For parents and parents-to-be in Singapore, there’s some exciting news that’s bound to brighten the start of the year. NTUC FairPrice Xtra is back with their popular “Mummy & Baby” promotion, offering a range of exclusive deals and premium freebies that are perfect for little ones and their families. Whether you’re stocking up on daily essentials like milk and diapers or looking for fun and practical items for your child, this event promises a mix of savings and surprises that you won’t want to miss.
The highlight of the promotion is FairPrice Xtra’s participation at the Mummy’s Market Expo, held at Expo Hall 5. From 16 to 18 January 2026, families can explore the Milk & Diapers Pavilion, which has been specially curated to bring the best of baby care and parenting products under one roof. The event is designed to make shopping both convenient and enjoyable, with everything from trusted top brands to interactive experiences for kids.
One of the most enticing reasons to visit the Expo is the free gifts on offer. With qualifying purchases, shoppers can receive valuable items such as a 4-in-1 tricycle, a kitchen walker, or a mini baby sofa. These are not just fun additions for your child; they are practical, developmental tools that can support early motor skills, coordination, and imaginative play. For many parents, this adds real value to their purchases, giving them more than just products—they’re getting tools that help their child grow and explore.
In addition to freebies, NTUC FairPrice Xtra is offering instant savings of up to $35 on popular brands such as NAN, Enfamil, Abbott, Friso, Drypers, and Merries. These brands are household names known for their quality, and such discounts can make a significant difference when it comes to the monthly budget for essential items like milk powder, formula, and diapers. Given how quickly these items can add up in cost, the chance to save while purchasing trusted products is an opportunity that any parent will appreciate.
The event has been thoughtfully organised to provide a stress-free shopping experience. With the Milk & Diapers Pavilion dedicated solely to these essentials, families can easily compare products, learn about the latest offerings from top baby care brands, and take advantage of expert advice and demonstrations. This means that, beyond just shopping, visitors can gain insights into how to choose the right products for their child’s age and developmental stage—a small but meaningful benefit that can help parents make more informed decisions.
For those who might not be able to attend the Expo in person, the excitement doesn’t stop there. The promotion continues in-store at all FairPrice Xtra outlets from 22 January to 2 February 2026. This ensures that no one misses out on the special deals and freebies, making it convenient for families to shop closer to home. It also means that even if you’re juggling work and family commitments during the Expo weekend, you can still benefit from the promotion without missing a beat.
But why should families prioritise this event? Beyond the obvious savings and free gifts, the Mummy’s Market Expo and FairPrice Xtra promotion provide a chance to make shopping a fun and engaging experience. It’s an opportunity to explore products that might otherwise be overlooked, discover new brands, and introduce little ones to new items in a safe and interactive environment. For many parents, such experiences are about more than just buying things—they’re about building memories and making the parenting journey a little easier and a lot more enjoyable.
Another reason to attend is the convenience factor. With multiple promotions and product categories under one roof, families can complete essential shopping in a single visit. Instead of visiting multiple stores or hunting online for discounts, the Expo brings everything together, making it a one-stop destination for parents. Additionally, the presence of premium freebies makes the event even more appealing, as these gifts can be both functional and a source of joy for the child.
FairPrice Xtra has always been recognised for creating promotions that understand the needs of modern parents. By combining savings, quality products, and added value through gifts, the retailer is providing a promotion that goes beyond mere discounts. It’s a carefully thought-out experience that caters to parents’ desire for convenience, affordability, and quality, all while keeping children entertained and engaged.
Attending the Expo is also a chance to stay ahead of trends in baby care. With top brands participating, parents can get first-hand exposure to the latest formulas, diapers, and developmental toys. This can help families make better purchasing decisions and ensure that they are giving their children products that are both safe and effective.
For anyone who loves shopping deals, the combination of instant savings, limited-edition freebies, and in-person product exploration makes this a must-visit event. Parents can enjoy the satisfaction of scoring quality products at reduced prices while also giving their children something extra to enjoy. Whether it’s a tricycle that encourages active play, a mini sofa for reading and resting, or a kitchen walker for early mobility development, these items add tangible value to the shopping experience.
Finally, the continuation of the promotion in FairPrice Xtra stores ensures that even those who prefer a quieter shopping environment or cannot make it to the Expo still have a chance to benefit. This level of accessibility shows that NTUC FairPrice Xtra values its customers’ convenience and understands that busy families need flexibility when planning their shopping trips.
In summary, the Mummy & Baby promotion at NTUC FairPrice Xtra offers a unique blend of savings, quality, and added value. From free developmental gifts to discounts on essential brands, it’s a carefully curated event that meets the needs of both parents and children. Whether attending the Expo from 16 to 18 January or visiting FairPrice Xtra stores from 22 January to 2 February, families have the opportunity to enjoy a fun, practical, and cost-effective shopping experience.
For parents looking to make the most of their spending while also giving their little ones something special, this promotion is an ideal reason to plan a visit. It’s not just about what’s in your shopping basket; it’s about the experience, the savings, and the joy that comes with making smart purchasing decisions.
Promotional/Event Details:
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Date: 16-18 January 2026
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Time: Expo Hours (Check event page for details)
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Venue: Expo Hall 5, Milk & Diapers Pavilion
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In-store continuation: 22 January – 2 February 2026 at all FairPrice Xtra outlets
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More Info: NTUC FairPrice Facebook Post
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