If there’s ever been a time to escape into the soothing and festive embrace of Japanese summer charm without leaving Singapore, this is it. From 14 July to 10 August 2025, Itadakimasu by PARCO invites everyone to celebrate SG60 in a spectacular and culturally rich event—Furin Matsuri: Wind Chimes Festival—happening at Level 3, 100 AM Mall. This unique event blends the beauty of traditional Japanese wind chimes with delightful food offerings and an engaging dine-and-win campaign that promises something enjoyable for everyone.
Located just a 5-minute stroll from Tanjong Pagar MRT (Exit A), this is a destination where visitors can feel a sense of cultural transport. Instead of flying to Japan, the festival brings the charm of Japanese summer right into the heart of Singapore. Think melodic wind chimes, delicious Japanese meals, interactive experiences, and prizes waiting to be won. If that sounds like an unusual but exciting combination, read on—it truly is worth visiting.
A Whimsical Experience with Over 300 Wind Chimes
The main visual and auditory highlight of this event is the impressive display of over 300 furin—traditional Japanese glass wind chimes—hanging gracefully and chiming softly with every breeze at Level 3 of the mall. These wind chimes are known not only for their pleasing sounds but also for their symbolic meaning in Japanese culture. They are believed to ward off evil spirits and bring in good fortune and tranquillity.
This is not just a visual spectacle; it’s an immersive experience. The calming tinkle of glass chimes provides an almost meditative ambiance as shoppers stroll through the space. Whether visiting during lunch, after work, or on a relaxing weekend, the sight and sound of these wind chimes promise to soothe the soul and awaken cultural curiosity.
Dine, Scan & Win – The Joy of Eating and Winning
Adding an interactive twist to the event is the Dine, Scan & Win campaign that runs throughout the festival period. Shoppers who spend a minimum of $50 at any participating Itadakimasu by PARCO restaurant can enjoy a variety of rewards:
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1 Lucky Draw Entry – For every qualifying receipt, participants gain a chance to win exciting prizes. Although the specific prizes have yet to be detailed, PARCO’s past campaigns have included shopping vouchers, exclusive merchandise, and dining experiences.
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Game or DIY Experience Redemption – Depending on the date, customers can either redeem 2 Game Chances or a Furin DIY Painting Experience. This is available only on 19 & 20 July 2025, and it’s on a while-stocks-last basis, which adds a layer of exclusivity to the experience.
The DIY painting segment deserves special mention. Painting one’s own furin wind chime is a rare opportunity, even in Japan, and allows one to take home a tangible memory of the experience. Whether you’re going alone, with friends, or bringing your family, this hands-on activity provides an artistic and cultural connection that extends beyond the usual shopping mall engagement.
Why This Festival Is a Must-Visit
What makes this event special is how it balances tradition, entertainment, and dining in a cohesive celebration. For families, this offers a unique bonding activity where children and adults alike can participate in the DIY sessions or enjoy a festive meal together. For couples or solo visitors, it’s a romantic or reflective setting, perfect for a mid-day break or evening outing.
From a lifestyle and cultural perspective, Furin Matsuri presents a rare window into Japan’s summer aesthetics, without the hassle of booking a flight. It’s a welcome retreat from the typical urban hustle and an invitation to slow down and appreciate simpler joys—like the clinking of wind chimes or a warm bento meal.
Furthermore, this event coincides with Singapore’s SG60 celebrations, giving it a local significance as well. It’s a thoughtful blend of Singapore’s appreciation for multicultural festivals and Japan’s intricate seasonal traditions. Visitors are not only supporting the celebration of cultural harmony but also the local Japanese F&B scene represented at 100 AM Mall.
Where and How to Take Part
The event is hosted at Level 3 of 100 AM Mall, which is part of the Tanjong Pagar commercial district. Easily accessible by public transport, especially the MRT, it’s a convenient venue for working professionals to pop by during lunch breaks or for weekend shoppers seeking an enjoyable outing.
Simply dine at any participating restaurant under the Itadakimasu by PARCO banner and keep the receipt. Make sure your spend totals $50 or more to qualify for the draw and redemption activity. Then, scan the provided QR code (available at the event booth or restaurant counters) to enter the lucky draw and choose your reward redemption option.
Do note that the Furin DIY Painting Experience is only available on 19 & 20 July 2025, and it will be on a while-stocks-last basis. So, early participation is recommended if you’re keen on bringing home your own hand-painted chime.
A Final Word on Why You Shouldn’t Miss This
Events like this don’t happen often, especially ones that blend interactive experiences, cultural immersion, and culinary delights in such an accessible format. For those who value art, tradition, and the joy of discovery, Furin Matsuri offers a refreshing alternative to conventional shopping mall activities.
Moreover, the opportunity to win prizes just by dining is an added bonus—there’s little to lose and plenty to gain. Whether it’s the chance to create something artistic, enjoy a serene moment under a canopy of wind chimes, or simply indulge in good food with family and friends, this festival delivers on all fronts.
It’s also an ideal outing for content creators and Instagram enthusiasts. The beautifully arranged wind chimes make a perfect backdrop for photos, while the Japanese decor adds that extra flair for social media-worthy posts.
If you’re planning to explore something unique in Singapore this July and August, let Furin Matsuri at 100 AM Mall be your go-to destination. Embrace the art of Japanese summer, indulge in delectable Japanese cuisine, and be part of something both visually beautiful and culturally meaningful.
Promotional/Event Details:
Date: 14 July – 10 August 2025
Time: All-day mall hours
Venue: Level 3, 100 AM Mall, 100 Tras Street, Singapore 079027
Nearest MRT: Tanjong Pagar MRT (Exit A), approximately 5 minutes’ walk
Special Activities:
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Furin DIY Painting Experience: Available on 19 & 20 July 2025, while stocks last
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Spend $50 at any participating restaurant to:
• Gain 1 Lucky Draw Entry
• Redeem either 2 Game Chances or 1 DIY Furin Painting (19–20 July only)
More Info: Visit their Facebook Page
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