For anyone planning a grocery run this week, the seafood section at Prime Supermarket is worth a closer look. Prime Supermarket is currently running a seafood promotion with a selection of frozen and ready-to-cook seafood products available at special prices. The promotion is a useful opportunity for households in Singapore to pick up seafood favourites for everyday meals without having to spend too much on each grocery trip.

Seafood can sometimes feel like one of the more expensive parts of a weekly grocery bill, particularly when buying premium fish such as cod or salmon. That is why promotions like this can be worth keeping an eye on. Instead of buying seafood only when there is a special occasion, shoppers can take advantage of the reduced prices to stock up on suitable products for home cooking.

The current Prime Supermarket seafood promotion features several products across different categories, so there is something for different types of meals. Whether the plan is to prepare a simple weekday dinner, make a seafood-based family meal or keep a few frozen items ready for those evenings when cooking time is limited, these offers could make the grocery trip a little more worthwhile.

One of the deals to look out for is the SEE UMAMI Shrimp Paste, available in Original or Chunky variants. The promotion offers three packs for $8.90, making it a practical choice for households that regularly use shrimp paste when preparing dishes. It can be handy to have in the kitchen for adding extra flavour to home-cooked recipes, particularly when a small amount of seasoning can make a noticeable difference to a dish.

Those who enjoy shellfish can also check out the EMERALD Boiled Whole White Clams. The 500g packs are available at $7.90 for two packs under the promotion. Having boiled clams in the freezer can be convenient for preparing seafood dishes without having to start from scratch, especially when putting together a quick meal after work.

For shoppers looking for something a little more premium, the PRIME CHOICE Cod Fish Steak is another item worth considering. The air-flown cod fish steak comes in a 500g pack priced at $32.80. Cod is often chosen for its mild flavour and versatility, making it suitable for a variety of cooking methods. It can be pan-fried, baked or prepared with simple seasonings for a meal that does not require an overly complicated recipe.

Salmon lovers can turn their attention to the TWINFISH Frozen Salmon Portion. The 300g pack is priced at $10.90 during the promotion. Salmon is one of those seafood staples that can easily fit into a busy household’s meal plan. A portion can be cooked with rice, vegetables, noodles or a simple salad, giving shoppers plenty of flexibility when deciding what to prepare.

Another product included in the promotion is SEACO Cut Sea Cucumber, with a 450g pack going for $11.90. Sea cucumber is a familiar ingredient in many Chinese-style dishes and can be useful for anyone looking to prepare something different at home. For households that enjoy making more elaborate dishes during weekends or family gatherings, this could be one of the more interesting products to pick up while the promotional price is available.

There is also a deal on SEACO Snow Crab Flavoured Legs. The 300g packs are available at $9.95 for two packs. This is another option worth considering for seafood fans who want something convenient to keep in the freezer. The flavoured crab legs can be incorporated into meals or served as part of a larger spread, depending on how shoppers prefer to prepare them.

What makes the promotion more interesting is that the featured seafood selection covers more than just one type of product. Shoppers can choose between fish, shellfish, seafood ingredients and convenient frozen options depending on their household needs. This means a grocery trip does not necessarily have to be centred around one particular meal. Instead, several promotional items can be picked up and used across different meals during the week.

The seafood promotion is available until 20 August 2026, so there is still some time to visit a Prime Supermarket outlet and check what is available. However, shoppers should remember that promotional products are subject to availability, and not every outlet may carry exactly the same product variants. For that reason, it is better to check the seafood section during the grocery trip rather than assuming every item will be available at every location.

Another reason to make a visit is the possibility of finding additional weekly specials. Prime Supermarket advises shoppers to check in-store regularly for special prices on featured items of the week. This can be useful for bargain hunters who enjoy comparing prices and planning meals around what happens to be on offer.

There is also a practical advantage to buying seafood during a promotion. Rather than paying the usual price later, shoppers can potentially save by purchasing suitable frozen products while the special pricing is available. Of course, there is no need to buy more than can realistically be used. The best bargains are the ones that fit into the household’s normal grocery routine.

For families, these seafood deals could also help add more variety to home-cooked meals. Having salmon, cod, clams or other seafood products available in the freezer gives households more options when the usual chicken, pork or vegetable dishes start to feel repetitive. A simple seafood dinner can also be prepared without requiring a long list of ingredients.

The promotion may appeal particularly to shoppers who already have a grocery trip planned. Instead of making a separate journey just for one product, they can check the seafood section while picking up their regular groceries. If the promotional items fit their meal plans, the trip could become an opportunity to save on products they would have bought anyway.

Before heading down, it is worth remembering that the listed prices are correct at the time of publication and may be subject to change. Product availability and variants can differ between stores, while all promotional offers are valid only while stocks last. Shoppers should therefore check the price and promotional conditions in-store before making a purchase.

Overall, the Prime Supermarket seafood promotion is worth considering for Singapore households that enjoy seafood and want to keep grocery spending under control. With deals covering shrimp paste, clams, cod fish, salmon, sea cucumber and snow crab flavoured legs, there is a reasonable selection to browse.

For anyone already planning a supermarket visit, this is a good time to take a few extra minutes to explore the seafood section. A well-timed grocery purchase can mean having several convenient meal options ready at home while making the most of the promotional prices. With the offer ending on 20 August 2026 and stocks subject to availability, shoppers who see something suitable may want to pick it up rather than waiting until the last minute.

Promotional/Event Details

Date: Now till 20 August 2026
Time: During individual Prime Supermarket outlet operating hours
Venue: Prime Supermarket outlets across Singapore

Promotion: Seafood Promotion
Featured Deals: SEE UMAMI Shrimp Paste 3 packs at $8.90; EMERALD Boiled Whole White Clams 500g, 2 packs at $7.90; PRIME CHOICE Cod Fish Steak 500g at $32.80; TWINFISH Frozen Salmon Portion 300g at $10.90; SEACO Cut Sea Cucumber 450g at $11.90; SEACO Snow Crab Flavoured Legs 300g, 2 packs at $9.95
Terms: Offers are valid while stocks last. Product variants may differ between stores. Prices are subject to change, so shoppers should check in-store for the latest information.