In a world where plush toys meet pastry-inspired creativity, 7-Eleven Singapore has once again delighted fans with a uniquely adorable launch—the Deli Bakery Series plush collection, now available islandwide from 15 July 2025 onward. Priced at only $19.90 each, these limited-edition plushies are not just charming collectibles—they’re also an irresistible treat for the heart (and the shelf)!
This time, 7-Eleven Singapore has brought together beloved Sumikkogurashi characters in the form of baked goodies. Whether it’s Tokage curled up as a buttery croissant, Shirokuma resting on fluffy French toast, or Ebi & Tonkatsu presented as a savoury Chinese bun, these plush companions are designed to be both a feast for the eyes and a cuddle-worthy delight.
Let’s take a closer look at what makes this promotion so tempting, and why fans of kawaii collectibles—and anyone looking for a unique gift—should not miss it.
Why You Shouldn’t Miss This Deal
If there’s one thing 7-Eleven Singapore consistently does right, it’s surprising their customers with creative collectibles that stand out from anything else on the convenience store scene. And this Deli Bakery Series is no exception. Here are several reasons why this promotion deserves a spot on your must-buy list.
1. Exclusive Collectibles at a Pocket-Friendly Price
In a market where character plushies often retail for over $30, 7-Eleven’s Deli Bakery plushes are a rare find. At just $19.90 each, shoppers can own licensed, high-quality plush toys that are both adorable and affordable. That’s a serious win for collectors, gift-givers, or simply those who want a cheerful companion on their desk or bed.
2. Sumikkogurashi Popularity Continues to Grow
For fans of Japanese culture and kawaii aesthetics, Sumikkogurashi needs no introduction. These characters by San-X have gained a cult following not only in Japan but globally, including right here in Singapore. Each character has a charming backstory—Tokage, for example, is a shy dinosaur pretending to be a lizard to avoid being caught. These plush toys capture the personality of each character beautifully, now wrapped in a deliciously clever bakery twist.
3. Perfect for All Ages
This promotion isn’t just for kids. The appeal of the Deli Bakery Series spans generations. Whether you’re buying it for your child, your niece, your partner, or even yourself, there’s a nostalgic comfort and warmth these plushies offer. Their soft texture, comforting colours, and imaginative design bring a sense of joy that transcends age.
4. Limited Edition = Act Fast!
As with all of 7-Eleven Singapore’s popular plush series, the Deli Bakery plushies are available only while stocks last. And if past promotions are any indicator, they won’t stay on shelves for long. This isn’t the time for “I’ll come back tomorrow”—those who hesitate might miss out. The rarity of these items will also make them more valuable and treasured in the future.
5. Great Gift Ideas for Birthdays and Special Occasions
Trying to find a thoughtful yet affordable birthday gift? Or perhaps looking to surprise someone who needs a cheerful pick-me-up? These bakery plushies are the perfect mix of fun and sentiment. They show effort and attention to detail, and at under $20, they’re a charming gift that doesn’t break the bank.
6. They Add Whimsy to Everyday Life
Let’s be honest—daily life can be repetitive. But little things like seeing Tokage-as-a-croissant perched on your work desk can spark joy. It’s that little reminder of playfulness that helps people get through tough days. The plushies make wonderful desk decor, car companions, or even travel buddies.
7. Easy to Grab—Available at 7-Eleven Stores Islandwide
The convenience of finding these plushies at any 7-Eleven outlet in Singapore means you don’t need to go out of your way to get them. Whether you’re doing a grocery run, grabbing a drink, or just passing by a 7-Eleven on your commute, it’s incredibly easy to add one of these plushies to your basket.
8. Delightful Tie-In With Baked Goods Theme
There’s a creative genius behind turning plush characters into bakery items. The idea is fresh, literally and figuratively. It not only adds to the charm, but also makes each piece a conversation starter. You’re not just buying a plush—you’re buying a story, a design concept, and a piece of imaginative whimsy.
Where and How to Get Them
From 15 July 2025 onward, customers can find the Deli Bakery Series plush toys at selected 7-Eleven outlets across Singapore. While the availability is expected to be widespread, it’s always wise to check with your nearest store to ensure stock is available.
There is no minimum purchase required—meaning you can simply walk in and pick one up for $19.90, no strings attached. However, supplies are strictly while stocks last, and considering the buzz already generating online, the plushies could run out faster than expected.
If you’re planning to collect them all, it might be worth visiting early in the campaign period and checking multiple outlets if your preferred character is sold out. And if you’re buying it as a gift, consider grabbing an extra—you might just end up keeping one for yourself.
In Summary
This 7-Eleven Singapore Deli Bakery Plush Promotion is more than just a cute campaign—it’s a delightful blend of collectible culture, thoughtful design, and affordable indulgence. In today’s fast-paced world, small joys like these can make a big difference. Whether you’re a long-time collector or a newcomer to the world of plushies, this is a deal worth exploring.
Take it as a chance to brighten your home, find the perfect quirky gift, or simply indulge in a little happiness. The plushies are here, they’re fresh out of the (imaginary) oven, and they’re waiting for someone to give them a home.
So next time you walk past a 7-Eleven in Singapore, don’t just rush by—step inside and take a look. Your new plush friend might be sitting on the shelf, waiting for you.
Promotional/Event Details:
Date: 15 July 2025 Onward
Time: While stocks last
Venue: Available at selected 7-Eleven stores across Singapore
Price: $19.90 per plush
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