Fans of adorable character merchandise have another exciting reason to visit POPULAR Singapore! Two beloved characters are getting a fun makeover, bringing together the sweetness of Hello Kitty and Friends with the superhero-inspired world of The Powerpuff Girls. The latest collaboration introduces two eye-catching SimplyGo EZ-Link charms featuring Bubbles and Cinnamoroll, giving fans a cute way to make their daily journeys around Singapore a little more enjoyable.

Priced at just $14.90 each, these limited-edition-style character accessories are available at selected POPULAR stores in Singapore, excluding ITE outlets. Whether shoppers are long-time fans of Sanrio characters, collectors of The Powerpuff Girls merchandise or simply looking for a practical accessory with a playful design, this crossover is worth checking out.

Instead of carrying an ordinary transport card, commuters can now add a little personality to their everyday essentials with these charming EZ-Link accessories. They are designed to be both functional and fashionable, making them suitable for daily use or as a small gift for someone who enjoys collecting cute character merchandise.

Hello Kitty and Friends Meet The Powerpuff Girls in an Adorable Crossover

The highlight of this collaboration is the creative character outfit swap between Bubbles and Cinnamoroll. Both characters receive a fresh look inspired by each other’s familiar appearance, resulting in two distinctive designs that are sure to catch the attention of fans.

First up is Bubbles, one of the much-loved characters from The Powerpuff Girls. Known for her blonde fringe, big blue eyes and cheerful personality, Bubbles gets an adorable transformation by wearing a white Cinnamoroll-inspired hood. The hood comes with Cinnamoroll’s signature floppy ears stretching out on both sides, giving the charm an especially sweet appearance.

It is a playful combination that brings together Bubbles’ recognisable features with the soft and cuddly look of Cinnamoroll. Fans who enjoy collecting crossover merchandise will probably appreciate the little details that make this design stand out.

The second design features Cinnamoroll dressed in an outfit inspired by Bubbles. Instead of his usual familiar appearance, Cinnamoroll receives a blue-and-black superhero-inspired makeover that takes inspiration from Bubbles’ iconic outfit.

The result is a fun reversal that gives both characters something different while maintaining the charm that makes them so popular.

Both EZ-Link charms also feature white loops, allowing owners to attach them to handbags, backpacks, pouches or other suitable accessories. This makes them convenient to carry around while adding a cute decorative touch to everyday bags.

For shoppers who cannot decide between the two, getting both designs could be a tempting option, especially for collectors who enjoy owning complete character collaborations.

Get These SimplyGo EZ-Link Charms for Just $14.90 Each

One of the best reasons to check out this collaboration is the affordable price.

Each Bubbles or Cinnamoroll SimplyGo EZ-Link charm costs $14.90, making them relatively accessible for fans who want to enjoy character merchandise without spending too much.

Unlike decorative keychains that are only meant to be displayed, these accessories have a practical purpose. They can be used for public transport journeys, making them something that owners can enjoy beyond simply keeping them in a collection.

For students, working adults and regular public transport commuters, having an EZ-Link charm attached to a bag can also make it easier to locate their transport accessory when entering an MRT station or boarding a bus.

The two designs also make thoughtful little gifts. If there is a friend, family member or colleague who loves Sanrio characters or The Powerpuff Girls, these charms could be a lovely surprise.

At $14.90 each, shoppers can choose their favourite character without having to commit to a particularly expensive purchase.

Where to Buy the Bubbles and Cinnamoroll EZ-Link Charms in Singapore

Interested shoppers can look for the Hello Kitty and Friends × The Powerpuff Girls SimplyGo EZ-Link charms at selected POPULAR stores across Singapore.

However, do take note that these products are not available at every outlet. ITE outlets are also excluded from this promotion.

Before making a special trip, shoppers are encouraged to contact their preferred POPULAR outlet to check whether the Bubbles and Cinnamoroll designs are available. This can help avoid unnecessary travelling, particularly for those who are hoping to purchase a specific character.

To find a convenient participating outlet, visit the official POPULAR Singapore Store Locator.

The store locator is useful for checking the locations of POPULAR branches around the island, allowing shoppers to plan their visit according to their preferred shopping mall or neighbourhood.

