In celebration of Singapore’s SG60 milestone, one longstanding health brand is going above and beyond to show appreciation to a very special group of citizens — the Pioneer and Merdeka Generations. Eu Yan Sang Singapore is rolling out a meaningful in-store promotion from 15 May to 10 August 2025, exclusively for those who hold Pioneer or Merdeka Generation cards. This initiative is more than just a typical sale — it is a tribute to those who helped shape the nation and now deserve a little extra care and recognition.
As a third-party blogger focused on uncovering the best sales and promotions across Singapore, this one truly stands out. It’s not just about lower prices — it’s about rewarding Singapore’s seniors with access to trusted wellness products that support long-term health, mobility, and vitality.
Why Should One Check Out This Deal?
For those who fall under the Pioneer or Merdeka Generation categories, this promotion offers a double win — an additional 3% discount on top of storewide offers and member discounts, plus access to specially curated Star Deals on some of Eu Yan Sang’s most popular health products.
For family members and caregivers, this is an excellent opportunity to help their loved ones stay stocked with essentials that genuinely contribute to daily wellness — from nourishing herbal soups to high-grade tonics. And for anyone who values tradition, quality, and holistic health, Eu Yan Sang’s long-standing reputation in herbal medicine and wellness care makes them a brand worth trusting.
The SG60 Pioneer & Merdeka Promotion: What to Expect
This heartfelt promotion is available exclusively in-store at all Eu Yan Sang outlets across Singapore — except the Changi Airport branch. The mechanics are simple: just present a valid Pioneer or Merdeka Generation card at the point of checkout and enjoy an additional 3% off your total bill. Yes, this is on top of all existing offers — which means double the savings for those eligible.
Let’s break down what makes this promotion worth the trip.
1. Essence of Chicken with Ginkgo Biloba (6s)
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Star Deal: Buy 1 Get 1 Free
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Usual Price: $27.90 per box
This product is a daily go-to for many seniors and working adults alike. Formulated to enhance mental clarity and maintain vitality, it’s especially useful for those looking to stay alert and energised throughout the day. With the Buy 1 Free 1 deal, it’s a value-packed opportunity to stock up.
2. Waist Tonic (750ml)
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Star Deal: 2 for $60
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Usual Price: $107.80
As people age, waist and kidney functions can naturally decline, leading to fatigue and weakness. This tonic is specially crafted to support those areas, helping seniors maintain strength and mobility. Getting two bottles at just $60 is a rare bargain for such a high-quality formulation.
3. Superior Bird’s Nest (6s Series)
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Variants: Rock Sugar, Reduced Sugar, Sugar-Free, Stevia
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Star Deal: 2 for $60
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Usual Price: $103
Bird’s Nest is known as a luxurious delicacy with benefits that include improving skin radiance, boosting immunity, and promoting general health. Whether consumed as a treat or as a supplement, these come in multiple sugar options to suit different dietary needs — and at nearly 40% off, it’s a deal not to be missed.
4. Everyday Nourishing Herbal Soup Packs
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Star Deal: 2nd Pack 60% OFF
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Usual Price: From $5.50
For those who love a warm bowl of soup that does more than fill the stomach, these packs are a staple. With variants like Women’s Treasure and Vitalising Tonic, they’re tailored to support everyday immunity and vitality. The “2nd pack 60% off” offer makes it practical to try a few different blends at home.
5. American Ginseng Slice (100g)
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Star Deal: 2 for $60
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Usual Price: $87.80
Ginseng has long been treasured for its ability to restore balance and calm the body while enhancing mental focus. Particularly useful for seniors who wish to stay sharp and feel relaxed, these high-grade ginseng slices are now going for nearly 30% off.
Where and How to Redeem These Offers
The SG60 Pioneer & Merdeka Promotion is being offered across all Eu Yan Sang retail outlets in Singapore, except for the Changi Airport location. To enjoy the benefits, simply flash a valid Pioneer or Merdeka Generation card during checkout. No membership is required.
Store Locator: https://bit.ly/FindEuYanSang
This makes it convenient for many, especially those who prefer shopping in familiar neighbourhood malls or heartland centres.
A Quick FAQ to Clarify
Q: Who is eligible for this promotion?
A: Anyone with a valid Pioneer or Merdeka Generation card.
Q: Can this promotion be combined with other ongoing store offers?
A: Absolutely. The extra 3% discount stacks on top of current storewide deals and member discounts.
Q: Is this offer available online?
A: No, this is strictly in-store only.
Q: Which outlets are included?
A: All Eu Yan Sang Singapore outlets, except Changi Airport.
Q: Do I need to be a Eu Yan Sang member to enjoy these deals?
A: Not at all. Only your Pioneer or Merdeka Generation card is needed.
Why It’s Worth Visiting
This campaign from Eu Yan Sang is not just about savings — it’s about giving back to a generation that has done so much for Singapore. In a society that increasingly values wellness and preventive care, providing affordable access to quality health products is a small but meaningful gesture.
For those eligible — or for family members looking to purchase for their elders — this is a great opportunity to restock health essentials while enjoying solid discounts. With the added benefit of Star Deals and stackable offers, this SG60 tribute truly stands out as one of the most thoughtful and rewarding promotions around.
Even if one has not visited Eu Yan Sang for a while, now is a good time to return. Whether for daily herbal soups, revitalising tonics, or nourishing bird’s nest, these products are well loved — and now, even more accessible.
Promotional/Event Details:
Date: 15 May–10 August 2025
Time: During regular store hours
Venue: All Eu Yan Sang retail stores across Singapore (excluding Changi Airport outlet)
Store Locator: https://bit.ly/FindEuYanSang
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