If there’s one thing Singaporeans love, it’s good food—and a good deal. And what better way to celebrate Singapore’s 60th birthday than with a warm, nostalgic nod to one of the nation’s most beloved drinks? Koufu and MILO have teamed up this SG60 season to bring a meaningful yet delightfully simple giveaway to diners all across the island. From 14 April to 13 May 2025, Koufu customers who spend just $10 at selected stalls will be entitled to a free limited edition MILO enamel mug—no strings attached.
This promotion isn’t just a nice bonus to your regular meals; it’s an invitation to celebrate Singapore’s rich culinary culture with a little treat that carries a lot of local charm. Here’s everything worth knowing about this fun, heartfelt campaign—and why you absolutely shouldn’t miss it.
What’s the Deal?
At its heart, this is a celebration of Singapore’s 60 years of nationhood. To mark the occasion, Koufu is partnering with MILO to give away a classic enamel mug, free with a minimum spend. The rules are simple:
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Spend at least $10 in a single transaction
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Make sure your purchase includes at least two MILO drinks
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The transaction must take place at drinks, dim sum, dessert, or fruits stalls at any of the participating Koufu outlets
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Present your same-day receipt at the designated redemption counter to collect your free limited edition MILO enamel mug
There’s no extra charge, no complicated sign-up process, and no redemption app or code needed. Just a straightforward and charming way to reward diners during this national celebration.
Why Should You Make a Trip for This?
Promotions like these aren’t just about the freebie—they’re about the experience. Here’s why this one deserves a spot on your to-do list:
1. A Mug That Sparks Memories
The enamel MILO mug is a truly nostalgic gift. Anyone who grew up in Singapore will remember these sturdy, old-school mugs from kopitiams and hawker stalls. They’re practical, durable, and just the right amount of vintage. Whether you use it for your morning coffee or as a pen holder at your desk, this mug adds a little Singaporean flair to everyday life.
2. No Fuss, No Gimmicks
Too often, promotional giveaways come with layers of fine print. But this one is refreshingly simple. Buy food, include MILO, get a mug. That’s it. There are no loyalty points, no app downloads, and no digital queues to join. It’s first-come, first-served—and as honest as a good hawker meal.
3. Support Local Hawker Culture
By participating, diners aren’t just picking up a freebie—they’re supporting Singapore’s treasured hawker scene. Koufu’s outlets include a variety of local vendors serving beloved favourites like dim sum, fruit bowls, and chilled drinks. Every $10 spent goes toward keeping this vital part of the community thriving.
4. Perfect for Gifts or Collectors
Whether you’re an enamel mug enthusiast or know someone who is, this limited edition version will be a welcome addition to any collection. It’s functional, eye-catching, and rich in cultural value. Even better—it’s not for sale, so the only way to get one is through this special SG60 deal.
Where Can You Redeem This?
The promotion is available at selected Koufu outlets islandwide. Redemptions can only be made at the following participating locations:
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Koufu @ Toa Payoh 500
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Koufu @ Eastlink (Tampines Central)
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Koufu @ Enterprise One (Kaki Bukit)
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Koufu @ Le Quest (Bukit Batok)
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Koufu @ Plantation Plaza
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Koufu @ Sun Plaza (Sembawang)
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Koufu @ Tampines Mart
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Koufu @ V Hotel Lavender
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Koufu @ 399 Taman Jurong Shopping Centre
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Koufu @ Woodlands Height
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Koufu @ West Mall (Bukit Batok Central)
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Koufu @ Wisteria (Yishun Ring Road)
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Koufu @ West Plaza (Pasir Ris Street 72)
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Koufu @ Canberra Road (Sembawang Mart)
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Koufu @ Hougang Rivercourt
Tip: Head down early in the day, especially if you’re visiting a busy location. Stocks may vary by outlet and could run out quickly depending on daily demand.
Questions People Might Ask
Can I get more than one mug in a day?
Yes—but you’ll need multiple receipts with separate qualifying purchases. One receipt equals one mug.
Are all stalls in Koufu eligible?
No. Only selected drinks, dim sum, desserts, and fruits stalls at the participating outlets qualify.
Can I buy anything as long as it includes MILO?
You need to include at least two MILO drinks in your total $10 spend. The rest of the items can be anything from the eligible stalls.
Can I redeem the mug tomorrow if I forgot to collect it today?
No. Redemptions are valid only on the same day of purchase.
What if the mugs run out at my outlet?
Unfortunately, redemptions are only valid while stocks last. They’re not restocked daily, so once they’re gone, they’re gone.
Can I just buy the mug?
Nope. These enamel mugs are exclusively available through this promotion and are not for sale.
Final Thoughts – Celebrate SG60 with Nostalgia and a Great Deal
There’s something heart-warming about promotions that bring together food, nostalgia, and national pride. Koufu and MILO have done just that with this SG60 campaign. It’s a straightforward deal that rewards diners for enjoying the food they already love, while offering a memento that feels uniquely Singaporean.
Whether you’re heading out with family for a meal, grabbing a quick lunch near your workplace, or treating yourself after a long day, consider swinging by a participating Koufu outlet. Spend a little, sip a MILO (or two), and take home a mug that tells a story.
Don’t forget—the offer ends on 13 May 2025, and once the enamel mugs are gone, they’re gone for good.
More details can be found here: https://www.koufu.com.sg
Promotional/Event Details:
Date: 14 April–13 May 2025
Time: All day, while stocks last
Venue: Participating Koufu outlets across Singapore
Participating locations include Toa Payoh 500, Eastlink Tampines, Enterprise One Kaki Bukit, Le Quest Bukit Batok, Plantation Plaza, Sun Plaza Sembawang, Tampines Mart, V Hotel Lavender, Taman Jurong Shopping Centre, Woodlands Height, West Mall Bukit Batok Central, Wisteria Yishun Ring Road, West Plaza Pasir Ris, Canberra Road Sembawang Mart, and Hougang Rivercourt.
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