There’s just something irresistible about a good tart – that flaky crust, the luscious filling, and that delightful bite-sized satisfaction that leaves people wanting more. Now imagine being able to mix and match a box of those indulgent treats, all while enjoying a 20% discount. Sounds tempting? Then this is a sale that dessert lovers across Singapore would not want to miss.
Rachelrax Cakes, the brand that has won hearts through their gorgeously handcrafted pastries and desserts, is back with a long-awaited pop-up, and this time it’s happening at Square 2 Novena. Happening over two days, from 14 to 15 July 2025, this sweet affair is bringing a generous 20% off all mini tarts – the kind of bite-sized luxury that doesn’t come by every day.
But that’s not all. For those who might not be able to make it down in person or simply prefer enjoying their tarts at home, Rachelrax Cakes is also offering a limited-time $5 promo delivery to selected neighbourhoods. That’s right – if you’re residing in Balestier, Novena, Newton, Toa Payoh or Whampoa, you’ll be eligible for the $5 flat-rate delivery, as long as you meet the minimum order of 16 pieces.
Why Dessert Lovers Should Not Miss This Deal
For fans of quality pastries, Rachelrax Cakes has always stood out for their commitment to freshness, flavour, and aesthetics. Their mini tarts aren’t just sweet treats – they’re little works of art. Each tart is crafted with precision and packed with flavour, featuring classic favourites as well as innovative surprises. Whether it’s velvety chocolate ganache, silky lemon curd, or exotic fruit blends, there’s always something that hits the right notes.
What makes this pop-up especially exciting is the mix-and-match option. Unlike the usual pre-set boxes, this event gives people the freedom to curate a box that suits their preferences. Prefer more fruit-based tarts? Or leaning towards chocolate-heavy indulgence? No problem. It’s an opportunity to create a personalised dessert experience at a fraction of the regular price.
This flexibility makes it perfect for all sorts of occasions – from casual tea time with friends to something special for the weekend. They also make beautiful gifts, especially when presented in their elegant packaging. And with the 20% discount, there’s really no excuse not to treat oneself (and perhaps someone else) to something sweet.
What to Expect at the Pop-Up
The event is set to take place at Square 2 Novena, a strategic location with easy access for those working or living around central Singapore. The team behind Rachelrax Cakes is known for their attention to detail, so visitors can expect a visually pleasing and well-organised booth, making it easy to view, choose, and purchase their favourite mini tarts.
There’s likely to be a range of flavours on display, including popular ones that have made appearances in past events. And with such a wide variety, it’s also a fantastic way for new customers to explore the brand without having to commit to full-sized versions. Trying a smaller portion before going all in is perfect for the cautious sweet tooth.
Also, considering how limited their pop-up appearances are, these events tend to draw in loyal fans who’ve been patiently waiting for the next outing. So if you’re keen on securing a good variety, it’s worth heading down early or placing a pre-order if that option is available. It would be a shame to miss out due to sold-out favourites.
Delivery Made Affordable and Convenient
Another highlight of this promotion is the $5 delivery service. While delivery costs across the island can vary widely and often discourage smaller orders, Rachelrax Cakes is making it easier for those nearby to indulge without having to make the journey.
The delivery areas – Balestier, Novena, Newton, Toa Payoh, and Whampoa – are well within reach of their store, and that means the tarts will arrive fresh and ready to enjoy. With a minimum order of just 16 pieces, it’s a reasonable threshold that suits group sharing, family treats, or even a personal dessert binge. The savings in transport and time, coupled with the promotional discount, make this a genuinely good value.
Perfect for Gifting or Sharing
It’s also worth noting that mini tarts make incredibly thoughtful gifts. Whether it’s a simple gesture for a friend, a surprise for someone at work, or even a thank-you gift for a neighbour, a box of artisanal mini tarts speaks volumes. They offer just the right amount of indulgence without being overwhelming, and their elegant presentation makes them a delight to receive.
Given the mix-and-match feature, gifting becomes even more meaningful – one can tailor the flavours to suit the recipient’s tastes. And since the promotion is only running for two days, there’s a nice sense of exclusivity that adds to the charm.
A Brand Worth Supporting
Rachelrax Cakes is more than just a bakery. They’ve grown their business through sheer dedication to craft, quality, and service. As a homegrown Singaporean brand, they represent the kind of small business that deserves support – especially during events like these that give them a chance to showcase what they do best.
Participating in this sale is not only a chance to enjoy a good deal but also a way to support local entrepreneurship. With every box purchased, customers contribute to the continued growth of a passionate team who genuinely love what they do.
So if you’re in or around Square 2 Novena this 14-15 July 2025, pop by the Rachelrax Cakes booth and grab yourself a box or two. Whether you’re a first-time taster or a returning fan, this is one sweet deal that truly satisfies.
Promotional/Event Details:
Date: 14-15 July 2025
Time: During operational hours at Square 2 Novena
Venue: Square 2 Novena & Rachelrax Cakes, 12 Lim Tua Tow Rd, Singapore 547735
Promotion Details:
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20% off mini tarts at the Square 2 Novena pop-up
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Mix-and-match your own tart box
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$5 promo delivery to Balestier, Novena, Newton, Toa Payoh & Whampoa (Minimum 16 pieces required for delivery)

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