on offer. Check the product stage, size, quantity and variant carefully, and compare the promotional price with your usual shopping budget.
Remember The Promotion Period
The Prime Supermarket Baby Fair runs from 16 to 30 September 2026 at participating Prime Supermarket outlets. The promotion is not applicable to Prime Kiosks.
As with most supermarket promotions, products are available while stocks last, so particular items or variants may sell out before the end of the campaign. Product variants may also differ from one outlet to another.
The prices listed here are based on the information available at the time of publication, so it is sensible to check in-store for the latest price and availability before making a purchase.
For parents who are already planning their next supermarket run, this two-week Baby Fair could be a convenient time to check the shelves and see whether the products on the shopping list are included. With milk formula, diapers, snacks and baby-care essentials all featured, there are plenty of practical reasons to have a look before the promotion ends.
Promotional/Event Details
Date: 16–30 September 2026
Time: During participating Prime Supermarket outlet operating hours
Venue: Participating Prime Supermarket outlets in Singapore
Exclusion: Not applicable to Prime Kiosks
Promotion: Prime Supermarket Baby Fair
Availability: While stocks last
Note: Product variants and availability may differ by outlet. Prices should be checked in-store for the latest updates.
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