If you have a sweet tooth or love a good bargain, the Meiji In-Store Event 2025 is the perfect excuse to head out and treat yourself. Taking place at Sheng Siong, Taman Jurong Superbowl, this event promises not just a shopping experience, but a fun-filled outing for friends, families, and snack enthusiasts alike. From 13 to 26 October 2025, Meiji is transforming its in-store promotion into a lively event packed with sampling, giveaways, and exclusive goodies.
So why should this make it onto your calendar? Firstly, the moment you step into the event, you’re greeted with a vibrant atmosphere designed to make the shopping experience more than just a transaction. Think bright displays of Meiji confectionery, cheerful staff ready to assist, and an array of surprises waiting at the sampling booth. It’s not just about buying chocolates and snacks; it’s about experiencing the brand in an interactive way.
One of the main highlights is their spend-and-win promotion. For every $18 spent on Meiji confectionery, shoppers can take home a free Meiji Shopper Bag. On top of that, they can try their luck with a “Sure-Win Spin” at the event booth. This is a fantastic way to get a little extra from your purchase, whether it’s a limited-edition collectible, a voucher, or another snack-related treat. There’s a genuine sense of excitement in these kinds of setups because everyone is a winner, which adds an element of playful anticipation to your visit.
For those who love variety, the Mix & Match offer is a real standout. Shoppers who select 10 cups of Yan Yan, in any flavour including the delicious Cookies & Cream, can redeem a Water Bottle Holder paired with a Limited Edition Keychain. It’s a thoughtful touch from Meiji, adding a functional and collectible item to your snack haul. However, do note that this offer is only available while stocks last, so arriving early is the best strategy if you don’t want to miss out.
Sampling enthusiasts will be thrilled as well. The event will feature free tastings of Meiji’s newly launched Yan Yan Cookies & Cream flavour, alongside other classic favourites. Sampling allows shoppers to experience new flavours before committing to a purchase, which is ideal for families with children or anyone curious to try the latest additions to Meiji’s confectionery range. These small, personal interactions with the brand make shopping at this event feel far more engaging than a regular grocery trip.
Meiji has also planned interactive activities for the weekends of 18-19 and 25-26 October, ensuring that the event is lively and suitable for a casual day out. Visitors can look forward to mascot appearances between 2 PM and 4 PM, adding a playful touch for kids and photo opportunities for everyone. In addition, there will be emcees running the event from 1 PM to 4 PM, keeping the crowd entertained and engaged with games, announcements, and perhaps even spontaneous giveaways. This combination of entertainment and shopping elevates the overall experience and makes it worth planning a visit around.
Beyond the shopping and sampling, the event also offers smaller freebies such as stickers and balloons, which might seem minor but actually enhance the festive vibe. These little touches make it a welcoming and cheerful environment, especially for families bringing children. It’s one of those events where you can spend a couple of hours enjoying snacks, collecting freebies, and just soaking in the lively atmosphere.
So what makes this event stand out from typical in-store promotions? It’s the combination of engagement, exclusivity, and variety. Unlike regular supermarket discounts, this promotion turns a routine shopping trip into an experience. Shoppers aren’t just walking in to buy; they’re interacting with new products, earning rewards for their purchases, participating in fun spins, and engaging with brand mascots and hosts. It’s the kind of event that encourages you to linger, explore, and enjoy, rather than rush through a checkout lane.
For those who are budget-conscious but still want a treat, this is a particularly smart opportunity. Spending $18 on Meiji products isn’t a huge leap, especially for anyone already shopping for snacks or confectionery. But the value added—free bag, spin, keychain, water bottle holder, and sampling—is substantial. The event makes your purchase feel like a well-rewarded investment, enhancing the appeal of the brand while giving shoppers tangible incentives.
It’s also an excellent event for socialising. Whether you’re bringing friends or family, the interactive booths, weekend mascot appearances, and communal atmosphere make it a small adventure. People can swap favourite flavours, share in the excitement of the Sure-Win Spin, and enjoy sampling together. Essentially, Meiji has created a micro-experience that combines shopping, entertainment, and reward.
In summary, the Meiji In-Store Event 2025 isn’t just a promotion—it’s an experience. Shoppers can expect:
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Free Meiji Shopper Bags for spending $18 on confectionery.
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Sure-Win Spin at the event booth for additional prizes.
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Mix & Match offers on Yan Yan to redeem collectible items like water bottle holders and keychains.
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Free sampling of newly launched flavours, including Yan Yan Cookies & Cream.
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Weekend entertainment with mascots and emcees.
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Small but delightful freebies like balloons and stickers.
For anyone in Singapore who enjoys snacks, is looking for a fun weekend activity, or simply wants to make their shopping feel more rewarding, this event is worth the trip. Don’t miss out on trying new products, collecting limited edition items, and participating in a lively, interactive in-store promotion. Mark your calendars, bring your friends, and be prepared for a fun and delicious experience that goes far beyond typical grocery shopping.
Promotional/Event Details:
Date: 13-26 October 2025
Time: 10 AM – 8 PM
Venue: Sheng Siong, Taman Jurong Superbowl, Singapore
Source/More Info: Meiji Facebook Event
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