Singapore is in for a nostalgic treat as UNIQLO marks the 30th anniversary of Tamagotchi with a brand-new UT collection, alongside the launch of an original GEN 1 Tamagotchi device. Fans of the iconic digital pet can finally relive the excitement of raising their very own pixelated companions, while collectors and fashion enthusiasts alike will appreciate the unique collaboration that blends retro gaming with modern apparel.
A Trip Down Memory Lane
Tamagotchi, the handheld virtual pet that captured the hearts of millions in the late 1990s, remains a beloved icon even decades later. UNIQLO’s new UT collection taps into this nostalgia, bringing a colourful and playful take on the original digital world. Launching on 15 December 2025, both in-store across Singapore and online, this collaboration celebrates Tamagotchi’s enduring legacy with a stylish twist, perfect for anyone who grew up with these quirky companions—or for newcomers discovering them for the first time.
The launch is more than just clothing; it’s a reminder of a simpler, fun-filled era of pixel art, beeps, and tiny pets that demanded attention wherever they went. By reviving these classic characters in a fashion-forward format, UNIQLO creates a bridge between generations: those who cherished their first Tamagotchi device and those drawn to retro-inspired streetwear today.
The UT Original Tamagotchi Device
One of the standout items in this collection is the UT Original Tamagotchi, priced at $39.90. This new model is styled after the very first Tamagotchi released in 1996, featuring the GEN 1 program from the Western release. Long-time fans will instantly recognise the familiar pet-raising mechanics, allowing them to experience the same fun and challenge that made the device a worldwide sensation.
Beyond its nostalgic appeal, this Tamagotchi has become a fashionable accessory. Many collectors now use it as a bag charm or a quirky addition to their outfit. The UT Original Tamagotchi merges this collectible appeal with UNIQLO’s commitment to accessible, stylish designs, making it a must-have for fans and trendsetters alike.
Four Exclusive T-Shirt Designs
The UT collection also includes four women’s T-shirt designs, each inspired by the original Tamagotchi’s pixel art and characters. Priced at $19.90 each, these tees feature playful motifs and clever references that true fans will appreciate:
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Kuchipatchi Front Graphic Tee
This design centres on Kuchipatchi, one of the franchise’s most iconic characters. The front showcases the classic 1996 game screen, while the back highlights a vibrant lineup of Tamagotchi personalities including Ginjirotchi, Mametchi, Mimitchi, and Pochitchi. The bright colours and pixel details evoke the charm of the original device. -
Multi-Character Pixel Back Print Tee
For fans who love a subtle front design, this tee features a small chest logo, with the back offering a full, vibrant grid of Tamagotchi characters. The pixelated style captures the playful essence of the franchise and adds a fun retro vibe to any outfit. -
Embroidered Mametchi Tee
A more refined option, this tee has an embroidered Mametchi on the chest, recalling the sense of achievement players felt when they nurtured their virtual pet to encounter Mametchi. The back print references some of the original training scenes, blending nostalgia with wearable design. -
Raising-from-Egg Scene Tee
This creative design portrays the journey of a Tamagotchi from egg to full character, with Mametchi prominently featured on the back. Fans will appreciate the thoughtful depiction of the growth process, a core part of the original gameplay that highlights the rewarding experience of raising a Tamagotchi.
Across the series, all designs incorporate dreamy holographic elements, stars, hearts, and pixel motifs, creating a “retro-future” aesthetic. This playful and imaginative style ensures the collection appeals not only to Tamagotchi enthusiasts but also to fashion lovers seeking unique, eye-catching apparel.
Why You Shouldn’t Miss This Launch
There are several reasons to head down to UNIQLO stores or explore their online shop on launch day. First, the UT collection is a limited-edition release, making it highly collectible. For anyone who remembers the excitement of checking on their Tamagotchi throughout the day, owning a piece of this collection is a perfect way to relive that joy.
Second, the UT Original Tamagotchi is more than a toy—it’s a statement piece. Whether clipped to a bag, displayed on a shelf, or carried around like the original 90s craze, it’s a conversation starter that merges fashion and nostalgia. For parents, this is also an opportunity to share a piece of their childhood with their children, bridging generations through shared experiences and storytelling.
Additionally, the T-shirt collection allows for versatile styling. The combination of pixel graphics, holographic accents, and playful colours makes each tee suitable for casual wear, layering, or even as part of a themed outfit for social events. The designs balance nostalgia with contemporary street style, giving them a timeless appeal.
Finally, the launch also comes with online-exclusive content. A dedicated microsite includes UT-exclusive mini-games, where Mametchi navigates falling items while dressed in UT designs. This adds an interactive dimension to the release, offering fans a chance to engage with the characters digitally while exploring the physical collection.
Availability
The full collection will be available islandwide at all UNIQLO outlets in Singapore and online starting 15 December 2025. With both online and in-store options, shoppers can easily browse the collection, secure their favourite pieces, and experience the playful spirit of Tamagotchi. The combination of fashion, nostalgia, and interactive digital content ensures this launch is more than just a shopping trip—it’s a celebration of one of the most iconic toys of the 1990s.
For those seeking a unique holiday gift or a quirky addition to their wardrobe, this collection offers something truly special. With its mix of original Tamagotchi charm, modern fashion sensibilities, and collectible value, the UT collaboration is poised to be a must-have for fans and trend-conscious shoppers alike.
Whether you’re revisiting a cherished childhood memory or discovering Tamagotchi for the first time, this collection provides a delightful, playful, and fashionable way to do so. From the original GEN 1 device to the pixel-perfect T-shirts, UNIQLO has captured the essence of Tamagotchi in a way that’s both nostalgic and contemporary.
Promotional/Event Details:
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Date: 15 December 2025 Onward
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Time: Store opening hours
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Venue: All UNIQLO Singapore outlets and UNIQLO Online Store
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