15-27 July 2025: Meiji Seika Singapore, In-Store Fun with Treats, Freebies and Mascots at FairPrice NEX

Looking for something sweet, exciting, and fun to do this July? Here’s a treat-filled event that’s well worth popping into your diary. From 15 to 27 July 2025, Meiji Seika Singapore is bringing a vibrant in-store experience right into the heart of FairPrice NEX, and it’s not just about picking up snacks—it’s about indulging in an event that blends giveaways, entertainment, product sampling, and more. If you’ve got a sweet tooth, a knack for winning instant prizes, or just love a good-value outing with family or friends, this is a promotion not to miss.

As many in Singapore already know, Meiji has become a household name when it comes to delicious confectionery. From their classic Yan Yan dip sticks to creamy chocolates and iconic biscuits, they’ve long been a trusted brand in many pantries across the island. But now, they’re upping the ante by launching an interactive and engaging in-store experience—and it’s not just for kids. This event is designed to make shopping fun again, with activities that will appeal to everyone, whether one is there for the snacks, the samples, or the weekend mascot appearances.

Why Go and Enjoy This Deal?

Let’s begin with the most obvious incentive: freebies and guaranteed gifts. There’s no denying the thrill of getting something extra for spending money one would have parted with anyway. At this Meiji event, shoppers who spend a minimum of $18 on Meiji Confectionery products at the FairPrice NEX location will walk away with a free Meiji-branded shopper bag. But that’s not all—every qualifying shopper also gets a chance at a “Sure-Win Spin” at the event booth. That means everyone’s a winner, and there’s a good chance of leaving with something even more delightful.

For fans of Yan Yan—those beloved biscuit sticks dipped in delicious flavoured creams—there’s an even sweeter deal. Purchase any 10 cups in a mix-and-match fashion, including their newly launched Cookies & Cream flavour, and redeem a free water bottle holder that comes with a limited-edition keychain. It’s a practical reward with a collectible twist, perfect for gifting or keeping for oneself.

Another highlight? Free sampling! Many people are hesitant to try new snacks without first giving them a taste. Meiji’s giving event-goers the chance to sample their new Yan Yan Cookies & Cream flavour before deciding to buy, making it easier for them to explore something fresh without the risk. This approach speaks directly to shoppers who value taste over impulse and appreciate being introduced to new flavours through real experiences.

But Meiji doesn’t stop at snacks and redemptions—they’re creating a wholesome family-friendly environment too. Every day throughout the event, visitors can enjoy stickers and balloons, adding a cheerful buzz to the shopping floor. For those bringing children or simply wanting something a bit more engaging, these little touches help enhance the overall experience.

Even better, on the weekends—specifically on 19, 20, 26, and 27 July—Meiji is turning up the excitement. Expect a live emcee to guide the fun between 1pm and 4pm, and appearances by the Meiji mascot from 2pm to 4pm. These interactive elements bring added energy to the event and are perfect opportunities for photo moments. Whether you’re a parent looking for a family outing, a fan of the brand, or a social media enthusiast capturing cheerful scenes, these are the golden hours to visit.

How It All Adds Up to a Great Deal

Here in Singapore, events like these are not just about buying things—they’re about experiencing a brand in a more personal and rewarding way. Instead of just picking up a chocolate bar off a shelf, Meiji is inviting shoppers to become part of their community. With the mascots, sampling sessions, and weekend entertainment, this in-store event brings retail back to its joyful, interactive roots.

Moreover, promotions that involve guaranteed rewards or sure-win elements have an intrinsic value beyond the cost of the products themselves. Spending $18 on quality snacks that one probably would’ve bought anyway and receiving additional gifts in return feels like a win-win situation. For value seekers, deal hunters, or anyone who loves making the most of their grocery trips, this event is a no-brainer.

Also, from a practical standpoint, FairPrice NEX is conveniently located and easily accessible via MRT and bus routes. Whether stopping by after work, visiting during the weekend, or popping in for a quick grocery run, it’s a handy stop that offers a little extra fun and reward during what might otherwise be an ordinary errand.

Tips to Maximise the Promotion

Go Early in the Day: With limited stocks for the keychain and bottle holder redemption, arriving earlier gives a better chance at claiming the rewards.
Bring Friends or Family: Combine purchases to meet the $18 threshold more easily, and enjoy the fun together. The more the merrier—especially during mascot hours!
Target Weekend Visits for the Full Experience: If one wants to meet the Meiji mascot or enjoy the emcee entertainment, be sure to visit on the 19th, 20th, 26th, or 27th July between 1pm and 4pm.
Plan a Yan Yan Stock-Up: If one is a fan of these tasty treats, this is the time to load up—especially with the Cookies & Cream flavour just launching.
Capture the Moments: Bring along a phone or camera to snap some pictures with the mascot or during the sampling sessions. Meiji-themed photos make for great family memories—or fun social media posts.

At the end of the day, promotions like these offer more than just savings—they create little moments of happiness, surprise, and interaction that are often lacking in typical shopping trips. Whether you’re a loyal Meiji fan, a parent looking to entertain the kids, or someone who enjoys exploring new flavours and enjoying fun retail events, the Meiji In-Store Promotion 2025 at FairPrice NEX ticks all the boxes.

So make some space in your calendar and a little room in your shopping basket. From 15 to 27 July 2025, head down to FairPrice NEX and immerse yourself in a delightfully sweet and fun experience.

Promotional/Event Details:
Date: 15-27 July 2025
Time: 10:00 AM – 8:00 PM
Venue: FairPrice NEX, 23 Serangoon Central, Singapore 556083
Highlights:

Spend $18 on Meiji Confectionery to receive a FREE Meiji Shopper Bag + Sure-Win Spin
Mix & Match 10 cups of Yan Yan (any flavour) to redeem Water Bottle Holder with Limited Edition Keychain
Free Sampling of New Yan Yan Cookies & Cream Flavour
Free Stickers and Balloons
Weekend Exclusive (19, 20, 26, 27 July):
- Mascot Appearance: 2 PM – 4 PM
- Emcee Entertainment: 1 PM – 4 PM
  More Info: https://www.facebook.com/100064867200863/posts/