Singaporeans love their snacks — that much is certain. But when it comes to finding treats that are not only tasty but also guilt-free, the options can feel rather limited. That’s why it’s always a pleasant surprise when a local brand steps up with something delicious, health-conscious, and even better — available with a great promotion. This time around, Hey! Chips, a homegrown name that has gained traction for their crunchy, natural snacks, is rewarding SAFRA members and NSmen (11B holders) with a free pack of their Hey! Broccoli Crisps (worth $4.99) when any item is purchased from their website.
Let’s dive deeper into why this is a deal worth jumping on, and why anyone eligible should seriously consider stocking up while this offer lasts.
Why Hey! Chips Deserves a Spot in Your Pantry
For those unfamiliar, Hey! Chips is a Singapore-based snack brand that has carved out a niche for themselves in the health-conscious market. They’re not just making snacks for the sake of it — they’re on a mission to redefine the way people snack, especially in a society increasingly aware of dietary and lifestyle choices.
Their standout feature? Simplicity and transparency. All their fruit and vegetable crisps are handcrafted from real ingredients — without any added sugar, preservatives, or artificial nasties. This makes them not only a healthier alternative to traditional snacks but also incredibly convenient for families with young children, working professionals, and even fitness-conscious individuals who want something wholesome without compromising on taste.
Their Broccoli Crisps, in particular, are wildly popular. Loved by both toddlers and grown-ups alike, these green veggie bites are gently dehydrated to preserve flavour and nutrition. Crunchy, savoury, and surprisingly addictive, they offer a satisfying snack without the guilt that typically comes with processed munchies.
Why This Promotion is Worth Grabbing
Here’s where it gets exciting for SAFRA members and NSmen. In appreciation of their service and commitment, Hey! Chips is giving away a free pack of Hey! Broccoli Crisps with any online purchase. That means, even if someone were to pick up the smallest item from their online store, they’d still be rewarded with a full-size pack of crisps worth nearly five dollars — not a sample or mini version, but a full portion ready to munch.
What makes this even more appealing is that the promo code SAFRAFREE can be used alongside existing on-site deals. So shoppers aren’t limited to choosing between this freebie and a sale item — they can have both. That’s great news for bargain hunters and snack lovers alike.
Another perk is that the redemption process is fairly simple. All they need to do is log into their account at https://heychips.com, add any product to their cart, and input the code SAFRAFREE at checkout. As long as their SAFRA card or 11B is valid, they’re good to go.
This initiative not only helps Hey! Chips boost visibility but also acts as a thoughtful gesture towards national servicemen — who often don’t receive enough recognition in the form of tangible perks. A small but meaningful way to say thank you through a delicious, nutritious snack.
Who Should Grab This Deal?
If someone is:
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A SAFRA member or NSman (with a valid 11B)
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Looking to try Hey! Chips for the first time
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Already a fan of their snacks
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Keen to explore healthier snacking habits
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A parent on the lookout for kid-friendly lunchbox snacks
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Someone trying to reduce their processed food intake
Then this is the perfect moment to make a purchase and enjoy an extra freebie while they’re at it.
Ideal Snacks for On-the-Go Lifestyles
Hey! Chips snacks are conveniently packed, travel-friendly, and ideal for on-the-go moments — be it during long commutes, quick office breaks, or post-gym cravings. Their crisps don’t leave greasy residue or strange aftertastes, which means people can enjoy them anywhere — in the car, at the desk, or even at the cinema.
In a country as fast-paced as Singapore, where people are always juggling multiple commitments, it helps to have snacks that are both nourishing and mess-free.
Beyond Broccoli: What Else Is on Offer?
While the spotlight is currently on their Broccoli Crisps, the rest of their snack range deserves a shout-out too. They offer fruit and vegetable varieties such as pineapple, okra, banana, and mango — all created with the same natural drying techniques and zero additives.
The flavour is as close as it gets to biting into the real thing, only with an added crunch that makes it all the more enjoyable. Customers looking to make the most of this promo can consider building a variety pack — mix and match a few favourites and take full advantage of the free pack offer.
Important Things to Note
As with all good promotions, there are a few T&Cs worth paying attention to:
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Customers must sign up or log in before applying the promo code.
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The offer is valid only for purchases made via Hey! Chips’ website.
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A valid SAFRA membership or 11B ID must be presented or verified.
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The promo is while stocks last — so there’s no guarantee on availability if someone delays.
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This code cannot be used with other codes but can be used with on-site discounts.
Also, it’s important to note that SAFRA is not the agent for Hey! Chips, and any service-related issues must be handled directly with the merchant. Personal data submitted through the promo process remains with Hey! Chips and not with SAFRA.
More details about the offer can be found on the SAFRA website here: https://www.safra.sg/promotions/hey!-chips.
Final Thoughts: A Deal That’s Healthy in More Ways Than One
In a time when people are becoming more conscious about what they eat and where it comes from, it’s refreshing to see local businesses like Hey! Chips offering products that tick the boxes of health, flavour, and convenience.
And when that comes with a freebie — especially something as premium and clean as their Broccoli Crisps — it’s the kind of deal that’s hard to ignore. Whether one is buying for themselves, their children, or just stocking up on guilt-free office snacks, now’s a great time to place an order and receive a little extra thank-you treat.
Those eligible shouldn’t wait too long — offers like these don’t tend to last forever.
Promotional/Event Details:
Date: 15 July 2024 Onward
Time: While stocks last
Shop Now: Online only at https://heychips.com

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