For parents, collectors, or anyone with a fondness for LEGO®, Toys”R”Us Singapore has launched an exciting promotion that is impossible to resist this season. From 12 September to 31 October 2025, shoppers can collect the entire LEGO® Gold Keychain family simply by purchasing their favourite LEGO sets. This is the perfect opportunity for LEGO® enthusiasts to snag exclusive collectibles while indulging in the joy of building and creating.
The concept is simple yet highly appealing: for every $90 spent on any LEGO sets, customers will receive a FREE LEGO® Gold Keychain. There are three delightful designs to collect, representing the classic family trio – Dad, Mum, and Kid. Each keychain is crafted with the familiar LEGO® charm and will be available for a limited time, making this a must-have for collectors and fans alike.
The promotion kicks off with the Dad keychain, available from 12 September to 3 October. It’s an ideal chance to start your collection and enjoy a small but highly collectible LEGO® item alongside your set purchases. The following weeks will bring the Mum and Kid keychains, allowing shoppers to complete the family. With these keychains being limited-edition items, there’s a sense of urgency to grab them while stocks last.
One of the most attractive aspects of this promotion is the seamless combination of fun, collectibility, and value. Toys”R”Us has always been a go-to destination for family shopping in Singapore, and promotions like this elevate the experience beyond simple shopping. Shoppers are not only investing in high-quality LEGO® sets, which provide hours of educational play and creative engagement, but they are also rewarded with a unique collectible that can brighten a keyring, backpack, or display shelf.
Moreover, for LEGO® fans who enjoy hunting for limited-edition items, this promotion adds an extra layer of excitement. It’s not just about receiving a free gift; it’s about being part of an exclusive collection that not everyone will have. For children, these keychains also add an element of fun to their LEGO® adventures, allowing them to carry a piece of their LEGO® world wherever they go. Parents can use this promotion as a way to encourage creative play, offering an engaging reward that reinforces the value of imagination and hands-on learning.
Another reason to take advantage of this offer is the flexibility in choosing LEGO® sets. With Toys”R”Us offering a wide variety of sets, ranging from simple starter kits to more complex models for older builders, shoppers can tailor their purchases to their interests or even gift the sets to loved ones. Whether someone is drawn to cityscapes, superheroes, or classic LEGO® themes, the $90 threshold is achievable without overspending, making it accessible for most shoppers.
For those who love sharing experiences with friends or family, this promotion can turn a regular shopping trip into a memorable outing. Families can strategise together, deciding which keychains to collect first and which sets to invest in. It can also serve as an ideal gift opportunity – LEGO® sets combined with limited-edition keychains make thoughtful, collectible presents for birthdays, festive occasions, or just as a treat for LEGO® fans of any age.
Beyond the enjoyment factor, there is also a practical side to this promotion. Toys”R”Us Singapore locations are well-stocked and easy to access, meaning shoppers don’t need to worry about complicated online pre-orders or delivery delays. Simply visit the store, select the desired LEGO® sets, and receive the keychain gift immediately. This instant gratification enhances the overall shopping experience, encouraging spontaneous purchases while making every $90 spend feel rewarding.
The promotion also encourages repeat visits. Since the keychains are released in a sequence – Dad first, followed by Mum and Kid – shoppers who start their collection early will be motivated to return to complete the family. This sense of progression and completion makes collecting the keychains more engaging, almost like a mini-adventure for LEGO® fans. It’s a clever way to keep customers excited over several weeks, rather than just a one-off shopping experience.
For those who might not be avid LEGO® builders, the keychains themselves are a fantastic reason to participate. They are small, stylish, and carry the iconic LEGO® charm. Displaying them on a bag, lanyard, or desk adds a subtle touch of personality while also signalling membership in a community of LEGO® enthusiasts. Adults who appreciate design and collectibles will find the Gold Keychains particularly appealing, as they combine playful nostalgia with a sleek, limited-edition aesthetic.
Shoppers should also take note of the limited nature of these keychains. As with most exclusive collectibles, supplies are finite, and once the stock is gone, it will not be replenished. This creates a sense of urgency – a reason to plan visits to Toys”R”Us Singapore sooner rather than later. Timing becomes key, particularly for the initial release of the Dad keychain, which sets the stage for the entire family collection.
In addition, this promotion is an excellent example of how retailers like Toys”R”Us continue to create meaningful value for their customers. By combining purchases of beloved products with free, collectible gifts, they enhance the overall shopping experience while offering tangible incentives to explore more of what the store has to offer. For anyone who has fond memories of LEGO® or is keen on starting a collection, this promotion offers a perfect blend of nostalgia, fun, and smart spending.
Finally, the ease of participation cannot be overstated. Shoppers do not need to sign up, scan codes, or complete any complex steps. The promotion is straightforward: purchase $90 worth of LEGO® sets, and the free Gold Keychain is yours. This simplicity makes it accessible for busy parents, collectors, and casual shoppers alike, ensuring that everyone can enjoy the benefits without extra hassle.
In conclusion, the LEGO® Gold Keychain promotion at Toys”R”Us Singapore from 12 September to 31 October 2025 is a deal worth chasing. It combines the excitement of LEGO® building, the charm of limited-edition collectibles, and the joy of instant rewards. Whether for personal collection, family fun, or gifting purposes, this promotion delivers value and enjoyment in equal measure. Don’t miss out on the chance to collect the whole LEGO® Gold Keychain family – visit Toys”R”Us Singapore, make your $90 LEGO® purchases, and start building your exclusive keychain collection today.
Promotional/Event Details:
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Date: 12 September-31 October 2025
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Time: Store opening hours
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Venue: Toys”R”Us Singapore – multiple locations, full list on Toys”R”Us Singapore Facebook
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