Korean snacks and pantry items have steadily grown in popularity across Singapore over the past few years, and it is not difficult to see why. From crunchy seaweed snacks to sweet rice-based treats and indulgent cookies, these imported favourites have found their way into everyday households, school snack boxes, office drawers, and late-night cravings.
This time, Giant Singapore has rolled out a special collaboration featuring NO BRAND, offering shoppers a chance to enjoy well-loved Korean snacks at significantly reduced prices. Running from 14 May to 27 May 2026, this promotion is positioned as “Great Taste, Great Price,” and it certainly lives up to that promise with discounts reaching up to 30% off on selected items.
For anyone who enjoys stocking up on pantry essentials or simply loves trying new imported snacks without paying premium prices, this is one of those supermarket deals worth paying attention to.
A closer look at what makes this promotion appealing
Supermarket promotions come and go every week, but what makes this particular campaign stand out is the combination of variety and affordability. NO BRAND is already known in many Asian markets for offering quality products at budget-friendly pricing, and this Giant promotion pushes those savings even further.
Instead of offering just a handful of discounted items, the promotion covers a wide range of snacks and pantry staples. This means shoppers can build a more complete snack selection rather than picking up just one or two items.
There is also a strong appeal for families and office workers who tend to buy snacks in bulk. With bundled offers such as “any 2 for $6,” the savings become more noticeable over time, especially for regular snack consumption.
Featured deals that stand out
One of the most talked-about items in this promotion is the Seaweed with Sesame Oil / Perilla Oil (16s/80g), priced at $8, down from $11.50. That represents a saving of $3.50 or 30% off, which is one of the highest discount rates in this campaign. Seaweed snacks are often a staple for many households, and this deal makes it easier to stock up without stretching the grocery budget.
Another attractive bundle is the Injeolmi Snack and Sweet Honey Sesame Twist Snack (130g/200g), where shoppers can enjoy any 2 for $6, compared to the usual $7.80. This type of chewy, sweet snack is especially popular for tea-time breaks or casual snacking, making it a practical choice for families.
For those who prefer something more crunchy, the Crispy Roll 21 Grains (220g) is available at $4.95, reduced from $6. This snack is often chosen for its lighter texture and grain-based composition, making it a slightly less indulgent option for everyday munching.
The promotion also includes Mini Protein Bar Assorted (300g/224g) priced at $5.90, down from $7. Protein-based snacks like this have been gaining traction among working adults who want something quick yet filling during busy schedules.
Finally, those with a sweet tooth may be drawn to the Sweet Chocochip Cookies (400g) at $6.50, reduced from $7.50. This is the kind of pantry item that rarely lasts long at home, especially when shared among family members.
Why this promotion is worth the trip
Grocery promotions in Singapore often require some planning, especially when dealing with multiple store locations. However, this NO BRAND campaign is widely available across a large number of Giant outlets, making it more accessible than many limited-store deals.
Participating locations include major outlets such as Tampines Hypermarket, IMM, Jurong West, Woodlands Mart, Ang Mo Kio, Bedok, Bukit Batok, Choa Chu Kang, Hougang Green, Pasir Ris, Serangoon Central, Simei MRT, Yishun, and many more neighbourhood stores islandwide.
This wide coverage means shoppers do not need to travel far just to take advantage of the discounts. It becomes convenient to incorporate a quick grocery run into daily routines, whether after work, during weekend errands, or while shopping at nearby malls.
Another reason this promotion stands out is timing. Running for nearly two weeks, it gives shoppers enough flexibility to plan their purchases. However, popular items are likely to sell out quickly, especially the more heavily discounted seaweed snacks and bundle deals.
Smart shopping strategy for this promotion
For those planning to maximise savings, it is worth approaching this promotion with a simple strategy. First, it is advisable to prioritise bundle deals such as “any 2 for $6,” as these typically offer better value compared to single-item discounts.
Second, stocking up on non-perishable items such as snacks, cookies, and protein bars can help extend the value of each grocery trip. Since these items have longer shelf life, they can be stored for later consumption without concern.
Third, visiting earlier in the promotion period may increase the chances of finding a full range of stock. As with most supermarket promotions, high-demand items tend to be cleared out faster, especially in busy neighbourhood outlets.
A good opportunity for everyday savings
In a time where grocery prices continue to fluctuate, small savings on everyday items can add up significantly over the course of a month. While each individual discount may seem modest, combining multiple items at promotional prices can result in noticeable overall savings.
This is especially relevant for households that regularly purchase snacks for children, office workers, or shared family consumption. Instead of buying at standard retail prices, taking advantage of these promotional windows can help stretch the monthly grocery budget further.
Beyond savings, there is also the simple enjoyment factor. Korean snacks bring a different flavour profile compared to typical local or Western snacks, offering variety that keeps snack time more interesting.
Final thoughts
The Giant NO BRAND Promotion is a straightforward but valuable opportunity for shoppers in Singapore looking to enjoy imported Korean snacks at reduced prices. With discounts of up to 30%, bundle deals, and widespread store availability, it is a promotion that caters well to both casual shoppers and regular snack buyers.
While it may not be a flashy or heavily marketed event, it is precisely these kinds of practical supermarket deals that often deliver the most value in everyday life. The key is timing, awareness, and a willingness to explore different products beyond the usual purchases.
For those who enjoy discovering new snacks or simply want to reduce grocery spending without compromising on taste, this promotion is worth a visit before it ends on 27 May 2026.
Promotional/Event Details
Date: 14–27 May 2026
Time: During Giant store operating hours
Venue: Participating Giant Singapore outlets (including Tampines Hypermarket, IMM, Jurong West, Woodlands Mart, Ang Mo Kio, Bedok, Bukit Batok, Choa Chu Kang, Hougang Green, Pasir Ris, Serangoon Central, Simei MRT, Yishun, and selected neighbourhood stores islandwide)
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