Since availability is limited to selected stores, it is advisable to check early rather than assume that every outlet carries the collection.

How to Use Your SimplyGo EZ-Link Charm

For shoppers purchasing one of these adorable charms for everyday commuting, there is one important detail to remember: each charm comes with zero stored value.

This means the $14.90 purchase price covers the charm itself, but it does not include any transport credit.

Before using it for the first time, owners will need to add value to the charm at a ticketing service kiosk. Once the stored value has been topped up, it can be used at compatible MRT fare gates and bus card readers for public transport journeys.

The process is straightforward and should feel familiar to regular EZ-Link users.

Owners can also link their charms to the SimplyGo app, which provides a convenient way to check their remaining balance and manage top-ups while on the go.

This is particularly useful for commuters who prefer keeping track of their transport spending digitally rather than having to visit a kiosk every time they want to check their balance.

For more information about compatible EZ-Link cards and charms, top-up options and usage instructions, shoppers can refer to the official SimplyGo EZ-Link Cards and Charms Guide.

It is worth reading through the guide before using a newly purchased charm, especially for first-time users who are unfamiliar with how these accessories work.

Why You Should Visit POPULAR for This Character Collaboration

There are several reasons why this release deserves a spot on the shopping list of character merchandise enthusiasts.

Firstly, the crossover brings together two popular entertainment franchises in one collection. Hello Kitty and Friends have a long-standing following among Sanrio fans, while The Powerpuff Girls remain recognisable for their colourful characters and superhero adventures.

Seeing Bubbles and Cinnamoroll exchange their signature looks makes the collection more interesting than ordinary character merchandise. The designs offer something different while still retaining the familiar features that fans love.

Secondly, these charms are not just decorative accessories. Their SimplyGo EZ-Link functionality gives them an everyday purpose, making them a practical purchase for people who regularly take public transport.

Thirdly, the $14.90 price point makes them an approachable purchase for shoppers who want something cute without spending too much. They can also be purchased as gifts for friends, siblings, children or fellow collectors.

Another reason to visit sooner rather than later is the selected-store availability. Since not every POPULAR outlet carries the charms, shoppers who are interested in owning a particular design should check with their preferred branch before visiting.

For collectors, getting both Bubbles and Cinnamoroll could also be a nice way to complete the crossover pair. Their matching concept makes them particularly appealing when displayed together.

A Cute Everyday Accessory Worth Checking Out

The Hello Kitty and Friends × The Powerpuff Girls SimplyGo EZ-Link charm collection is a fun addition to Singapore’s character merchandise scene.

With Bubbles wearing Cinnamoroll’s signature floppy ears and Cinnamoroll receiving a superhero-inspired makeover, both designs offer something charming and different for fans.

At $14.90 each, shoppers can bring home a practical transport accessory that doubles as a cute collectible. Whether they are buying one for personal use, picking up both designs for their collection or searching for an affordable gift, this POPULAR release is worth a look.

Remember to check the participating outlets before heading down, as availability is limited to selected POPULAR stores and excludes ITE outlets. Also, do not forget to top up the charm before using it for your public transport journeys, as it comes without stored value.

If these adorable crossover designs have caught your attention, consider visiting a participating POPULAR store and seeing which character deserves a place on your everyday bag.

Terms and conditions apply.

Promotional/Event Details

Promotion: Hello Kitty and Friends × The Powerpuff Girls SimplyGo EZ-Link Charms Sale

Date: From 14 November 2026 onwards, while stocks last (subject to availability)

Time: During participating POPULAR store operating hours

Venue: Selected POPULAR stores across Singapore (excluding ITE outlets)

Price: $14.90 each

Available Designs:

• Bubbles EZ-Link Charm
• Cinnamoroll EZ-Link Charm

Important Notes:

• Each charm comes with zero stored value.
• Top up before using the charm for public transport.
• Compatible with MRT fare gates and bus readers.
• Can be linked to the SimplyGo app for balance checking and top-ups.
• Availability varies by participating outlet.
• Terms and conditions apply.

POPULAR Store Locator: https://popular.com.sg/pages/store-locator

SimplyGo EZ-Link Cards and Charms Guide: https://simplygo.com.sg/ezlink/ez-link-simplygo-ez-link-cards-charms/