Finding good grocery bargains in Singapore can make a noticeable difference to the weekly household budget, especially when the shopping list includes fresh fruits, vegetables, seafood and everyday cooking essentials. Instead of waiting until the fridge is almost empty before heading to the supermarket, this week could be a good opportunity to pick up some useful items while selected products are available at significantly reduced prices.
The latest NTUC FairPrice Fresh Buys Sale is running from 13 to 19 August 2026, with selected fresh produce, seafood, deli products and other grocery essentials offered at lower prices. Some of the featured items are discounted by as much as 52%, making the promotion worth checking out for households that regularly buy fresh food.
For shoppers who like comparing prices before putting something into their trolley, this is also the sort of weekly grocery promotion that can be useful for planning several meals ahead. Rather than buying everything at the usual price, shoppers can look through the discounted selections and build their meals around what offers the better value.
Fresh fruits at prices worth checking
Fresh fruit can become an expensive part of the weekly grocery bill, particularly when buying imported varieties. The Fresh Buys promotion brings several fruit options down to more approachable prices.
New Zealand Pink Lady Apples are available at 5 for $3.50, representing a saving of 50%. That works out to just 70 cents per apple, making them a practical option for breakfast, school snacks or keeping in the office.
Australia Phoenix Mandarins in the large size are also featured at 3 for $2.95, with savings of 50%. They are easy to peel and convenient to bring along for a quick snack, so families may find this particularly useful when looking for fruit that does not require much preparation.
For something a little more indulgent, Simply Finest Canada/USA Red Cherries 454g are priced at $9.95 per punnet, with savings of up to 52%. Cherries can normally be one of the pricier fruit choices, so this is one of the more noticeable discounts in the promotion.
There are also Spain Donut Peaches 500g at $5.45 per punnet, offering savings of 45%, while Korea Kyoho Grapes 450g cost $8.95 per pack, representing a saving of 40%.
These deals give shoppers several ways to vary their fruit selection rather than simply buying the same staples every week.
Seafood, vegetables and deli products
The promotion is not only about fruit. There are several offers that could be useful for anyone planning lunches and dinners for the coming week.
Emborg Cream Cheese Herbs 175g is available for $2.17 each, with a 50% saving. It can be used for sandwiches, toast, pasta dishes or as an ingredient in simple meals, so it is the kind of discounted item that can have plenty of uses in the kitchen.
For seafood lovers, Mermaid Frozen Smoked Salmon 100g is $3.95 per pack, also giving shoppers a 50% saving. Smoked salmon can be served with bread, eggs, salads or pasta, making it a convenient ingredient when a quick meal is needed.
Another interesting deal is Bobo Premium Prawn Roll 150g at $2.75 each, with a 50% saving. This could be worth considering as a convenient addition to a meal or as something to keep in the freezer for a quick option.
Fresh seabass is also included, with 2 for $9.90, representing a 16% saving. For households that regularly cook fish, buying two at once could be useful when planning more than one dinner during the week.
Vegetable shoppers can look out for Pasar Australia Broccoli at 69 cents per 100g, giving a saving of 42%. Broccoli is one of those vegetables that can easily be worked into stir-fries, soups, pasta, rice dishes and simple steamed meals.
Selected stores also have Hokto Mushrooms, including White Shimeji, Buna Shimeji and Maitake varieties, at 2 for $2.70, representing a 20% saving. Since this offer is available only at selected stores, shoppers may want to check availability before making a special trip.
Extra value for FairPrice members
One reason this promotion may be especially interesting is that selected member deals can provide even more savings.
Shoppers with a Link Rewards card or those using the FairPrice Group app can enjoy selected 50% OFF weekly deals. For regular FairPrice shoppers, checking the app before heading to the supermarket could therefore be worthwhile, as it may help identify which offers are available and make it easier to plan the grocery list around the discounted products.
This is particularly useful for people who shop every week. Even small savings on several regular purchases can add up over time, especially when the discounted products are items that would have been bought anyway.
Why should shoppers enjoy this deal?
The biggest reason to check out the Fresh Buys Sale is simple: groceries are everyday purchases, so savings on food that will actually be used can be more meaningful than discounts on items that might sit in a cupboard.
The promotion also offers a good mix of products. There are fruits for breakfast and snacks, vegetables for cooking, seafood for dinner and deli products that can make quick meals easier. This means shoppers do not necessarily need to make an extra purchase simply because something is on offer. Instead, they can look at their usual grocery list and see which discounted products genuinely fit their needs.
Another advantage is the potential to plan meals before shopping. For example, shoppers could pick up the discounted broccoli and mushrooms for a stir-fry, seabass for a family dinner, and fruit for snacks throughout the week. A few well-chosen promotions can turn into several meals without requiring a complete change to the household’s usual routine.
It is also worth remembering that fresh grocery promotions can move quickly. Popular fruit, seafood and produce may sell out before the promotion period ends, particularly when the discount is substantial. The offers are therefore best treated as a chance to save while stocks are available rather than something to leave until the final day.
At the same time, shoppers should avoid buying more than they can consume simply because an item has been reduced. The best bargain is still one that gets used. Checking the fridge and pantry before heading out can help prevent unnecessary purchases and make the promotion work harder for the household budget.
With selected products discounted by up to 52%, the NTUC FairPrice Fresh Buys Sale from 13 to 19 August 2026 is worth a look for anyone planning a grocery run this week. Whether the goal is to stock up on fruit, find cheaper ingredients for dinner or simply reduce the cost of regular supermarket shopping, there are several offers that could make the trip more worthwhile.
For the best chance of finding the featured products, shoppers should visit their nearest NTUC FairPrice during the promotion period and shop while stocks last. Members should also remember to bring their Link Rewards card or use the FairPrice Group app where applicable to take advantage of selected member offers.
Promotional/Event Details
Date: 13-19 August 2026
Time: During participating NTUC FairPrice store operating hours
Venue: Participating NTUC FairPrice stores across Singapore
Promotion: Fresh Buys Sale
Highlights: Up to 52% OFF selected fresh fruits, seafood, vegetables, deli products and grocery essentials
Member Benefit: Selected 50% OFF deals for Link Rewards members and FairPrice Group app users
Purchase Limit: Promotional deals are limited to 4 units/sets per purchase. Link Membership deals are limited to 4 units per member per day unless otherwise stated.
Availability: While stocks last
Note: Selected items, including certain mushroom offers, may be available only at participating stores.
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