As Singapore’s National Day draws closer, many retailers across the island are preparing to mark the celebration with thoughtful, themed collections and enticing promotions. Among those, BHG Singapore is embracing the festive spirit in a meaningful and stylish way by launching an exclusive promotion that combines local pride with home comfort.
From 14 July 2025 onward, shoppers will be treated to a special campaign by Bellami, a renowned name in luxury bedding. Their SG60 Singapore Heritage Collection is a beautifully crafted tribute to the nation’s iconic landmarks and heritage. This promotion doesn’t just offer stunning bed linen, but also comes with a free gift that adds even more value to the purchase.
Let’s dive into why this is not just another home furnishing deal, but something truly worth exploring.
Celebrating National Day with Style and Substance
This year, Bellami has rolled out the SG60 Singapore Heritage Collection—a luxurious bed linen series that reflects the essence of Singapore’s beauty, progress, and heritage. Woven with TENCEL™ and organic cotton, the collection doesn’t just feel premium, it also carries significance for those who call Singapore home.
The designs are subtle yet symbolic, with motifs featuring Singapore’s beloved national flower—the Vanda Miss Joaquim—alongside prints of instantly recognisable landmarks such as Merlion Park, Gardens by the Bay, and Marina Bay Sands. These elements are tastefully incorporated into the fabric, creating a timeless aesthetic that is both elegant and patriotic.
With Singapore’s 60th birthday being a key milestone, the Bellami SG60 series feels particularly special. It’s not every day that one finds bedding that merges luxury, sustainability, and national pride so seamlessly.
Premium Materials, Thoughtful Craftsmanship
What sets this bed linen collection apart isn’t just its visual appeal. Bellami has paid careful attention to the materials and construction of each piece. Crafted from a blend of TENCEL™ and organic cotton, the bedding offers superior softness, breathability, and durability.
TENCEL™, derived from sustainably sourced wood, is known for its moisture-wicking properties and smooth, cool touch—perfect for Singapore’s tropical climate. Meanwhile, organic cotton ensures the product is gentle on sensitive skin and environmentally friendly. Together, they make a dream combination for anyone who values both comfort and sustainability.
This focus on quality ensures that the SG60 Collection is more than just a seasonal decorative item; it’s a lasting investment in better sleep and refined aesthetics.
A Gift That Complements the Experience
To sweeten the deal, BHG Singapore and Bellami are offering a complimentary lumbar pillow (worth $89) with every bed set purchased from this SG60 Heritage Collection. The pillow, designed to match the elegance and comfort of the bed linen, is both functional and stylish.
Whether used for added back support while reading in bed, or simply as an accent piece, this gift enhances the overall value of the promotion. It’s a practical bonus that shoppers can truly appreciate, especially given the rising demand for ergonomic home essentials.
And with home-centric lifestyles still trending strongly post-pandemic, this extra cushion adds to the comfort and aesthetic of a well-thought-out bedroom setup.
Where to Shop – In-Store and Online Options
Convenience plays a major role in whether promotions are accessible to the average shopper, and BHG Singapore understands this well. The SG60 Heritage Collection is available both at their physical store in BHG Bugis and online via their official website. This dual availability means shoppers can enjoy browsing the collection in person or choose to make their purchase from the comfort of their home.
For those who enjoy touching and feeling fabrics before purchasing, a trip to BHG Bugis is well worth it. The store provides a first-hand experience of the linen’s quality, colour, and design. On the other hand, those who prefer the efficiency of e-commerce can browse the full Bellami range on BHG Singapore’s website.
Here’s the link for easy online access: Shop Bellami SG60 Collection
Limited-Time Offer – Act Before It’s Gone
As with many seasonal or celebratory promotions, this campaign is available for a limited time only, while stocks last. That means if one is considering giving their bedroom a makeover—or looking for a meaningful, elegant National Day gift—this would be an ideal moment to act.
The heritage theme, combined with the luxury fabric and a free gift, makes this one of those promotions that feel both thoughtful and well-curated. With Singapore’s birthday coming up, there’s no better time to invest in home decor that resonates with national pride.
Given the exclusivity of the design and the added value from the free lumbar pillow, shoppers are encouraged to move quickly before their preferred sizes or prints run out.
Why This Promotion Stands Out
There are many reasons to take advantage of this Bellami x BHG Singapore promotion, but let’s summarise a few that truly make it shine:
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Commemorative Value – Celebrate SG60 with a product that captures the spirit of Singapore’s most iconic sites and symbols.
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Premium Comfort – Sleep in style and comfort with a blend of TENCEL™ and organic cotton.
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Sustainable Choice – Support eco-conscious choices with fabrics that are environmentally friendly and skin-safe.
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Functional Freebie – Enjoy a lumbar pillow worth $89 as a gift with purchase, ideal for both back support and decor.
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Convenient Access – Choose between visiting BHG Bugis or shopping online at your own pace.
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Stylish Upgrade – Add a subtle touch of luxury and patriotism to your bedroom setup.
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Perfect Gift Option – This collection also makes an ideal gift for new homeowners, newlyweds, or anyone who values quality bedding.
Whether one is celebrating National Day at home with family, preparing to host relatives, or simply wishing to upgrade their personal space with meaningful décor, this promotion by BHG Singapore ticks all the boxes.
In essence, it’s more than just a sale—it’s a way to embrace homegrown design while indulging in everyday luxury.
Promotional/Event Details:
Date: 14 July 2025 Onward
Time: All Day (While Stocks Last)
Venue:
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BHG Bugis
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