Singapore is about to get a whole lot cuter as POP LAND makes its highly anticipated overseas debut! From 15 to 26 October 2025, fans of all things pastel, kawaii, and collectible can immerse themselves in a world of adorable MOKOKO characters at the POP LAND Pop-Up Store, right in the heart of Bugis+.
For anyone who has ever scrolled through social media and wished they could step into a bubblegum-coloured wonderland, this pop-up store is the closest thing Singapore has seen to a full-scale theme park experience—but in a more intimate, curated way. POP LAND, originally a hit in Beijing, is bringing their unique aesthetic, playful designs, and exclusive merchandise directly to Singapore, and it’s shaping up to be a must-visit destination for locals and tourists alike.
Upon entering the pop-up store at Bugis+, visitors will find themselves surrounded by pastel tones, soft textures, and enchanting displays designed to capture the essence of POP LAND. Every corner is Instagram-ready, whether it’s a backdrop for your next viral selfie or a spot to admire the creativity of their whimsical installations. It’s more than just a store—it’s an experience built around visual storytelling and the magic of kawaii culture.
One of the main highlights for shoppers is the exclusive merchandise that will be available only at this Singapore pop-up. This includes collectible MOKOKO plushies, stationery, apparel, and other charming items that fans have been eager to get their hands on. For collectors, this is a golden opportunity: these items will not be sold anywhere else in Singapore, and stock is expected to be limited, so it pays to visit early to secure your favourites.
Beyond the shopping, the pop-up store also offers an immersive environment for fans to enjoy. POP LAND has meticulously curated the space to emulate the cuteness and colour of their original Beijing stores. While it may not be the full-scale amusement experience, it perfectly captures the essence of the brand—playful, charming, and utterly photogenic. The attention to detail in the displays ensures that visitors can engage all their senses, whether they’re taking photos, exploring the merchandise, or simply soaking up the whimsical vibes.
For parents looking for a family-friendly outing, the POP LAND Pop-Up Store provides a unique and safe environment where children can marvel at the playful designs and characters, while older visitors can indulge in nostalgia and the joy of collecting limited-edition items. It’s a rare blend of interactive fun and retail therapy that appeals to a broad audience.
Another reason to plan a visit is the sense of community and shared excitement among fans. Kawaii culture has a dedicated following worldwide, and pop-up events like this one often draw enthusiasts who are eager to share their passion, swap tips on exclusive items, and even meet fellow collectors. For anyone who enjoys being part of a cultural movement, this is an event that not only offers shopping but also the chance to connect with like-minded individuals.
The timing of the pop-up is ideal, running over nearly two weeks in October, which gives visitors ample opportunity to fit a visit into their schedules. With operating hours from 10am to 9.30pm daily, shoppers can drop by before or after work, school, or other weekend plans. The central location at Bugis+ also makes it accessible via public transport, whether by MRT or bus, ensuring that getting there is as hassle-free as possible.
Fans of collectible merchandise and kawaii aesthetics will find that this pop-up store is more than just a retail space—it’s an immersive experience that encourages creativity, self-expression, and a sense of joy. Every display and product has been carefully chosen to evoke a smile and inspire a moment of delight, making it an ideal spot for both casual shoppers and devoted fans.
Visitors can also expect a few surprises and special releases throughout the pop-up period. POP LAND is known for creating moments of excitement with limited-edition items, interactive elements, and themed displays that rotate over time. This means that even if someone visits more than once during the two-week run, there’s a chance to discover something new and unexpected, keeping the experience fresh and enticing.
It’s worth noting that pop-up stores like this often create a buzz not just for their merchandise, but also for the experience itself. Social media coverage, word-of-mouth, and the opportunity to share visually striking photos make POP LAND an attractive destination for those who love to document their outings. Whether visitors are shopping, snapping photos, or simply enjoying the ambience, the store offers a unique environment that stands out from typical retail experiences.
For anyone planning a visit, it’s advisable to consider going during off-peak hours if possible, as the store is likely to attract a significant crowd, especially during weekends. Early arrival not only increases the chances of purchasing popular items before they sell out, but also allows for a more relaxed and enjoyable exploration of the pop-up environment.
In summary, the POP LAND Pop-Up Store at Bugis+ is a rare opportunity to experience a slice of kawaii culture right in Singapore. Between exclusive merchandise, immersive displays, photo-worthy moments, and the joyful energy of the store, there are multiple reasons to make a trip. Whether you’re a collector, a social media enthusiast, or simply someone who appreciates a dose of colourful fun, this event promises a memorable experience that is both charming and exciting.
Mark your calendars for 15 to 26 October 2025 and head to Bugis+ to immerse yourself in the world of POP LAND. Don’t miss out on the chance to snap, shop, and soak in the cuteness!
Promotional/Event Details:
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Date: 15-26 October 2025
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Time: 10am – 9.30pm daily
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Venue: Bugis+, Level 2 Atrium
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