As the Lunar New Year approaches, Starbucks Singapore is bringing something delightfully charming for fans of collectibles and festive accessories alike. This year, they are launching the Lucky Little Companions Bearista Bag Charms, a series designed to infuse a little bit of joy, luck, and colour into daily life.
These bag charms aren’t just decorative—they’re tiny symbols of the festive spirit, perfect for those who enjoy celebrating traditions in a modern, playful way. Whether clipped onto a handbag, a backpack, or even used as a keychain, the charms are versatile enough to brighten up any item they accompany. For collectors, they also present an exciting opportunity to own exclusive Starbucks merchandise that is both cute and meaningful.
A Festive Trio Inspired by Tradition and Good Fortune
The Lucky Little Companions collection comprises three unique Bearista designs, each carefully inspired by popular festive motifs. Each charm is crafted with thoughtful attention to detail and features vibrant colours, ensuring they stand out whether on a tote, a work bag, or simply displayed as a keepsake.
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Lion Dance Bearista: This design captures the energy and excitement of the traditional lion dance, a staple in Lunar New Year celebrations. The lion dance is widely recognised as a symbol of prosperity, joy, and the chasing away of bad luck, making this charm a particularly auspicious accessory for the season. Its dynamic pose and bright, festive colours make it instantly eye-catching.
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Daruma Bearista: Inspired by the iconic Daruma doll, which represents perseverance, determination, and good fortune, this Bearista is a nod to the values many aspire to during the new year. The charm reminds its owner to set intentions, keep striving towards goals, and embrace the new beginnings that the Lunar New Year brings. Its cheerful expression and traditional red hue are instantly recognisable and bring a touch of cultural significance to any collection.
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Fortune Cat Bearista: Finally, the Fortune Cat Bearista pays homage to the famous maneki-neko, a popular symbol of luck and positive beginnings. This playful charm invites good fortune and adds a whimsical element to the collection. It’s a perfect gift for friends, family, or even as a personal treat to usher in a prosperous year ahead.
Each design has its own personality and charm, making them ideal not just for individual use but also as a small festive set. Fans of collectibles or those who simply appreciate cute accessories will find this trio irresistible.
Practical, Everyday Design
Starbucks has ensured that the Bearista Bag Charms aren’t just visually appealing—they are also highly functional. Each charm comes with a sturdy clasp that allows it to be securely attached to a bag, pouch, or keyring, and just as easily removed when needed. Sized appropriately for everyday carry, these charms are light, portable, and perfectly suited for adding a seasonal touch without feeling cumbersome.
For those who enjoy subtle festive details, these charms offer a balance of charm and practicality. They can accompany a work bag to subtly celebrate the Lunar New Year in an office-friendly manner, or be clipped onto a backpack for a more casual, playful look. In short, they combine aesthetic appeal with usability, making them more than just collectibles—they’re a small but meaningful way to carry the festive spirit wherever one goes.
Pricing and Where to Get Them
The Lucky Little Companions Bearista Bag Charms are priced at S$21.90 each, a reasonable price point for a high-quality, themed accessory. This makes them an accessible collectible for most Starbucks enthusiasts and a small, thoughtful gift for loved ones.
Availability begins on 14 January 2026, with multiple purchase channels:
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Starbucks stores islandwide: Shoppers can visit any Starbucks outlet to pick up the charms in person.
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Online purchase via Starbucks Online Store: Starting at 10am on launch day, collectors can secure their charms without leaving home.
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LazMall and Shopee Mall listings: Go live at 12pm on the same day, offering another convenient option for online shoppers.
Given that Starbucks often produces a limited quantity of collectible items, those interested in completing the set or ensuring they get their preferred charm should plan ahead. It’s likely that some designs may sell out quickly, especially among dedicated collectors or fans who enjoy seasonal merchandise.
Why This is Worth Checking Out
So, why should someone consider getting these charms? There are several compelling reasons:
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A festive way to celebrate: The charms bring traditional symbols of luck and prosperity into daily life. By carrying or gifting one, people can celebrate the Lunar New Year in a subtle yet meaningful way.
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Perfect for gifting: With the Lunar New Year being a time for sharing and generosity, these charms make excellent gifts for friends, colleagues, and family members. Affordable yet thoughtful, they are small gestures that carry significant meaning.
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Collectible appeal: For Starbucks fans, limited-edition items are always exciting. Collectors will appreciate the unique designs and the festive theme, making these charms a must-have addition to any collection.
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Practical design: Beyond their aesthetic value, the charms are made for everyday use. The sturdy clasp and portable size mean they can be clipped onto anything from bags to pouches, adding a personal touch wherever they go.
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A fun way to start the year: With each charm symbolising luck, perseverance, and prosperity, they serve as a small reminder to set positive intentions for the year ahead. It’s a cheerful and light-hearted way to embrace new beginnings.
Starbucks’ Lucky Little Companions Bearista Bag Charms are more than just seasonal accessories—they are a blend of culture, festivity, and modern design. Whether someone is a long-time collector of Starbucks merchandise, or simply looking for a small, festive way to welcome the Lunar New Year, this collection offers charm, meaning, and practicality in equal measure.
The combination of vibrant designs, cultural symbolism, and everyday usability makes these charms an appealing choice for anyone who wants to celebrate the season in style. By planning ahead and securing a charm—or ideally, the full set—fans can ensure they don’t miss out on this limited-edition release.
For anyone in Singapore who enjoys collectibles, seasonal promotions, or simply wants to add a touch of luck and festivity to their daily routine, the Lucky Little Companions Bearista Bag Charms are worth checking out. With the launch taking place on 14 January 2026, there’s no better time to embrace this cheerful, small-scale celebration of the Lunar New Year.
Promotional/Event Details:
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Date: 14 January 2026
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Time: Starbucks Online Store 10am, LazMall & Shopee Mall 12pm, In-store islandwide all day
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Venue: Starbucks stores islandwide, Starbucks Online Store, LazMall, Shopee Mall
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