Take a Break with KITKAT’s Adorable New ‘Break Buddies’ – Now in Singapore Supermarkets
Singapore’s busy pace rarely leaves room for a proper pause, but KITKAT has found a delightful way to remind everyone that taking a break doesn’t have to be boring. Starting 15 October 2025, KITKAT is bringing joy to supermarket aisles across Singapore with the world’s first-ever Break Buddies collectibles — an exclusive, limited-edition release designed to capture the spirit of Singaporean life and the beauty of slowing down.
This isn’t just another product launch. It’s a playful reminder to pause, breathe, and reconnect with the small things that make everyday life meaningful. Whether you’re a bubble tea lover, a gym enthusiast, a frequent traveller, or simply someone who loves chilling at home, there’s a Break Buddy waiting for you.
The Meaning Behind the Break Buddies
KITKAT has long been associated with the phrase “Have a Break, Have a KITKAT,” but with this new collection, the brand takes the idea a step further. Instead of just being a tasty chocolate treat, KITKAT now becomes a companion for those who need a gentle nudge to relax and recharge.
The four plush characters – known as Break Buddies – are designed to embody a variety of everyday “break” moments that resonate with Singaporeans. They each symbolise different ways to unwind, all in a way that feels personal and local.
Meet the Four Limited-Edition Break Buddies
1. BBT Buddy – The Bubble Tea Enthusiast
If there’s one thing Singaporeans can agree on, it’s that bubble tea is the ultimate mid-day comfort. The BBT Buddy celebrates this local obsession with an irresistibly cute design. Always cheerful and ready to accompany you during a tea run, this little companion embodies the joy of sharing sweet sips with friends.
It’s perfect for those who believe that every busy afternoon deserves a sugary pick-me-up — because no one should power through the day without a well-deserved break.
2. Gym Bro – The Fitness Motivator
For those who see exercise as therapy rather than a chore, the Gym Bro is your spirit animal. With energy that never fades and a personality that thrives on challenge, Gym Bro is there to remind you that staying active can be one of the best ways to unwind.
Whether it’s a quick spin session before work or a pickleball game after hours, this buddy champions the idea that wellness and rest can go hand-in-hand.
3. Travel Kaki – The Adventurous Explorer
Singaporeans love to travel, and the Travel Kaki captures that wanderlust perfectly. Equipped with sunglasses, a suitcase, and a passport, this buddy embodies the excitement of planning the next getaway – even if it’s just a short weekend trip across the Causeway.
Travel Kaki is ideal for those who crave new experiences and see every journey, no matter how small, as an opportunity to recharge the soul.
4. Chill Homie – The Master of Me-Time
Sometimes, the best break is simply doing nothing. Chill Homie represents the art of relaxation, complete with headphones and an effortlessly cool vibe. Whether you’re streaming your favourite playlist or curling up with a good book, Chill Homie is the perfect symbol of the peace that comes from being comfortable in your own space.
Designed for Every Kind of Break
Each Break Buddy is more than just a collectible plush toy – it’s also cleverly designed to hold a KITKAT 2-Finger bar. This feature symbolises that your perfect break is always within reach, whether you’re commuting, studying, or lounging at home.
The compact size makes it easy to take your Buddy along wherever you go. Pop it into your bag, place it on your desk, or even keep it in your car for those little moments when you need a quick chocolate fix and a reminder to take it easy.
Why You Shouldn’t Miss This Limited-Edition Launch
What makes the KITKAT Break Buddies collection special isn’t just its cute appeal, but the way it cleverly taps into everyday Singaporean life. It’s rare to find a collectible series that captures local habits so accurately – and does so with such charm.
For families, these make perfect gifts for children or even a fun way to encourage adults to slow down. For collectors, the randomised nature of each box adds a layer of excitement. You’ll never know which Buddy you’ll get until you open it, making it both fun and irresistible for fans who love surprises.
Each box is priced at $14.90, which includes one randomised Break Buddy and two KITKAT 10s Sharebags. That means you’re not only getting a limited-edition collectible but also a generous amount of chocolate to enjoy or share with friends and colleagues.
And because this is a limited-edition release, the Break Buddies are expected to fly off the shelves fast. Once they’re gone, they’re gone – so it’s best to grab them as soon as they hit stores.
Where to Find KITKAT’s Break Buddies in Singapore
Starting 15 October 2025, you can find the Break Buddies boxes at major retailers across Singapore, including FairPrice, Cold Storage, Giant, Sheng Siong, Prime, 7-Eleven, Cheers, and FairPrice Online.
This wide availability means that no matter where you are in Singapore, there’s a good chance you’ll find a store nearby carrying the collection. If you prefer shopping from home, ordering through FairPrice Online is a convenient alternative – ensuring you don’t miss out while stocks last.
Why It’s Worth Getting a Break Buddy
In a city as fast-paced as Singapore, finding meaningful ways to pause and refresh is increasingly important. The KITKAT Break Buddies remind everyone that taking a break isn’t just a luxury – it’s essential for one’s wellbeing.
These playful characters aren’t just collectibles; they’re reminders of balance and self-care, concepts that often take a backseat amid deadlines and constant movement. Each Buddy serves as a small but powerful nudge to find joy in the little things – whether it’s sipping bubble tea, sweating it out at the gym, planning a trip, or simply doing nothing at all.
From a value perspective, this promotion is an easy win. For $14.90, you get not only a charming keepsake but also two bags of the classic KITKAT chocolate bars that have been a go-to treat for generations. It’s a feel-good purchase that gives back twice – once in flavour, and again in sentiment.
So, if you’re looking for a thoughtful gift, a fun collectible, or just a reason to smile during a stressful week, the KITKAT Break Buddies are well worth checking out.
Promotional/Event Details:
Date: 15 October 2025 Onward
Time: Available during store operating hours
Venue: Available at FairPrice, Cold Storage, Giant, Sheng Siong, Prime, 7-Eleven, Cheers, and FairPrice Online
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.