Singapore’s National Day celebrations are always filled with exciting promotions, limited-edition collectibles, and special seasonal treats. This year, itea Singapore is joining the festivities with an exclusive SG61 National Day merchandise promotion that gives bubble tea lovers even more reasons to stop by their nearest outlet.
Running from 13 July until 25 July 2026, this limited-time promotion allows customers to collect specially designed SG61-themed merchandise while enjoying their favourite drinks. Whether someone is already a loyal itea fan or simply looking for an affordable way to join the National Day celebrations, this promotion offers something a little different from the usual beverage deals.
One of the best parts about National Day promotions is that they often feature exclusive merchandise that cannot be purchased after the campaign ends. These collectibles become memorable keepsakes that remind people of Singapore’s birthday celebrations, making them especially appealing to collectors and bubble tea enthusiasts alike.
For this year’s campaign, itea has introduced four exclusive merchandise items designed around the SG61 celebration.
Customers can look forward to collecting:
- Limited-edition SG61 Sticker
- Limited-edition SG61 Cup Sleeve
- Limited-edition SG61 Keychain
- Limited-edition SG61 Tote Bag
These exclusive items are available across all itea outlets in Singapore, making it convenient for customers regardless of where they live or work.
Among the available merchandise, the sticker and cup sleeve are wonderful little souvenirs that celebrate Singapore’s National Day. They’re simple yet meaningful additions that can brighten up a notebook, laptop, water bottle or simply become part of a personal collection.
For customers hoping to receive something even more special, itea is also offering two premium collectibles.
By purchasing any Large-sized beverage and topping up just $0.60, customers can redeem either:
- A limited-edition SG61 Keychain
- A limited-edition SG61 Tote Bag
Considering the practical value of both items, adding only sixty cents makes this promotion particularly attractive. Instead of paying full retail price for themed merchandise, customers receive exclusive collectibles simply by purchasing a drink they may already have planned to enjoy.
The tote bag is likely to become one of the most popular redemption items. Reusable shopping bags continue to be useful for everyday errands, grocery shopping, carrying lunch or even transporting work essentials. Having one that celebrates Singapore’s National Day makes it feel even more unique.
Meanwhile, the keychain offers another fun way to commemorate SG61. Whether attached to house keys, backpacks or handbags, it serves as a small reminder of this year’s National Day celebrations.
As with many seasonal campaigns, these merchandise items are available only while stocks last. That means those interested should avoid waiting until the final few days of the promotion, as popular items could disappear well before the official end date.
Bubble tea promotions have become increasingly creative over the years. Rather than focusing solely on discounted drinks, many brands are introducing collectible merchandise that encourages customers to enjoy both the beverages and the exclusive souvenirs.
itea’s latest campaign follows this trend perfectly. Instead of offering complicated mechanics or requiring large minimum spending, the promotion remains simple and accessible. Customers can walk into any participating outlet, order their preferred drink and enjoy the opportunity to collect limited-edition SG61 items.
Another reason this promotion stands out is its affordability.
Adding just $0.60 to redeem premium merchandise is considerably lower than what many similar promotional campaigns charge. Since customers are already purchasing a refreshing beverage, the small additional amount feels like excellent value.
This campaign is also ideal for those who enjoy documenting seasonal food and beverage promotions across Singapore. Limited-edition cup sleeves and themed packaging often become popular photo opportunities on social media during National Day celebrations.
Families may also find this promotion worthwhile. Parents purchasing drinks for everyone can collect different merchandise items, while children often enjoy receiving fun stickers or colourful accessories that celebrate Singapore’s birthday.
Office workers can equally benefit by picking up drinks during lunch breaks while collecting tote bags or keychains for everyday use. The campaign fits naturally into regular routines without requiring customers to make a separate shopping trip.
Collectors should certainly pay attention as well. National Day merchandise typically has a limited production run, and once stocks are depleted, there is usually no second release. Missing the promotion could mean missing the opportunity to own this year’s exclusive SG61 collection.
Since the promotion is available at all itea outlets across Singapore, accessibility is another major advantage. Customers can participate whether they are shopping in town, travelling through neighbourhood malls or grabbing refreshments after work.
As always, customers are encouraged to check availability at their chosen outlet because merchandise may sell out at different times depending on customer demand.
If someone has been considering treating themselves to a bubble tea during July, this campaign provides an added incentive. Instead of receiving only a delicious beverage, they could also take home exclusive National Day merchandise that cannot easily be found elsewhere.
National Day is about celebrating Singapore’s journey, community spirit and shared memories. Small promotional campaigns like this allow people to participate in those celebrations in fun, affordable ways without spending a large amount of money.
The combination of refreshing drinks, practical merchandise and limited-time exclusivity makes this promotion suitable for students, working professionals, families and collectors alike.
Since the campaign lasts only until 25 July 2026 or while stocks remain available, those interested may wish to visit sooner rather than later. Popular redemption items—especially the tote bag and keychain—are expected to attract plenty of attention.
For complete promotion information and the original announcement, customers can visit:
https://www.facebook.com/100064863543526/posts/1470633751775396/?rdid=ZOVbt5MUGdKFydrR
As with all promotional campaigns, terms and conditions apply.
Whether someone is already an itea regular or simply looking for a fun National Day collectible, this SG61 promotion offers an enjoyable reason to stop by, enjoy a refreshing bubble tea and bring home a limited-edition keepsake while stocks last.
Promotional/Event Details
Merchant: itea Singapore
Promotion: SG61 National Day Limited Edition Merchandise Promotion
Date: 13–25 July 2026
Time: During each outlet’s operating hours
Venue: All itea outlets across Singapore
Offer Details:
- Limited-edition SG61 Sticker available while stocks last.
- Limited-edition SG61 Cup Sleeve available while stocks last.
- Redeem a Limited-edition SG61 Keychain with the purchase of a Large beverage and a $0.60 top-up.
- Redeem a Limited-edition SG61 Tote Bag with the purchase of a Large beverage and a $0.60 top-up.
- Available while stocks last.
- Terms and conditions apply.
Source:
https://www.facebook.com/100064863543526/posts/
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