Finding a good bargain does not always mean having to wait for a major shopping festival. Sometimes, the better opportunities appear when selected brands put their products on clearance, giving shoppers the chance to pick up quality items at prices that are considerably lower than usual. For those who enjoy fashion, lifestyle products or simply like hunting for a worthwhile deal, FJ Benjamin has something interesting lined up at BHG Bugis.

From 13 August 2026 onwards, FJ Benjamin is bringing savings of up to 90% off selected items across ezpz, Superdry and Cole Haan New York at BHG Bugis, Level 1. The promotion offers a chance to browse a curated selection of lifestyle essentials and branded products while stocks last.

For bargain hunters, the biggest attraction is naturally the headline discount. Getting up to 90% off selected products can make a substantial difference, particularly when the items come from established international brands. Instead of paying full price for something that has caught their eye, shoppers may find selected pieces marked down to much more approachable prices.

FJ Benjamin is a major brand management and retail group with a portfolio that includes lifestyle and fashion names such as Cole Haan, ezpz and Superdry. That makes this clearance-style promotion worth a closer look for shoppers who prefer recognised brands rather than simply choosing the cheapest products available.

Up to 90% Off Selected Favourites

The promotion brings together three names that appeal to rather different shopping needs.

Superdry is likely to attract those looking for casual fashion with a distinctive look. The brand is known for combining Japanese-inspired imagery, vintage American sportswear influences and British styling, with its collections covering casual clothing and other lifestyle pieces.

A deep discount could be particularly useful for shoppers who have been waiting for the right opportunity to refresh their casual wardrobe. Rather than buying several items simply because they are cheap, shoppers can concentrate on pieces that they are actually likely to wear regularly. A well-priced jacket, top or other everyday item can be a much better bargain when it becomes part of their normal wardrobe rotation.

Then there is Cole Haan, a name better known for footwear, leather goods and fashion accessories. For anyone who has been keeping an eye on premium shoes or accessories but has always felt that the normal price was a little difficult to justify, a clearance promotion is a good reason to take another look.

The third name, ezpz, takes the promotion into a different area altogether. The brand specialises in developmental mealtime products designed for babies and toddlers, including products intended to make self-feeding more manageable and less messy. Parents, relatives and friends searching for practical baby-related gifts may therefore want to browse this section as well.

This variety is one of the reasons the event is more interesting than an ordinary clothing sale. There is a chance to discover something for different members of the household rather than focusing on just one category.

Why a Discount of Up to 90% Is Worth Checking

The phrase “up to 90% off” should always be approached sensibly. It does not mean every product at the event will be discounted by 90%, and shoppers should expect the largest reductions to apply to selected items.

That said, even a smaller discount can become worthwhile when the original product comes from a recognised brand. The important thing is to compare the sale price with the product’s condition, usefulness and normal selling price before making a purchase.

Clearance promotions can also be unpredictable. Popular sizes, colours and designs tend to disappear first, particularly when the discounts are substantial. A product that is available on the first day may not still be there after a few days.

That makes 13 August an especially useful date to remember. Anyone already interested in the participating brands may want to visit earlier rather than assuming that the same selection will remain throughout the promotion.

A Good Opportunity for Wardrobe Refreshes

Singapore shoppers often have plenty of reasons to update their wardrobe. Workwear, weekend clothing, travel outfits and everyday basics can all start looking a little tired after regular use.

A major markdown can make replacing those pieces easier on the budget.

Instead of buying something simply because it carries a large discount, shoppers can think about what they genuinely need. Perhaps an everyday pair of shoes has seen better days, a jacket needs replacing before the next trip, or a family member could use a practical gift.

This approach helps turn a clearance event into a genuine money-saving opportunity rather than an excuse for unnecessary spending.

The same thinking applies to Cole Haan purchases. Premium footwear can represent a significant expense at full price, so a substantial markdown may be an attractive opportunity for anyone who has already been considering a particular style.

Parents Should Have a Look at ezpz Too

The inclusion of ezpz makes this promotion especially interesting for families with young children.

Baby and toddler products can become surprisingly expensive because children grow quickly and parents often need to replace or add items as their routines change. Practical mealtime products can be useful purchases when the price is right.

ezpz focuses on products designed around different ages and mealtime needs, with its stable-base products intended to support self-feeding and reduce mess.

Parents visiting BHG Bugis may therefore want to check what is available rather than assuming the event is only about fashion.

It could also be worth considering these products when shopping for baby gifts. A practical item that can be used regularly may sometimes be more useful than another decorative present that ends up sitting in a cupboard.

Why Shoppers Should Visit BHG Bugis

Another advantage is the location. BHG Bugis gives shoppers a convenient place to browse the promotion without having to visit several different brand outlets.

A previous FJ Benjamin clearance event at BHG Bugis also featured substantial reductions across selected fashion, footwear, baby and lifestyle products, showing that this type of promotion can offer a broad mix rather than being limited to one product category.

The current promotion is particularly appealing for shoppers who enjoy browsing. Clearance events are often more enjoyable when there is no fixed item on their shopping list. They can walk around, compare products and see whether an unexpected bargain turns up.

Of course, shoppers should keep in mind that discounted products are likely to be available only while stocks last. The most attractive deals can disappear quickly, so leaving a visit until much later may mean having fewer choices.

Shop With a Budget in Mind

Large discounts can sometimes make shoppers spend more than originally planned. A product reduced by 70% may look like an incredible bargain, but it is still money spent if it is something they do not need.

A simple way to make the most of this promotion is to decide on a budget before heading to BHG Bugis. It is also useful to have a rough idea of the categories they are interested in, whether that means footwear, clothing, accessories or baby products.

They can then compare the final price rather than being distracted purely by the percentage shown on the sale signage.

The best bargain is not necessarily the product with the biggest discount. It is the product that offers good quality, useful functionality and a price that genuinely fits their budget.

A Deal Worth Checking From 13 August

With up to 90% off selected items, the FJ Benjamin promotion at BHG Bugis is certainly one for bargain hunters to put on their shopping list.

The combination of ezpz, Superdry and Cole Haan New York means there is something different for shoppers to explore, whether they are refreshing their wardrobe, searching for footwear and accessories, or looking for practical baby and toddler products.

The promotion begins on 13 August 2026, so shoppers who want the widest possible choice may prefer to visit early. As with most clearance promotions, availability can change quickly and selected products may sell out.

For those who enjoy discovering branded products at considerably reduced prices, this is a straightforward reason to make a trip to BHG Bugis. Rather than paying full price later, shoppers can take the opportunity to browse the selection while the markdowns are available and see whether a genuinely worthwhile bargain is waiting for them.

Promotional/Event Details

Date: 13 August 2026 onwards
Time: BHG Bugis operating hours; shoppers are advised to check the venue’s latest opening hours before visiting
Venue: BHG Bugis, Level 1
Promotion: Up to 90% off selected items from ezpz, Superdry and Cole Haan New York
Organiser/Brand: FJ Benjamin
Availability: Selected items, while stocks last

Source: FJ Benjamin Facebook post