For those who have ever been captivated by the magic of LEGO®, there is something truly satisfying about piecing together those colourful bricks into a finished masterpiece. It is more than just a toy – it’s a hobby, a form of art, and even a stress-reliever for many. Now, there’s an irresistible opportunity for LEGO® enthusiasts and bargain hunters in Singapore to expand their collection without putting too much strain on the wallet. Shopee is hosting The Art of the Build sale, and it’s a golden chance to enjoy serious savings.
From 15 August 2025, shoppers can look forward to markdowns of up to 35% across selected LEGO® sets. That’s already a considerable discount, but the deal doesn’t stop there – Shopee is also offering an additional 14% off through their special voucher. For collectors, parents looking to surprise their children, or hobbyists ready to tackle a challenging new set, this is one sale worth marking on the calendar.
Why this deal is worth your attention
The beauty of this promotion lies in the combination of significant discounts and the wide variety of sets available. LEGO® caters to every type of builder – whether they enjoy creating bustling cityscapes, iconic landmarks, intricate vehicles, or fantasy worlds. With up to 35% knocked off the original prices, this is the kind of sale that makes it easier to justify adding those wish-list items to the shopping cart.
But what makes it even sweeter is the extra 14% off via voucher. Savings like this don’t come around often, especially for something as popular and well-loved as LEGO®. Many dedicated collectors know that LEGO® sets often hold their value well over time, with some even appreciating in price once they’re discontinued. That means this promotion isn’t just a chance to save on a purchase – it’s also an investment opportunity for those who keep their sets in pristine condition.
A treat for every type of LEGO® lover
One of the joys of LEGO® is that it’s not limited to a specific age group. Children can develop their creativity, problem-solving skills, and patience as they bring their ideas to life. Teens and adults can immerse themselves in detailed builds that require focus and precision, offering a therapeutic escape from the fast-paced world.
With this sale, Shopee’s LEGO® store is expected to feature everything from small, affordable starter sets to massive, display-worthy models. That means buyers can find the perfect set for a quick weekend build or commit to a project that could span weeks. The diverse selection ensures that both beginners and seasoned builders have plenty to choose from.
Perfect timing for gift shopping
Whether it’s for a birthday, a special celebration, or even early Christmas shopping, this promotion provides an excellent excuse to tick a few presents off the list in advance. By securing these sets now at a fraction of the cost, shoppers can avoid the last-minute rush and inflated prices that sometimes occur during peak holiday periods.
Families can also make the most of this sale by picking up sets for shared building sessions at home. Few activities bring people together quite like working on a LEGO® project side-by-side, where everyone gets to contribute and watch their combined efforts take shape.
How to maximise your savings
To make the most of The Art of the Build sale, here are a few tips:
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Browse early – Popular sets, especially those that are discounted heavily, tend to sell out quickly. Start browsing the Shopee LEGO® store as soon as the promotion begins to secure your favourites.
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Use the voucher – The extra 14% off is only available through Shopee’s special voucher. Be sure to claim it before checking out so you don’t miss out on additional savings.
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Stack rewards – If you’re part of Shopee’s loyalty programme, you can potentially earn points on your purchase, making the deal even more rewarding in the long run.
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Consider sets that are retiring soon – These are likely to become rare and valuable over time, making them smart picks for both building enjoyment and investment purposes.
Why they should go for it now
LEGO® sets rarely see such deep discounts outside of special sales events, and when they do, the best deals often disappear within hours. For enthusiasts who have been eyeing a specific set but hesitating over the price, this promotion is the perfect green light.
In addition, buying directly through Shopee’s LEGO® shop ensures authenticity, so there’s no need to worry about knock-offs or missing pieces. With Shopee’s reliable delivery service, shoppers can enjoy the convenience of having their sets arrive right at their doorstep without battling crowded retail stores.
Final thoughts
There’s something universally joyful about the sound of LEGO® bricks clicking together – it’s a sign of creativity, patience, and imagination coming to life. The Art of the Build sale at Shopee is more than just a discount; it’s an invitation to slow down, focus, and enjoy the process of creation.
For collectors, this is an opportunity to score rare or expensive sets for less. For parents, it’s a chance to invest in toys that encourage skill-building and creativity. For hobbyists, it’s the perfect moment to take on that dream build without overspending.
When a promotion offers up to 35% off plus an extra 14% discount, it’s safe to say that waiting might just mean missing out. Whether you’re buying for yourself or someone else, this is a sale worth making time for.
Shop directly at the official LEGO® store on Shopee and see just how much you can save – but remember, the early shopper gets the best deals.
Promotional/Event Details:
Date: 15 August 2025
Time: All Day Online Sale
Venue: Shopee Singapore – LEGO® Official Store Online
Shop now: https://shopee.sg/legoshopsg?
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