There are certain moments in the local food and beverage scene when something so fresh and exciting arrives that it almost feels like a mini festival. This is exactly the vibe at MIXUE Singapore right now, as they prepare to launch a brand-new, limited-time treat that promises to be both refreshing and unforgettable. On 14 August 2025, MIXUE’s Bugis outlet will be unveiling their Mulberries Series – a burst of berry magic packed with flavour, texture, and creativity.
If you have been keeping an eye on Singapore’s growing dessert and beverage culture, you will know that MIXUE has a knack for creating innovative drinks and treats that balance sweetness, natural fruitiness, and satisfying texture. This new series is no exception, but it comes with an extra twist: 2.5 times the fruit power. That means more natural goodness, more colour, and more taste in every single sip or bite.
Why This Limited-Time Series is Worth Trying
First of all, mulberries are not something you see every day in mainstream dessert or drink menus here in Singapore. While strawberries, blueberries, and raspberries are often in the spotlight, mulberries bring a deeper, richer berry flavour – one that is sweet yet slightly tangy, with a satisfying juiciness that lingers. It is the sort of fruit that can instantly make a beverage feel special.
By infusing this flavour into their drinks, MIXUE is introducing something unique to the local palate. And because this is a limited launch available only on 14 August 2025, it’s one of those experiences you either catch on the day or miss out entirely. For those who enjoy being among the first to try new flavours and seasonal creations, this is the kind of event worth making time for.
2.5x Fruit Power – What It Really Means
When a brand says their product has “2.5x fruit power”, it isn’t just a marketing catchphrase. This essentially means they have increased the fruit content significantly compared to a standard recipe. In practice, this translates to:
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Richer flavour – Every mouthful delivers an intense berry profile, making it both satisfying and memorable.
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More nutrients – With more real fruit, you’re naturally getting more of the vitamins, antioxidants, and natural goodness mulberries provide.
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Enhanced texture – The fruit pieces or juice become more noticeable, adding a layered, multi-sensory experience.
This isn’t a watered-down fruity drink – it’s a full-bodied, flavour-packed experience designed to delight berry lovers and surprise those who have never tried mulberries before.
“More Ways to Eat Than You Can Imagine”
The promotion tagline teases that there are “more ways to eat than you can imagine”, and this is where MIXUE’s creativity really shines. While full details will be revealed in-store on launch day, it’s safe to say that the Mulberries Series could include variations like fruit teas, icy desserts, smoothies, or even yoghurt-based treats. MIXUE has a history of playing with texture – think chewy toppings, refreshing ice blends, and creamy add-ons – so you can expect the mulberry flavour to be presented in multiple fun formats.
This also means the promotion is not just for drink enthusiasts but for anyone who enjoys experimenting with different textures and dessert styles. You could opt for a lighter, refreshing option if you’re visiting in the middle of a hot afternoon, or something richer and creamier if you’re treating yourself after dinner.
Why Bugis is the Perfect Launch Location
If you’ve been to Bugis, you’ll know it’s a hub of activity – a place where food lovers, shoppers, and tourists naturally converge. The area has a vibrant mix of trendy cafes, street food stalls, and dessert shops, making it an ideal spot for MIXUE to introduce something bold and new.
The Bugis outlet is also easily accessible via public transport, with Bugis MRT station just a short walk away. This makes it convenient for anyone working in the city, students hanging out in the area, or families enjoying a weekend day out.
The Joy of a One-Day-Only Experience
There’s something about limited-time launches that makes them more exciting. Knowing that the Mulberries Series is only available on 14 August 2025 gives the experience a sense of urgency and exclusivity. It’s not just a product you can try “whenever” – it’s something you have to make a plan for.
This approach taps into the growing trend of “experience-based” food enjoyment, where the value lies not just in the flavour but in the story behind it. Being able to say “I tried that special MIXUE mulberry drink on launch day” adds a little extra bragging rights among friends and fellow foodies.
A Great Excuse for a Social Outing
Deals and special launches like this are perfect for gathering a group of friends or colleagues for a mid-week treat. With Bugis offering plenty of dining and shopping options, you could easily turn a quick drink run into a full afternoon of exploring, eating, and relaxing.
Whether you’re a fan of trying new dessert flavours, a loyal MIXUE customer, or someone simply looking for a refreshing pick-me-up in the middle of the day, this launch has all the makings of a fun and flavourful outing.
Tips to Make the Most of This Promotion
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Arrive Early – Since this is a one-day event, it’s possible that certain variations may sell out quickly, especially during peak hours.
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Go With an Open Mind – Try different menu items if they offer multiple mulberry options. You might discover a new favourite.
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Bring Company – Sharing different drinks or desserts lets you sample more of the menu without overindulging.
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Explore the Area – Bugis has plenty to offer in terms of shopping, sightseeing, and street food, so you can make the most of your trip.
Final Thoughts
The MIXUE Mulberries Series launch at Bugis is more than just another drink release – it’s a chance to try something distinctive, enjoy a richer fruit experience, and be part of a one-day-only event that celebrates creativity and flavour. For those who love berry-based treats, this is an opportunity that should not be missed.
From the extra fruit content to the variety of serving styles and the convenient, bustling location, everything about this launch has been designed to deliver maximum enjoyment. If you’re free on 14 August 2025, make your way to Bugis and treat yourself to a little burst of berry magic.
Promotional/Event Details:
Date: 14 August 2025
Time: All day during outlet operating hours
Venue: MIXUE Bugis, Singapore
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