Father’s Day is fast approaching, and for many in Singapore, finding the right way to celebrate can be a tricky balance of meaningful and memorable. But what if the answer lies in one of Singapore’s most beloved homegrown brands—Bee Cheng Hiang? Known for their delicious traditional Bakkwa and heritage snacks, they are now rolling out a Father’s Day special promotion that’s not just thoughtful, but wonderfully flavourful too.
From 13 June 2025 onwards, Bee Cheng Hiang is offering a series of limited-time promotions that make gift-giving both affordable and indulgent. Whether one is planning to pamper Dad or simply wants to stock up on favourites for the household, this promotion is a delicious excuse to head down to their stores island-wide or shop online.
Let’s dive into the details and explore why this year’s Father’s Day just got a whole lot tastier.
Why Shoppers Shouldn’t Miss This Deal
First and foremost, this is more than just a typical discount. Bee Cheng Hiang’s Father’s Day promotion is carefully designed to give back in value, flavour, and heritage. It’s a chance to take part in a longstanding local tradition while enjoying major savings.
Here’s what makes the promotion so tempting:
1. Bakkwa Blowout – Golden Coin Slices at a Steal
One of the standout highlights of this year’s promotion is the Golden Coin Bakkwa Blowout. These tender, juicy slices are a favourite among regulars, and for good reason. Packed with flavour and made with premium ingredients, they normally retail at $22.50 per 300g. But now, shoppers can get them at just $18.80 per 300g—a significant markdown that’s hard to ignore.
Golden Coin slices are rich, smoky, and the perfect fusion of sweet and savoury. They’re a nostalgic bite for many and a culinary treat for all. Whether they’re served up as part of a Father’s Day meal or simply enjoyed as an indulgent snack, the value here is undeniable.
2. Buy 1 Get 1 Free – Crispy Chicken Roll & Golden Floss Roll
Next up is the Buy 1 Get 1 Free offer, which includes Crispy Chicken Roll and Golden Floss Roll. These snackable delights are both savoury and satisfying, making them excellent as light nibbles or even as thoughtful gifts.
The best part? Customers can mix and match. If Dad prefers the crispy crunch of a Chicken Roll and someone else in the family loves the fluffy richness of a Floss Roll, there’s no need to choose. Grab one, get another free, and enjoy the best of both worlds.
It’s a value-for-money deal that goes beyond savings—it invites sharing and variety.
3. Spend & Score Gifts – Free Snacks with Minimum Spend
Nothing completes a festive promotion like free gifts, and Bee Cheng Hiang is rewarding loyal customers with just that.
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Spend $60, and receive FREE Bakkwa Bites, perfect for on-the-go snacking or lunchbox fillers.
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Spend $88, and receive a pack of Golden Salted Biscuits worth $14. These biscuits are a subtle nod to tradition, made with fine ingredients and great as tea-time treats.
What’s more, these rewards are stackable with the other offers, meaning it’s possible to walk away with discounted Bakkwa, buy-one-get-one-free snacks, and complimentary goodies—all in one visit.
Why It’s Worth Making the Trip or Ordering Online
With all the ongoing offers, this is the perfect time to support local and bring home premium snacks without breaking the bank. Bee Cheng Hiang’s reputation precedes them—they’re a name synonymous with quality, consistency, and that distinctive charcoal-roasted flavour.
For those who are planning to gather with loved ones this Father’s Day, these Bakkwa slices and treats make a wonderful centrepiece. They’re also ideal as last-minute gifts. And let’s face it—Dads love snacks just as much as the next person. It’s a thoughtful and universally appreciated way to say thank you.
Whether customers prefer to shop in-store or online, Bee Cheng Hiang makes it easy. The same deals apply island-wide and are also available via their official channels. Their outlets are conveniently located across Singapore, from neighbourhoods like Toa Payoh and Bedok to premium shopping areas like Orchard Road. That means no matter where one is based, grabbing these offers doesn’t involve a long commute or complicated arrangements.
The online shopping platform is equally user-friendly, with easy checkout and delivery options. That means one can still snag these deals even if staying indoors for a quieter celebration.
Limited-Time Nature Adds Urgency
The only catch? These promotions won’t be around forever. Starting from 13 June 2025, Bee Cheng Hiang is running this as a limited-time Father’s Day campaign, and there’s no confirmed end date announced publicly yet. But going by past promotions, such offers usually wrap up shortly after Father’s Day.
If past years are anything to go by, stocks can run out fast—especially for popular items like Golden Coin Bakkwa and their gift-worthy snacks. So, it’s wise not to wait until the last minute.
More than Just a Promotion – A Cultural Delight
One of the best things about this promotion is that it allows customers to revisit a beloved Singaporean brand and enjoy quality snacks that carry a touch of nostalgia. Bee Cheng Hiang has been part of Singapore’s food heritage for decades. Their Bakkwa, handmade and flame-grilled, is more than just a snack—it’s a cultural icon.
In a sea of commercialised Father’s Day products, this promotion feels refreshingly authentic. It’s an invitation to honour Dad through flavour, familiarity, and food that carries real heart.
Final Thoughts
Father’s Day is often about gestures that feel heartfelt yet simple. Bee Cheng Hiang’s promotion ticks both boxes. It’s easy to participate in, packed with value, and centred around food that feels personal and celebratory.
So whether the aim is to surprise Dad, stock up on nostalgic favourites, or simply indulge in some top-quality Bakkwa, this is a promotion that offers flavour and sentiment in equal measure.
Pop into any Bee Cheng Hiang outlet or visit them online and enjoy the taste of tradition with a generous side of savings. But don’t delay—like all good things, this too is only around for a short time.
Promotional/Event Details:
Date: 13 June 2025 Onward
Time: Store operating hours (varies by location)
Venue: All Bee Cheng Hiang outlets in Singapore & Online
Promotion Highlights:
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Golden Coin Bakkwa at $18.80/300g (U.P. $22.50)
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Buy 1 Get 1 Free on Crispy Chicken Roll & Golden Floss Roll
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Spend $60: Free Bakkwa Bites
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Spend $88: Free Golden Salted Biscuits worth $14
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