When it comes to affordable ice cream treats that never fail to put a smile on people’s faces, Mixue Singapore has quietly built a loyal following. From students looking for a quick sweet fix to families ending their meals with something cold and comforting, Mixue has become one of those names that Singaporeans instantly recognise. Known for keeping prices friendly while still delivering decent quality, Mixue has once again caught attention with the launch of a brand-new dessert that is already creating a buzz — the Cherry Strawberry Sundae.
At first glance, this may sound like just another sundae. However, once people take a closer look, it becomes clear why Mixue has boldly labelled this new creation as a “Must Try” item. The Cherry Strawberry Sundae is not just about adding another topping to soft serve. Instead, it is about combining two popular fruity flavours into one satisfying dessert that feels refreshing, indulgent, and surprisingly well-balanced.
One of the reasons Mixue continues to perform well in Singapore’s competitive dessert scene is their understanding of local tastes. Singaporeans enjoy desserts that are not overly heavy, especially in a warm climate. This is where the Cherry Strawberry Sundae shines. It offers a cooling experience without feeling too rich, making it suitable for a midday treat, an after-dinner dessert, or even a casual snack while shopping.
The base of this sundae starts with Mixue’s signature vanilla soft serve. For those who are already familiar with Mixue, this soft serve needs little introduction. It is smooth, creamy, and light, providing a neutral foundation that allows the toppings to stand out. Unlike ice creams that melt too quickly or feel overly dense, Mixue’s soft serve holds its texture well, giving people enough time to enjoy each spoonful.
What elevates this dessert is the generous swirl of strawberry jam layered over the ice cream. The strawberry flavour brings a familiar sweetness that many people already love. It adds a fruity brightness that cuts through the creaminess, ensuring the sundae never feels cloying. Strawberry desserts are often popular because they strike a good balance between sweet and refreshing, and this sundae uses that advantage well.
Then comes the highlight — the cherries. Cherries are not always easy to find in affordable desserts, which makes this addition feel a little special. The cherries introduce a deeper, slightly tangy note that contrasts nicely with the strawberry jam. This “cherry meets strawberry” pairing creates a layered flavour experience that feels more thoughtful than a standard sundae. Each bite delivers a different combination, depending on whether people scoop more ice cream, more jam, or a juicy piece of cherry.
This thoughtful layering is one of the key reasons why the Cherry Strawberry Sundae stands out. Instead of tasting flat or one-dimensional, it keeps the palate interested from start to finish. People who enjoy fruity desserts will likely appreciate how the cherry flavour does not overpower the strawberry, and vice versa. Instead, the two complement each other, resulting in a dessert that feels both playful and satisfying.
Another reason this sundae deserves attention is its versatility. It suits a wide range of preferences and occasions. For students on a budget, it offers an affordable way to enjoy something new without spending much. For office workers, it can be a quick reward after a long day. For families, it is an easy treat that both adults and children can enjoy together. Because Mixue outlets are conveniently located across Singapore, it is easy to slot a visit into daily routines.
Timing also plays an important role in why this launch is worth checking out now. With the promotion running from 13 to 19 January 2026, it gives people a limited window to try something new while it is still fresh and trending. New menu items often generate excitement, and popular ones can sell out quickly, especially during peak hours. Visiting earlier in the promotion period increases the chances of enjoying the sundae without disappointment.
From a value-for-money perspective, Mixue continues to deliver. While premium dessert cafés may charge significantly more for fruit-based sundaes, Mixue keeps prices accessible. This allows people to indulge without guilt, making spontaneous visits feel justified rather than extravagant. In a city where dining costs can add up quickly, small affordable pleasures like this make a difference.
There is also a social aspect to consider. New food launches often become conversation starters. Trying the Cherry Strawberry Sundae gives people something new to talk about with friends, colleagues, or family members. It is the kind of dessert that looks appealing enough to share recommendations or casual reviews, adding to the enjoyment beyond just the taste.
Importantly, Mixue has managed to introduce something new without straying too far from what they do best. They are not overcomplicating the dessert or trying to reinvent ice cream entirely. Instead, they are building on familiar flavours and presenting them in a way that feels fresh. This approach reduces risk while still offering customers something exciting.
For those who enjoy discovering new menu items without committing to a full meal, this sundae fits perfectly. It is not overly filling, yet it is satisfying enough to curb sweet cravings. The cold, creamy texture combined with fruity toppings makes it particularly enjoyable in Singapore’s climate, where cooling treats are always welcome.
Ultimately, the Cherry Strawberry Sundae is more than just another dessert. It represents Mixue’s continued effort to keep their menu interesting while staying true to their brand values of affordability and accessibility. Whether someone is already a regular customer or someone who has not visited Mixue in a while, this promotion offers a good reason to drop by.
For those looking to treat themselves during the week of 13 to 19 January 2026, this is a simple pleasure that delivers on taste, value, and enjoyment. Sometimes, enjoying a good deal does not require complicated promotions or large discounts. It just takes a well-made dessert that hits the right notes — and this sundae does exactly that.
Promotional/Event Details:
Date: 13–19 January 2026
Time: During Mixue Singapore outlets’ operating hours
Venue: Mixue outlets across Singapore
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