As Singapore celebrates a remarkable 60 years of nationhood, Old Chang Kee is joining in the festivities with a flavour-packed tribute that is bound to stir up both nostalgia and national pride. For those who are always on the lookout for a deal that not only satisfies their appetite but also celebrates local culture, this SG60-themed promotion from Old Chang Kee is an irresistible invitation.
The homegrown snack icon is well-known for its delectable range of puffs and snacks that have become staples in the Singaporean food scene. This time, Old Chang Kee is raising the bar by bringing back a beloved fan-favourite — the Chilli Crab’O — and launching a new promotional combo and home cooking pastes that celebrate the very essence of Singaporean flavours. Whether someone is snacking on the go or planning to cook up something special at home, this promotion truly captures the spirit of the occasion.
The Return of a National Favourite
Old Chang Kee’s Chilli Crab’O puff first made its debut as a limited-time offering, but its popularity was nothing short of overwhelming. It quickly became a favourite, and it’s not hard to see why. Featuring real crab meat and their proprietary chilli crab sauce, this puff delivers the iconic local dish in a grab-and-go format.
To reflect the national spirit, the Chilli Crab’O comes in a red-and-white pastry design that mirrors the Singapore flag — a thoughtful touch that brings a little more festive cheer to every bite. Retailing at just $3 per piece, this snack offers excellent value for money and a taste that’s both rich and authentic. It is available islandwide from 14 July to 10 August 2025 — while stocks last, of course. So if anyone’s looking to enjoy this unique flavour sensation, they might want to grab it before it disappears again.
SG60 Combo: Two Delights in One Bundle
In celebration of SG60, Old Chang Kee is also offering a special combo that foodies will not want to miss. The SG60 bundle includes the Chilli Crab’O puff along with their Soft Shell Crab Tempura with Mantous — both of which are served with that same bold chilli crab sauce. It’s a clever and satisfying pairing, ideal for anyone who enjoys deep, seafood-rich flavours.
This limited-time combo is attractively priced at $6, down from its usual price of $7.50, and it’s available at all Old Chang Kee outlets as well as major food delivery platforms. It’s a practical choice for a quick lunch, afternoon snack, or even a casual dinner — and an opportunity to enjoy some of Singapore’s best-loved flavours without breaking the bank.
Flavours to Bring Home
One of the more exciting additions to the promotion is Old Chang Kee’s new “Taste of Home” paste series. For those who love to recreate Singaporean classics in their own kitchens, these pastes make it easier than ever.
The series includes three signature local flavours: Curry Paste, Laksa Paste, and of course, Chilli Crab Paste — all selling at $5 per packet. Whether preparing a feast for friends or a comforting meal for one, these pastes offer convenience without compromising on taste. They’re available at selected Old Chang Kee and Curry Times outlets, including popular locations like AMK Hub, Westgate, Changi Airport T3 & T4, and Velocity. For people who enjoy cooking or simply want a flavourful shortcut to a taste of home, these are definitely worth picking up.
A National Call: The Chilli Crab Celebration
True to the community-focused spirit of SG60, Old Chang Kee is not stopping at its own menu. They are calling on other F&B brands — from fast food chains to independent cafes — to take part in a national “Chilli Crab Celebration”.
The initiative is more than just a marketing push. It’s a culinary movement that encourages Singaporeans to embrace and celebrate what makes their local food heritage so special. The chilli crab, after all, is a national icon. By bringing this dish into the spotlight during the SG60 period, Old Chang Kee is championing a shared experience that unites people through food.
This collaborative celebration opens up the possibility for a wide variety of interpretations, from fusion dishes to modern takes on chilli crab. Whether people are tasting Old Chang Kee’s version or exploring others inspired by the movement, there’s a growing sense that food can be both personal and communal — and that’s something worth celebrating.
Why Should You Not Miss This Deal?
There’s more to this promotion than just limited-time food. It’s a celebration of identity, community, and culture — all served up in edible form. It’s a rare chance to taste something created specifically for a momentous occasion, and that makes it special.
The Chilli Crab’O puff on its own is a standout — flavourful, generously filled, and packaged in patriotic flair. For just $3, it’s a taste of Singapore’s culinary ingenuity. Add the SG60 combo, and the value becomes even more impressive. Priced at $6, the bundle allows consumers to enjoy two premium snacks in one sitting, complete with the signature chilli crab sauce.
Then there’s the “Taste of Home” paste collection. It gives people the power to cook beloved local dishes at home, without spending hours on prep or compromising on flavour. At $5 per packet, they are perfect for family meals, gatherings, or even gifting to someone who might be missing the taste of home.
All of these offerings contribute to an experience that goes beyond mere consumption — it’s about connection. Whether they are commuting, having lunch at their desk, or preparing a meal for loved ones, Singaporeans now have a chance to mark SG60 with the most flavourful of tributes.
So, if anyone has a soft spot for chilli crab or simply wants to celebrate the nation’s birthday in the tastiest way possible, this is a promotion not to miss. It’s not just food — it’s Singapore in every bite.
Promotional/Event Details:
Date: 14 July – 10 August 2025
Time: During operating hours (varies by outlet)
Venue:
-
All Old Chang Kee outlets islandwide
-
“Taste of Home” pastes available at selected outlets, including:
-
AMK Hub
-
Westgate
-
Changi Airport T3 & T4
-
Velocity
-
-
SG60 Combo also available via major food delivery platforms
EverydayOnSales help brands connect with our community, the largest warehouse sales consumers database in Singapore. Advertise with EverydayOnSales Singapore.