When it comes to stocking up on groceries in Singapore, nothing beats getting high-quality produce and fresh seafood at affordable prices. This week, shoppers have every reason to visit their nearest NTUC FairPrice outlet, as the popular retailer is running its Fresh Buys Weekly Promotion from 16 to 22 October 2025, offering tempting discounts on a variety of fruits, vegetables, and seafood.
For many Singaporeans, FairPrice has become a go-to destination for everyday grocery essentials, and their weekly promotions are eagerly anticipated by families and individuals alike. This latest Fresh Buys campaign is no exception, offering an exciting opportunity to fill your basket with premium-quality produce without stretching your budget.
What’s on Offer: Freshness Meets Affordability
The Fresh Buys Weekly Promotion focuses on the freshest picks in town — from crisp fruits to nutrient-packed seafood — all carefully curated to give shoppers great value for money. Shoppers can look forward to a vibrant selection of fruits including Shine Muscat grapes, Sweet Sapphire grapes, assorted pears, and juicy mandarins. Those who enjoy a good mix of tropical and imported fruits will be pleased to find oranges, pineapples, dragon fruits, dates, and longan on promotion too.
Seafood lovers aren’t left out either. FairPrice has included a variety of ocean-fresh catches in the lineup, such as salmon fillets and mackerel, which are perfect for creating wholesome meals at home. Whether you’re planning a simple weeknight dinner or an elaborate family feast, this promotion ensures you get top-quality seafood at prices that make sense.
Member Exclusives for Link Cardholders
One of the biggest perks of shopping at NTUC FairPrice is the additional savings that come with being a Link member. During this Fresh Buys campaign, Link cardholders can enjoy exclusive discounts on selected premium fresh items. It’s as easy as presenting your Link rewards card at checkout to unlock member-only prices — an excellent incentive to either sign up for the programme or start using your membership more actively.
Do note that some of the offers are limited to four units per member per day, ensuring that everyone has a fair chance to enjoy the savings.
Why This Promotion Matters
In a time when grocery costs can fluctuate, promotions like this make a real difference to household budgets. The FairPrice Fresh Buys promotion isn’t just about getting items for less — it’s also about ensuring that you don’t have to compromise on quality. FairPrice’s fresh produce is sourced from trusted suppliers, and their seafood section is known for maintaining high freshness standards.
This promotion also provides an opportunity for families to eat healthier. By making fresh fruits and seafood more affordable, FairPrice is helping shoppers make better food choices. From preparing a vitamin-packed fruit salad to serving grilled salmon for dinner, you can easily plan a balanced diet without overspending.
The Joy of Weekly Grocery Planning
For regular shoppers, these weekly promotions make grocery planning much easier. By checking the weekly deals in advance, you can create a shopping list around discounted items — ensuring that your household gets the best combination of freshness, nutrition, and savings. It’s a clever way to manage your food budget and reduce waste since you can plan meals that make use of the week’s freshest and most affordable ingredients.
Families with children will particularly benefit, as fruits like oranges, grapes, and kiwi are perfect for school snacks or after-meal treats. Meanwhile, fresh fish like salmon or mackerel provide essential omega-3 fatty acids, which are important for heart health and brain function. These are the kinds of items that you’d want to stock up on when prices drop.
Perfect Timing for Home Cooks and Festive Preparations
The timing of this FairPrice promotion couldn’t be better. With the end of the year approaching, households are starting to plan for festive gatherings and family meals. Fresh fruits and seafood are staples for many festive recipes, and now is the time to take advantage of these lower prices. Imagine serving up a beautiful seafood platter or a fruit-filled dessert table — all sourced affordably from FairPrice.
Home cooks and food enthusiasts will appreciate how this promotion makes it possible to experiment with recipes without worrying too much about cost. For example, you can try out new seafood dishes, like baked mackerel with herbs or teriyaki salmon, or even blend fresh fruits into smoothies and desserts.
Why You Shouldn’t Miss Out
There are plenty of reasons why this week’s Fresh Buys promotion deserves your attention. Firstly, NTUC FairPrice has a long-standing reputation for offering quality products at fair prices, and this campaign is another reflection of that. Secondly, the range of products is extensive — it’s not just a few discounted items but a well-rounded selection that suits every household.
Additionally, the exclusivity of Link member deals adds an extra layer of savings that loyal customers can truly appreciate. Even if you’re not yet a member, it’s worth signing up to enjoy ongoing benefits that extend beyond this week’s campaign.
Lastly, it’s worth remembering that these offers are only valid while stocks last. Once the shelves are cleared, you’ll have to wait for the next round of promotions — and given how attractive this week’s deals are, chances are that the popular items will sell out quickly.
Where and How to Enjoy These Deals
The Fresh Buys Weekly Promotion runs across participating NTUC FairPrice outlets in Singapore. To get the best experience, visit your preferred store early in the day to find the freshest selection. Alternatively, shoppers can also check availability at their nearest FairPrice branch via the official FairPrice website: https://www.fairprice.com.sg/.
To make the most of your visit:
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Bring along your Link card or ensure your digital membership is ready for scanning at checkout.
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Take note of purchase limits per member to plan accordingly.
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Keep an eye on the signage at stores — these highlight the items included in the Fresh Buys promotion.
Whether you’re shopping for your weekly groceries or planning to cook something special, NTUC FairPrice’s Fresh Buys Promotion is an ideal opportunity to do so while staying within your budget. It’s a reminder that fresh, quality food doesn’t have to come with a hefty price tag.
So, if you’re looking to make every dollar stretch a little further this week, don’t miss out on the FairPrice Fresh Buys deals running from 16 to 22 October 2025. Stock up, save more, and enjoy cooking with fresh ingredients that make every meal better.
Promotional/Event Details:
Date: 16–22 October 2025
Time: During store operating hours
Venue: Participating NTUC FairPrice outlets across Singapore
More information: https://www.fairprice.com.sg/
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