Collectible transport cards have always been a favourite among commuters and fans of unique Singapore-themed souvenirs, and this latest release is certainly one that many people will not want to miss. SimplyGo Singapore has officially introduced the brand-new Kuromi & Merlion EZ-Link card, bringing together one of Sanrio’s most popular characters with Singapore’s iconic national symbol in a charming and eye-catching design.
Available from 13 July 2026 onwards, this limited-edition EZ-Link card is expected to become a popular item among collectors, Sanrio enthusiasts and anyone looking to brighten up their daily commute. With an affordable selling price of only $10, buyers will also receive $5 stored value already loaded onto the card, making it not only a collectible but also something practical for everyday use.
Unlike many novelty items that simply sit on a shelf, this EZ-Link card is designed to be used every day. Whether travelling on the MRT, boarding buses or paying for purchases at participating merchants, cardholders can enjoy using this stylish collectible while carrying a little bit of fun wherever they go.
The collaboration between Kuromi and the Merlion creates a design that perfectly blends international pop culture with Singapore’s local identity. Kuromi has built a huge fan base over the years thanks to her cheeky personality, while the Merlion continues to represent Singapore both locally and internationally. Bringing these two icons together results in a collectible that appeals to both locals and visitors alike.
One of the best parts about this promotion is its value. For just $10, buyers are effectively paying only $5 for the exclusive card design, since the remaining $5 comes as stored travel value already credited to the EZ-Link card. That makes it an affordable purchase whether someone intends to use it immediately or keep it safely as part of their collection.
The cards are being released progressively through SimplyGo vending machines located across selected MRT stations and bus interchanges throughout Singapore. This means availability may vary depending on location and stock levels, so those hoping to secure one should consider visiting their nearest participating vending machine sooner rather than later.
SimplyGo has made it convenient for commuters by placing these vending machines at transport hubs that many people already pass through during their daily routines. Instead of making a special trip to a particular retail outlet, many commuters can simply stop by a vending machine before or after work, while changing trains or waiting for their bus.
To help customers locate participating vending machines, SimplyGo has also provided a complete list of vending machine locations through the following link:
https://bit.ly/SimplyGovendingmachine
Checking the list before heading out can help save time and improve the chances of finding available stock.
Limited-edition EZ-Link cards have developed a loyal following over the years. Many previous collaborations have sold out quickly once collectors and fans discovered them, especially when popular characters or exclusive artwork were involved. Because this Kuromi & Merlion edition combines both a globally recognised Sanrio character and one of Singapore’s most famous national symbols, demand is expected to be strong.
Collectors often appreciate these special editions because they capture a specific collaboration that may never be reproduced again. Once stocks are exhausted, they can become difficult to obtain except through resale markets, where prices sometimes increase significantly. Purchasing directly during the official launch period allows buyers to enjoy the original retail price without paying inflated collector premiums later.
For parents, this promotion also offers a fun way to introduce children to using public transport responsibly. A colourful and attractive EZ-Link card may encourage younger commuters to take greater care of their belongings while adding a little excitement to their daily school journeys.
Visitors to Singapore may also find this collectible particularly appealing. Rather than purchasing a traditional souvenir, they can take home something that is both uniquely Singaporean and genuinely useful throughout their stay. The combination of Kuromi and the Merlion makes for a memorable keepsake that represents both local culture and international character design.
Existing Sanrio fans will likely appreciate the quality of the artwork featured on the card. Kuromi continues to remain one of the franchise’s most recognisable characters, and special collaborations like this are often released in limited quantities. Owning one provides another enjoyable addition to any Sanrio collection.
For commuters who regularly use SimplyGo services, replacing an older travel card with this fresh design can make everyday travel slightly more enjoyable. Something as simple as tapping through MRT gantries or boarding buses becomes a little more personal when using a card that reflects individual interests and personality.
As always, interested buyers should remember that availability is subject to stock. Since the cards are being released progressively across different vending machines, some locations may receive stock earlier than others. Those unable to find one immediately may wish to check another nearby participating location.
SimplyGo has also stated that standard terms and conditions apply, and the promotion will continue while stocks last. Waiting too long may mean missing the opportunity altogether, particularly if collectors begin purchasing multiple cards.
Anyone planning to purchase one can also find additional information through the official SimplyGo Facebook announcement here:
https://www.facebook.com/reel/872895068812518
Overall, this is one of those affordable promotions that combines practicality with collectability. Instead of spending money on an item that serves only as decoration, buyers receive a fully functional EZ-Link card complete with stored travel value already included. At the same time, they also gain a limited-edition design that celebrates both Singapore and one of Sanrio’s most beloved characters.
Whether someone is a Kuromi fan, a passionate collector, a daily commuter, or simply enjoys finding unique Singapore exclusives, this promotion is certainly worth checking out. At just $10, it represents excellent value and offers something that may not remain available for long.
Those interested should visit their nearest participating SimplyGo vending machine from 13 July 2026 onwards, check stock availability, and secure their Kuromi & Merlion EZ-Link card before this charming collectible disappears.
For vending machine locations, visit:
https://bit.ly/SimplyGovendingmachine
Official announcement:
https://www.facebook.com/reel/872895068812518
Promotional/Event Details
Promotion: SimplyGo Singapore Kuromi & Merlion EZ-Link Card Promotion
Date: 13 July 2026 Onwards (While Stocks Last)
Time: During MRT Station and Bus Interchange Operating Hours
Venue: SimplyGo Vending Machines located at participating MRT Stations and Bus Interchanges across Singapore
Price: $10 per EZ-Link Card (Includes $5 Stored Value)
Vending Machine Locations: https://bit.ly/SimplyGovendingmachine
Official Source: https://www.facebook.com/reel/872895068812518
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